I have six years' experience in B2B marketing and four years' experience in PR industry prior to that. I am passionate of helping brands enhance brand awareness and market influence, as well as generate leads and drive growth.Currently at AMS (a global talent solutions company), I support in generating marketing qualified leads for the APAC business and enhance brand awareness in the region.• Support marketing programs that support the growth of both the targeted sectors and markets, helping enable new logo and existing client growth.• Support new logo growth in APAC through global and regional marketing campaigns that create competitive differentiation for AMS offers in-region.• Create engaging thought leadership/content/events and partnerships with industry advocates that educate clients and help them achieve improved outcomes through evolving talent initiatives.• Capture clients' stories of happiness and outcomes to drive more effective marketing stories, and highlight their success among their peers in the market.
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Marketing SpecialistAmsShanghai, China
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Brand & Marketing SpecialistAms Nov 2020 - PresentExecute the APAC marketing plan to generate marketing qualified leads for the APAC business as well as enhance brand awareness in the region.• Support marketing programs that support the growth of both the targeted sectors and markets, helping enable new logo and existing client growth.• Support new logo growth in APAC through global and regional marketing campaigns that create competitive differentiation for AMS offers in-region.• Create engaging thought leadership/content/events and partnerships with industry advocates that educate clients and help them achieve improved outcomes through evolving talent initiatives.• Capture our clients' stories of happiness and outcomes to drive more effective marketing stories, and highlight their success among their peers in the market.• Manage the corporate's WeChat official account and regularly push out thought leadership content, enhancing brand awareness in China.
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Marketing SpecialistCapillary Technologies Apr 2019 - Mar 2020Manage WeChat Official Account to promote solutions and expand brand awareness in China.Create marketing materials, including corporate brochure, backdrop, pull up banner and case study, etc.Support marketing events, generating awareness through third-party and in-house events.Plan and execute EDM campaign, be responsible for open rate and CTR, help obtain leads. -
Pr CopywriterItrax Marketing & Communication Group Jun 2016 - Mar 2019Write PR articles, including press release, leader speech, etc.Translate and proofread documents for project teams, including press releases, quotation and proposal, etc.Manage translation vendors.
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Editor上海谦明网络科技有限公司 Jul 2015 - May 2016中国上海Select overseas award-winning products that meet the brand positioning, collect product information and pictures, and edit product information on the website.Look for KOLs on various SNS platforms to evaluate our products and generate evaluation reports.Responsible for the cooperation with platforms like Knewone and Jiguo in order to gather popularity and expand the influence of the website.
Frequently Asked Questions about Grace Wu
What company does Grace Wu work for?
Grace Wu works for Ams
What is Grace Wu's role at the current company?
Grace Wu's current role is Marketing Specialist.
What schools did Grace Wu attend?
Grace Wu attended 中国药科大学, China Pharmaceutical University.
Not the Grace Wu you were looking for?
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Grace Wu
Global Cost Reduction Manager, Global Logistics Manager At Laird Performance Materials, A Dupont BusinessShanghai, China2hotmail.com, markem-imaje.com -
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