Grace Thompson Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

• WMX specializes in maximizing ancillary revenue streams for artists such as D2C and tour merch, licensing, VIP experiences, brand collabs, and venture deals like Ed Sheeran's hot sauce brand, Tingly Ted's. • Analyzes first party data to expand artists’ fan bases and gain insights into their audience’s behaviors; leveraging these insights and mar tech to amplify, enhance, or develop comprehensive marketing plans for global priority artists.• Works cross-functionally with labels, brand partners and vendors, PR, creative, and content to guarantee readiness for releases in accordance with recorded music.• Executes CRM and performance marketing strategies for traffic and conversion media campaigns, occasionally requiring static and video asset creation or coordinating with creative teams.• Manages WMG’s loyalty program, securing exclusive giveaways through label outreach and handling end-to-end marketing, including asset creation, media ads, social media, newsletter comms, and data reporting.

- Created weekly Spotify and Tik Tok reports using Excel and internal databases to keep labels informed of how tracks are performing over time and what they can do to optimize tracks in the future- Gathered track information for ADA and IRI releases to ensure that tracks are delivered to Spotify both on time and with correct track information so that the track can receive more playlisting opportunities- Created a Spotify playlist ecosystem guide for labels to follow their track's playlisting journey by using several internal databases.

- Aided in the execution of growth goals across owned and operated brand channels via paid advertising and organic strategies through back-end platforms of social media, online websites and mobile application- Researched the Songkick brand and their marketing strategies to create a comprehensive brand guideline and SWOT analysis with exquisite focus to their social media presence and mobile application- Increased average engagement on reach per post by ~115% and increased overall reach per post by ~1,120% on the Cover Nation Instagram account through a revived content strategy and contesting

Participant in a 10 week program that holds panels each week consisting of various WMG professionals. Each week has panelists from different sectors of the music industry. Professionals provide insight into their job roles, past experiences, and advice for young students ready for the transition to professionalism.

Atlanta, Georgia, United States

Navigating database management via Airtable to effectively access media outlets that would best promote various genres and coverage types for specific clientele

Savannah, Georgia, United States

- Liaised between clients and stakeholders to organize a variety of events and then draft press releases to be sent to media outlets. This was especially challenging due to modifications dealing with the COVID-19 pandemic. - Monitored the media and press inbox daily, dealing reactively with both clients and media professionals to ensure client information was communicated thoroughly

Athens, Georgia, United States

- Created social media posts, quarterly newsletters, and testimonials to brand UXSTRAT’s Strategic Design Conference to the public and inform speakers, attendees, and volunteers of opportunities and changes in schedule- Collaborated with other interns and employees to convey UXSTRAT’s mission statement into their website, newsletters, and marketing campaigns so that business reputation maintains positive

Bachelor Of Arts - Ba, Advertising

Activities and Societies: AdPR Connection Promotions Committee Advertising Club UGA Miracle

Minor In Design And New Media