Gracey Shackleton Email & Phone Number

Naples, Fl, Us

Directly responsible for developing and implementing the sleep course and community experience. This included course material, marketing, customer support, and managing our team of sleep coaches. In addition to serving as an expert resource for clients while leading consultations, assessing needs, and developing tailored recommendations for improving pediatric sleep outcomes, I also played a significant role in product development, marketing, and social media management. Some highlights of my contributions in these areas include:• Successfully developing, producing, and launching a new program that resulted in a significant increase in user engagement and experience.• Reconceptualizing how we use current integrated services to create a better user experience, resulting in increase in user adoption and revenue.• Assisting in the platform migration of all programs and development of user experience mapping.• Leading an onboarding project to improve the turn rate, driving program enrollment by an impressive 1,000% in just 12 months.• Creating quality, user-driven content covering both broad and sleep-specific topics to spur a 22,700% improvement in member engagement.• Delivering a major expansion in our Instagram following, achieving a staggering increase of over 5,000 new followers in less than 5 months, despite starting from a modest following and engagement.

Founding and continuing to foster growth of this specialized infant and toddler sleep solutions consulting business, I cultivate business opportunities by connecting with parents and caregivers, promoting the benefits of expert consulting services, and managing client relationships while acting on avenues for repeat and referral business.Highlights of my contributions include:• Successfully launching a new line of sleep services for parents of infants and toddlers. • Securing a feature on Hey Mama Co. as an emerging voice in infant sleep.• Educating pediatric sleep consultants internationally through The Cradle Coach Academy as lead continuing education instructor, developing and delivering lectures on relevant industry advancements and research.

While spending time raising my young children, I also developed a solid Instagram following as an influencer, completed independent branding and and web design projects, and volunteered with a local organization supporting at-risk mothers.

Naples, Florida

Ensuring a stellar customer experience while overseeing day-to-day operations of this high-end retail store, I sold the brand through on-point merchandising, customer service, and sales promotions and also developed, engaged, and retained teams committed to operational excellence.Highlights of my contributions include:• Receiving rapid promotions within 18 months, quickly advancing from sales to supervisory and management roles.• Being tapped to serve as Interim Store Manager to fill a staffing need during holiday season 2015, leading teams to exceed all corporate set daily, weekly, and monthly KPIs.• Stepping up to lead marketing initiatives for the store, orchestrating in-store events and partnering with local bloggers, influencers, and business to drive revenue opportunities.

Building and managing this event-based photo booth rental business serving the Southwest Florida market, I marketed customizable photo/video booths via Facebook, YouTube, and other social media platforms, and followed up on leads to secure consultations and contracts. I also represented the business during trade shows and industry events.Highlights of my contributions include:• Leading year-over-year growth, securing a position as the preferred vendor for large venues including Ritz Carlton Naples and JW Marriott Marco Island and developing a high-profile list of business and private clients.• Creating a solid referral network key to maintaining a strong lead pipeline for new business.• Successfully selling two franchises to entrepreneurs after promoting the revenue potential of the business.