Grace Westermann Email & Phone Number

• Conceptualizes and launches multichannel communications campaigns for six content areas, including WestEd and federally funded centers to promote WestEd expertise, projects, services, and resources—ensuring alignment with overall agency messaging and mission• Oversees scheduling of communications activities to amplify agency initiatives, coordinating launches across WestEd communication channels • Collaborates closely with leadership and program staff to develop engaging content for websites, media materials (e.g., news releases and pitches), blogs, podcasts, video, and social media platforms, spotlighting agency work • Coordinates with cross-functional teams to develop visibility plans for launching or scaling services, employing diverse tactics such as webinars, digital events, and promotional materials to maximize outreach and engagement• Partners with cross-functional teams to consult on and develop effective communications tactics aligned with organizational objectives

California, United States

• Managed, developed, and designed select communications programs and activities, including print and digital content and materials for diverse audiences in 14 states• Worked with executive leadership, internal teams, external vendors, and state education agencies to implement strategic communications plans and projects• Managed social media channels and created digital content, including press kits and a robust DEI-A calendar while managing a direct report• Developed and coordinated promotional video scripts and production• Managed email marketing and daily communications with state education agencies in 14 states• Managed communication activities and processes using project management platforms for coordination

Managed external vendors, design and implementation of digital content to promote services.

Bellingham, Washington

• Developed and coordinated communications campaigns, strategies, and digital and print content for 11 clinics and three urgent care centers to enhance company visibility and promote services• Maintained Google Ads account, including creating and optimizing search and video ads and reporting on analytics• Developed scripts and produced informational and promotional videos• Created and coordinated graphics and content for digital and print advertising• Coordinated annual mass mailing campaigns designed to boost screening rates for preventive healthcare measures• Created press releases and FAQs for effective dissemination of news and information to local media, patients, and the general public• Developed content for organic and paid social media posts and campaigns

Bellingham, Washington

Designed and coordinated custom PR materials to promote cold-water safety and services (e.g. media kit, video, branding guide, PSAs, and tabling kit).

Bachelor’S Degree, Communication Studies; Minor, Public Relations

Activities and Societies: Reporter for The Western Front. Feature writer for Klipsun Magazine.

Associate’S Degree, Concentration In Communication Studies

Activities and Societies: Phi Theta Kappa Honors Society