I'm a qualitative UX researcher with 10+ years of experience delivering high-level research insights for complex problem spaces with accelerated impact and results. My diverse research portfolio includes research on both B2B and B2C products and both SaaS-based and mobile applications, ranging from e-commerce to health and wellness apps, AI-based travel, privacy and security, and fintech.At Sendoso, the world's leading B2B sending platform, I focused on product-defining problems about user behaviors and attitudes that helped shape company strategy. I drove conversations with cross-functional stakeholders to scope, design, and execute high-impact research projects that answered foundational questions about their 28,000+ users, such as: 'Who are our users' recipients?' and 'What user-centric features do we build next?' From there, I wove together compelling, data-driven narratives to help the C-level and executive team leverage these insights at scale.In my previous life, I was a Postdoctoral Research Associate at Cornell University where I programmed its first research mentorship program and taught best research practices. I turned down academic job offers to pursue a career in UX because I'm a relentlessly curious researcher and tech enthusiast.I did my PhD at the University of Toronto, where I conducted an award-winning, 18-month ethnography specializing in human decision-making and migration technology. I'm also a Social Sciences & Humanities Research Council Scholar whose industry-leading research has been published in several journals and featured at international conferences around the globe.My career ultimately stems from 3 childhood hobbies: storytelling, asking "why," and teaching myself how to code and graphics design to optimize my Neopets' storefront (thank you, Neopets!)