Grace Tsao Mase

Grace Tsao Mase Email and Phone Number

Founder + CEO @ HomeRES
Los Angeles, CA, US
Grace Tsao Mase's Location
Los Angeles Metropolitan Area, United States, United States
About Grace Tsao Mase

My mission is to empower people to achieve a better life by creating better homes.From a young age, I have been fascinated by home improvement, which led me to earn architecture degrees from UC Berkeley and Yale University. I believe that a home has the power to profoundly transform a person’s life, and I am passionate about helping others unlock that potential.For over two decades, I worked in the tech industry, building a strong foundation in entrepreneurship with expertise in digital strategy, user experience design, mobile applications, market research, and team management. I have led product and design teams to solve customer challenges and create meaningful, impactful experiences.After enduring a difficult home renovation, I was inspired to develop an online home improvement management application to help homeowners succeed in their projects while avoiding common setbacks. I firmly believe no one should have to endure a home improvement nightmare.As an extension of this mission, I published my first book, Revivify Your Home, which guides homeowners through the emotional and practical aspects of home improvement to achieve successful outcomes. My work has been recognized with honors, including being named a Power Player by Angeleno in 2018 and an Icon of Beverly Hills by Modern Luxury Beverly Hills in 2019.

Grace Tsao Mase's Current Company Details
HomeRES

Homeres

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Founder + CEO
Los Angeles, CA, US
Grace Tsao Mase Work Experience Details
  • Homeres
    Founder + Ceo
    Homeres
    Los Angeles, Ca, Us
  • Curbio
    Vice President, Design + Construction
    Curbio Apr 2023 - Present
    Potomac, Maryland, Us
    Providing a turnkey solution for agents and homeowners to have peace of mind as we help them to update their homes, prepare for sale, and maximize profit.
  • Tsai Center For Innovative Thinking At Yale (Tsai City)
    Venture Advisor
    Tsai Center For Innovative Thinking At Yale (Tsai City) Oct 2021 - Present
    New Haven, Ct, Us
    Guiding Yale student entrepreneurs through their journey, advising them in customer discovery, validating their business ideas, planning their start-up enterprise, and helping them to bring their ideas to the market.
  • Product Managers Association Of Los Angeles
    Board Member
    Product Managers Association Of Los Angeles Jan 2019 - Present
    Los Angeles, Ca, Us
  • Building Design & Construction Magazine
    Advisory Board
    Building Design & Construction Magazine Nov 2016 - Present
    Huddersfield, West Yorkshire, Gb
    Women in Design and Construction (WiD+C)
  • Beyrep
    Ceo + Founder
    Beyrep May 2015 - Apr 2023
    Los Angeles, Ca, Us
    Provide peace of mind and confidence as homeowners and their pros navigate their home improvement journey through an all-in-one, online home improvement solution.Alleviate the pain points in home construction. Help homeowners and Pros to collaborate effectively and empathetically throughout their home improvement project. Guiding teams to elevate their emotional intelligence (EQ), and collaborate successfully.
  • Archway Publishing
    Author
    Archway Publishing May 2017 - Apr 2019
    Considering home improvement is the top three consumer complaints nationwide for over twenty years. Unfortunately, it has not improved. I wanted to help homeowners to navigate through their home improvement journey and achieve project success. Like tidying up with Marie Kondo’s KonMari Method™, there is a simple framework for home improvement as well. “Revivify Your Home” guides the homeowners through the process of planning strategically, preparing mentally and emotionally, and making smart decisions that save money and get time back. It provides peace of mind by helping the homeowners to take control of their home improvement project and avoid the costly heartaches.
  • Yp, The Real Yellow Pages®
    Vice President, Consumer Product
    Yp, The Real Yellow Pages® Nov 2012 - Nov 2014
    Atlanta, Ga, Us
    Led the Consumer Product team - user research, design, optimization testing, SEO, product development of mobile and desktop experience. We overhauled the Consumer Experience on mobile apps, web, and mobile web which supported over 80 million searches daily. We developed innovative solutions to increase engagement between consumers and businesses. We created mybook to help consumers to easily access their go-to businesses on all platforms and automatically map to the relevant categories.
  • Beachbody
    Vice President, E-Commerce
    Beachbody Oct 2011 - Nov 2012
    El Segundo, Ca, Us
    Led the Online Marketing, A/B Testing, Consumer Intelligence, User Experience Design, Product Management teams. We were responsible for increase engagement and conversions through the eCommerce platform by creating compelling content on desktop, mobile and connected devices, leading online marketing efforts: SEO, SEM, Comparison Shopping, Affiliates Marketing, Social Media, Mobile, Digital Distribution. We developed multi-channel and multi-device digital brand strategies to optimize an integrated customer experience.BeachBody is the creator and provider of the nation's most popular in-home fitness and weight loss solutions, including P90X, INSANITY, 10-Minute Trainer, TurboFire, and many others.
  • United Online, Inc.
    Vice President, Marketing Consumer Experience
    United Online, Inc. Jun 2006 - Oct 2011
    Woodland Hills, Ca, Us
    I led the Product Management, Product Marketing, User Experience Design, Research, and Online Media. We were responsible for formulating product strategy with emphasis on user-centric requirements and increase engagement. Resulted in increase customer satisfaction and improve member retention. United Online, Inc, a parent company of FTD, InterFlora, MyPoints, Classmates, StayFriends, NetZero, Juno, MySite,
  • Yahoo! Inc. (Overture)
    Director, User Experience & Design
    Yahoo! Inc. (Overture) Jan 2003 - Jun 2006
    Sunnyvale, Ca, Us
    Formerly Overture. (acquired by Yahoo!)I led the Search Marketing User Experience Design and Research teams. Spearheaded the core platform design, architected, designed, and implemented Yahoo! Search Marketing (formerly Overture) product suite through the practice of user-centered design by improving user experience and resulted in increased user engagement and revenue.
  • Igt
    Principal Information Architect
    Igt 2001 - 2003
    London, Gb
    Formerly WagerWorks, Inc. (acquired by IGT)Architected the information and visual design, and coordinated the development, integration and release management efforts. Collaborated with US based front-end team and UK based back-end development teams. Developed software for: MGM Mirage, Hard Rock Casino, Rank, Virgin, British Sky Broadcasting, and Orbis Technology UK
  • Nec Corporation
    Engagement Leader
    Nec Corporation 1999 - 2001
    Tokyo, Jp
    Formerly ZEFER, Corp. (acquired by NEC)Strategized user experience and developed websites for: Sun Microsystems, Netscape, iPlanet, Verisign, Network Solutions, and Great Domains. Managed a multi-location company wide effort from design, development, implemented Interwoven TeamSite CMS for global operations.
  • Yale University
    Web Developer
    Yale University Aug 1997 - Jun 1999
    New Haven, Ct, Us
    Designed, launched, and maintained the Yale School of Architecture's first website. Improved the applicants’ experience, increased graduate program application distribution, reduced cost in application fulfillment, and reduced admissions call volume.
  • Yale University
    Graduate Follow
    Yale University Aug 1997 - May 1999
    New Haven, Ct, Us
    Teaching Assistant for undergraduate Art History courses: - Vincent Scully, Introduction to the History of Art [HSAR 112a] - Jonathan Weinberg, Introduction to 20th-Century American Art [HSAR 211b]
  • Uc Berkeley
    Principal Architect / Senior Project Manager
    Uc Berkeley 1993 - 1996
    Berkeley, Ca, Us
    Responsible for planning, defining the scope of work, preparing specifications, developing budget, hiring design/building teams, negotiated change orders, and managed the design and construction. Managed Capital Improvement Projects - from seismic retrofit, historic renovation, library expansion, fire safety improvements, remodeling existing academic research/instructional buildings, and renovating sports facilities.
  • Charles M. Salter Associates, Inc.
    Intern
    Charles M. Salter Associates, Inc. 1992 - 1993
    San Francisco, Ca, Us
    Supported various engineering teams on projects from Disney Concert Hall to multi-family residential developments

