As a Product Manager for Data Strategy at Resonate, I am dedicated to pioneering data-driven solutions that convert raw data into strategic business assets. My expertise lies in the seamless translation of complex data into innovative, market-leading products using Resonate's rich proprietary survey and behavioral data along with its embeddings data set. In this role, I have spearheaded major product initiatives, notably:* Resonate Embeddings Launch: Led the productization from concept through to the beta release of Resonate Embeddings, defining product requirements and coordinating go-to-market strategies. This involved comprehensive technical training for sales teams to ensure accurate representation of the product’s value in the marketplace.* Development of Resonate Segments: Managed the entire lifecycle of Resonate Segments, from strategic development to launch. This included defining the product vision, conducting rigorous market analysis, and establishing pricing strategies to ensure competitive advantage. I also orchestrated extensive internal training to support successful product adoption.These strategic efforts have not only expanded our product line into new categories but also significantly strengthened Resonate's position in the market, ensuring our offerings are at the forefront of industry needs and exceed client expectations for precision and insight.

Major Responsibilities:Act as strategic partner with clients on pressing business questions as well as deliver multiple analyses which drive customer insights and shape strategic direction of companies.Identify and execute new, creative marketing measurement procedures to optimize business growth and marketing expenditure.Key Deliverables include insights which inspired strategic decision-making by providing compelling business storytelling. The insights delivered also drive channel strategy and increase distribution for brands looking to grow.

Help shape strategic direction of the organization by evaluating customer needs, market opportunities, and business goals. Lead strategic, cross-company projects. Develop market models and market analyses to assess investment opportunities. Perform research and analysis of new product opportunities including customer/market requirements and competitive analysis. Build business plans to justify the rationale for developing new products. Write business requirements and work closely with product managers to deliver products to market. Create agile requirements grounded in the “jobs-to-be-done” framework, user stories, and epic. Collaborate across the company with Sales, Marketing, Operation, and R&D to develop and launch new products and services. Drive consensus on go-to-market strategies for new products, such as: target customer segments, monetization, pricing, positioning, value proposition, marketing strategy, and promotions.

Define and drive product vision, strategy and metrics for overall marketplaces division. Oversee strategy, growth and planning for new product introductions and test-and-learn architecture. Be the expert on the needs of the marketplaces’ customer, identifying gaps and opportunities for new product and business development. Land and expand within new marketplaces, setting product roadmaps for top performing product categories. Develop and launch new consumer brand for marketplaces based on consumer test launch data. Develop and lead a high-performing, cross-functional team of product developers and ecommerce marketing specialists. Work and problem-solve collaboratively - and do so with multiple departments. Lead with influence, galvanising teams across the organization to accomplish goals.

Direct strategy and innovation for online marketplaces and lead exploratory team. Identify strategic opportunities for growth within and adjacent to the New Pig core business and build the architecture for establishing a test and learn environment through Marketplaces. Follow agile and scrum methodologies to lead a high performing, cross-functional team into launching 10 new products per week, campaigning, and grow the business. Anticipate bottlenecks, making tradeoffs and balancing the business needs versus technical or operational constraints. Build, Develop, and Lead High Performing Team of multi-disciplinary members. Collaborate and overcome adversity to execute on team’s strategy and long-term goals.Perform market validation of tested concepts using web-as-lab tactics and adopting the Minimum Viable Product (MVP) model, all the while maintaining a constant feedback loop with customers, iterating along the way according to market response. Develop the framework for evaluating new opportunities and identifying which of those opportunities merit further research and development. Act as conduit between researchers, designers, and engineers to take a new product idea from concept to prototype, while holding all sides accountable.Act as evangelist, performing knowledge transfer of key learnings from test and learn environment. Develop business cases for investing in new opportunities and define product roadmaps for new prototypes. Develop success metrics and set expectations with all stakeholders. Interact with a complex set of stakeholders throughout the business. Dynamically lead the team to define and deliver solutions and communicate key learnings.

Responsible for product planning and marketing, ensuring efforts support company’s overall strategy and goals. Management of product throughout lifecycle, gathering and prioritizing both product and customer requirements, defining vision, and working closely with engineering, to deliver revenue producing solutions. Collaborate closely with sales, marketing, ecommerce, and technical support, ensuring revenue and customer satisfaction goals are met. • Defined product strategy and roadmap• Worked with vendors and suppliers, assessing partnership and licensing opportunities• Performed ongoing competitive analysis• Developed positioning, messaging, and vision for product• Set pricing to meet revenue and profitability goals• Performed monthly financial reporting on product families, lines, and categories• Acted as both leader and partner within the company

Collaborated alongside team of professionals, providing guidance to clients, helping them reach financial goals. Performed total financial needs analysis resulting in building strategic investment, retirement, and insurance planning. Areas of specialty were the following:• Advisory services• Retirement analysis and programs• Estate strategies• Employee benefit and retention services• Business continuation strategies• Trust services• Broad portfolio of individual life, disability income, and long-term care insurance protection, asset accumulation strategies, and financial products and services for high net worth families, businesses, and institutions. • Provided comprehensive financial strategies and/or focused on one specific area of need.• Series 7, Series 66, Corporate RIA, and Life and Health Licenses through MML Investors Services, LLC.http://www.wienkenwealthmanagement.com/

Trained in the Morgan Stanley Reach For Excellence Training Program for Rookie Brokers.

Interned under Sales Manager, implementing Bill Good’s Gorilla Marketing software program and campaigns.

Contributed in promotions and sales activities for Super Bowl XLII in Scottsdale, AZ, including The Victoria Secret Party, The ESPN Party featuring Rhianna, and the 2008 Hanes Style Villa Suites.