Grace Wolford Email & Phone Number

San Francisco, California, United States

Supporting user-centered practices and answering big questions for our Partner, Gig worker, and Member teams.

Cincinnati, Ohio, United States

Drove research and design on a small, fast team standing up a new e-commerce assortment management tool for Kroger Merchandisers.

Cincinnati, Ohio, United States

Worked across multiple product teams leading generative user research to build a deep understanding of Kroger Merchandiser's end to end workflow, behaviors, needs, and identify opportunities and gaps with the pricing and promo planning internal tools. Regularly planned and lead stakeholder and executive workshops to map business goals to research insights and develop solid user centered product strategies. Helped leaders translate what users ask for into what users actually need… Show more Worked across multiple product teams leading generative user research to build a deep understanding of Kroger Merchandiser's end to end workflow, behaviors, needs, and identify opportunities and gaps with the pricing and promo planning internal tools. Regularly planned and lead stakeholder and executive workshops to map business goals to research insights and develop solid user centered product strategies. Helped leaders translate what users ask for into what users actually need. Founded and lead a bi-weekly meeting across the entire product org called "Discovery Club" where junior designers can get feedback on product discoveries they're planning and connect with senior mentors within the company. Show less

New Albany, Indiana, United States

Samtec is a privately held global manufacturer of a broad line of electronic interconnect solutions. Samtec’s design team was small, so as a Senior UX Designer I wore a lot of hats. I was on the Operations Support (OS) team, collaborating daily with developers all over the world to design the applications Samtec Engineers relied on. When I wasn’t mocking up UI changes, I was organizing and executing discovery work with the New Product Development team. This included user interviews, planning… Show more Samtec is a privately held global manufacturer of a broad line of electronic interconnect solutions. Samtec’s design team was small, so as a Senior UX Designer I wore a lot of hats. I was on the Operations Support (OS) team, collaborating daily with developers all over the world to design the applications Samtec Engineers relied on. When I wasn’t mocking up UI changes, I was organizing and executing discovery work with the New Product Development team. This included user interviews, planning and facilitating stakeholder workshops, creating and maintaining UX artifacts like personas or service blueprints, and compiling data in Airtable. Show less

Louisville, Kentucky Area

Forest Giant was a creative development agency that built software solutions through the lens of human-centered design. As the UX Design Lead, my main responsibility was to collaborate with our blended teams to design and build various products for our clients. Additionally, I worked directly with clients as a UX consultant and design-thinking workshop facilitator. Tasks vary depending on the project as our clients were Fortune 500 companies, startups, and everything in-between, but frequently… Show more Forest Giant was a creative development agency that built software solutions through the lens of human-centered design. As the UX Design Lead, my main responsibility was to collaborate with our blended teams to design and build various products for our clients. Additionally, I worked directly with clients as a UX consultant and design-thinking workshop facilitator. Tasks vary depending on the project as our clients were Fortune 500 companies, startups, and everything in-between, but frequently include the following:UX RESEARCHI recruited, scheduled, scripted and conducted interviews with potential users of products, subject matter experts, and stakeholders. I also wrote and distributed surveys. Quick and effective synthesis and analysis of this data so that the team could make informed design and development decisions was my favorite part. UX DESIGNI utilized Sketch, Miro, and Figma to create various UX Artifacts like page tables, site maps, user flows, user/customer journey maps, and personas backed by my research. I worked collaboratively with the team to create and iterate sketches, wireframes, prototypes, and software deliverables. USER TESTINGI planned, recruited, scheduled, and conducted moderated and unmoderated user tests for the products we created. I also performed heuristic evaluations of user interfaces before release. ACCESSIBILITYMaking sure the products we made were accessible was and continues to be my personal passion. I championed accessibility best practices throughout the company by leading internal workshops and ensuring our user research practices were GDPR compliant. Show less

Louisville Ky

Cafe Press is an online retailer of stock and user-customized t-shirts, mugs, tumblers, phone cases, blankets and more. As the Junior Designer on the Creative Team, I was tasked with brainstorming and executing various campaigns. Deliverables included webpage and email design work, copywriting, and social media assets. In the summer of 2017, I joined the Brand and Marketing Team to assist with the execution of the 2017 company re-brand. This included redesigning the website, creating email… Show more Cafe Press is an online retailer of stock and user-customized t-shirts, mugs, tumblers, phone cases, blankets and more. As the Junior Designer on the Creative Team, I was tasked with brainstorming and executing various campaigns. Deliverables included webpage and email design work, copywriting, and social media assets. In the summer of 2017, I joined the Brand and Marketing Team to assist with the execution of the 2017 company re-brand. This included redesigning the website, creating email templates, and helping define brand voice. CafePress was an Adobe CC shop, I relied primarily on Photoshop, Illustrator, XD and InDesign during my tenure there. Show less

Bachelor Of Fine Arts (Bfa), Visual Communications Design

Activities and Societies: Asst. Art Director at Flyer News Dean's List 2014, 2015

Certificate, User Experience Design

A rigorous, immersive UX bootcamp program comprised of over 480 hours of study, 4 capstone projects, working one-on-one with a mentor.