Grace Tsao Mase Skills

E Commerce User Experience Product Management Analytics Strategy Product Marketing Management Web Analytics Digital Marketing Seo Leadership Usability Market Research User Experience Design Digital Strategy Online Advertising Online Marketing Strategic Partnerships Customer Experience Creative Direction Marketing Mobile Marketing Sem Mobile Devices Marketing Strategy Information Architecture Advertising User Interface Design Marketing Management Email Marketing Digital Media Customer Acquisition Cross Functional Team Leadership Google Analytics Start Ups Mobile Applications Ppc User Centered Design Mobile Advertising Content Strategy Search Advertising Integrated Marketing B2b Interaction Design Interactive Marketing Omniture Lead Generation A/b Testing Strategic Planning

Grace Tsao Mase Education Details

  • Yale University
    Yale University
    Architecture
  • University Of California, Berkeley
    University Of California, Berkeley
    Architecture

Frequently Asked Questions about Grace Tsao Mase

What company does Grace Tsao Mase work for?

Grace Tsao Mase works for Homeres

What is Grace Tsao Mase's role at the current company?

Grace Tsao Mase's current role is Founder + CEO.

What is Grace Tsao Mase's email address?

Grace Tsao Mase's email address is gr****@****ale.edu

What is Grace Tsao Mase's direct phone number?

Grace Tsao Mase's direct phone number is +181885*****

What schools did Grace Tsao Mase attend?

Grace Tsao Mase attended Yale University, University Of California, Berkeley.

What are some of Grace Tsao Mase's interests?

Grace Tsao Mase has interest in Education, Economic Empowerment.

What skills is Grace Tsao Mase known for?

Grace Tsao Mase has skills like E Commerce, User Experience, Product Management, Analytics, Strategy, Product Marketing, Management, Web Analytics, Digital Marketing, Seo, Leadership, Usability.

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