Drove acquisition and engagement marketing for Apple Card, Apple's credit card, by collaborating cross-functionally to develop integrated creative campaigns, customer segmentation, and test plans. Advanced Apple Pay marketing including supporting public transit feature launches in New York City and Portland, partnering with international teams to engage active users globally, and driving new active users through merchant offers.

Grew the Consumer business through strategic initiatives that drove incremental spend and lending, built loyalty with our base, and delivered positive results across our portfolio of products. Oversaw marketing across Product, Travel, and Entertainment experiences. Leadership in new product launches, content strategy, marketing communications, channel optimization, and consumer targeting and positioning. Managed team of 10 with annual budget of $30M+.

Advanced growth strategy in direct channels by scaling acquisition programs and leading model optimization, customer lifetime value, and pricing test discussions. Wins include pioneering an industry-first free trial Card campaign, developing marketing approach and claims for new mobile payment feature launch, and expanding Amex's supplemental card and referral programs.Managed team of 11 with annual budget of $300M+.

Provided financial analysis, pricing strategy, new product/business development, and investment optimization for American Express’s Global Corporate Services’ B2B business. Drove strategy to reinvent the Corporate Gold Card by determining card member segmentation and pricing. Developed business case to expand supplier pricing for B2B product.

Business Consulting, with a focus on developing and leading process improvement initiatives for Finance organizations. Focus areas included: Gap Analysis, Training Solutions, Business Requirements, and Project Management. Project Highlights: Conducted analysis and developed proposal for new operating model to improve efficiency and decision-making for a large Finance organization. Led process redesign discussions for an organization’s forecasting process reducing overall cycle times.

Business Consulting, with a focus on developing and leading process improvement initiatives for Finance organizations. Project Highlight: Developed strategy to transition work to a shared services location reducing headcount expenses.

External audit work supporting year-end engagements and controls testwork for financial services clients.