Driving growth across all digital marketing channels at one of the most innovative companies in the health and wellness space.

• Own the end-to-end Ecommerce experience across all digital channels, including brand.com & retailer.com (Sephora) with P&L responsibility, including management of product roadmap & vendor selection/management to hit aggressive growthtargets and brand goals • Overhauled the nascent Ecommerce business, quickly building headcount & managing 3 external agencies (web development, digital marketing, & creative) to complete a digital rebrand & re-platform to Shopify in three months, which resulted in significant lifts to conversion & mobile sales penetration• Drove sales growth in excess of 300% while maintaining strong profitability by establishing a promotional strategy, merchandising an exclusive assortment, testing new marketing strategies and sourcing additional revenue streams• Manage the performance of digital marketing investments across social media, SEM, email, affiliate and SEO, effectively increasing ROI by 42% and driving 268% growth in new customers• Partner closely with stakeholders in marketing, engineering, customer service, fulfillment and IT to continuously improve customer purchase experience and ensure efficient operations of the Ecommerce business

• Oversaw the operations and strategy of the global Ecommerce business with P&L ownership encompassing 100+ markets & responsibility for budgeting & forecasting• Developed and implemented global expansion strategy, with focus on digital and Ecommerce channels, in partnership with key internal and external stakeholders• Assumed direct responsibility for global digital marketing for 9 months, alongside full-time Management role• Leveraged knowledge of Ecommerce and internet trends across various geographies to drive performance in key markets• Partnered with internal teams such as technology, marketing, and creative to improve user experience through site enhancements and higher service levels• Promoted from Senior Analyst

• Led global digital marketing strategy and execution, with direct oversight of email, paid and natural search, affiliates, display media, and social channels • Drove aggressive performance goals (sales, traffic, customers, ROI) in key Ecommerce and omnichannel markets• Developed comprehensive marketing plan and budget by country and channel to support growth in major retail markets and 100+ countries • Managed relationship with marketing partners including agencies and individual publishers• Launched overhaul of affiliate program to focus investment on high volume, brand elevating publishers while working actively to expand the scope of the program

• Acted as liason between CEO Mickey Drexler and all departments of the company (including marketing, technology, merchandising and e-commerce) as well as key external industry contacts• Shadowed CEO in day-to-day business, managing a list of high-priority projects and delivering ad hoc analysis, which ranged from competitive reports to financial performance

• Covered the Entertainment and Media sector. Companies included Entertainment (Disney, Viacom, News Corp/FOX, Time Warner, Scripps Networks, Discovery, and Live Nation), Videogames (Activision and Electronic Arts), and Information Services (Nielsen and Thomson Reuters)• Oversaw company and industry research, developed financial models and investment valuations, and communicated equity recommendations to internal and external clients • Authored a series of weekly and quarterly reports detailing trends in film, television, and advertising