- Hired and led a team of 22 executive members within finance, marketing, partnerships, and operations pods through the planning and execution of a two-day virtual conference- Managed the executive team in partnering with industry professionals to secure sponsorships and speakers from a vast range of companies in the healthcare and business sector- Delegated promotional roles throughout the executive team to establish a strong presence both on and off campus

- Led the marketing and publications pod in implementing promotional initiatives to ensure maximum exposure for the annual conference- Oversaw and organized the creation of all marketing material, graphics, and promotional videos for social media platforms- Coordinated weekly pod meetings to provide support and ensure team cohesion

- Transformed social media platforms and website by designing and customizing various marketing material to boost public presence- Expanded the reach of social media outlets in addition to regular maintenance and activity- Planned and executed outreach events to increase the conference’s visibility for internal and external delegates

- Revitalized HANSAmed's marketing material and advertisement content in collaboration with the clinical science department to promote the company's speciality dental pharmaceuticals and medical devices- Introduced collaborations with dental influencers to increase HANSAmed’s visibility within the dental field in addition to regular maintenance of social media platforms- Expedited website management processes through editing and content creation for HANSAmed’s 3 websites: iLearn, iShop, and iLearn Patient Portal

- Supported the organization and promotion of on-campus blood drives, stem cell swabbing events, and LifeBus programs in collaboration with Canadian Blood Services- Maintained activity throughout social media platforms in addition to regular publication and advertising content creation- Initiated the integration of a brand guide to ensure consistency across all social media platforms