Gracie Chaney

Gracie Chaney Email and Phone Number

Founder @ GCM Consulting
Los Angeles, CA, US
Gracie Chaney's Location
Los Angeles, California, United States, United States
About Gracie Chaney

Strategic CRM and client relations leader with 10+ years of experience driving exceptional customer engagement and loyalty for globally recognized luxury brands, including AMIRI and Gucci. At AMIRI, I spearhead initiatives that enhance the luxury retail experience across the Americas, achieving a 25% increase in client retention rates and 20% growth in repeat purchases by leveraging data-driven insights and innovative segmentation strategies.My tenure at Gucci was marked by leading a customer-centric transformation, aligning CRM efforts with brand goals to deliver measurable results. I successfully integrated marketing attribution models that enhanced ROI by 15% and launched new business development strategies, contributing to multimillion-dollar revenue growth.Key areas of expertise include: • Crafting high-impact client engagement strategies tailored to the luxury market. • Building and leading cross-functional teams to execute customer-centric initiatives. • Developing innovative loyalty programs and experiential activations to deepen client relationships. • Leveraging advanced analytics to inform strategy and optimize customer experiences.I am passionate about creating personalized, high-touch customer journeys that strengthen brand affinity and drive long-term success.

Gracie Chaney's Current Company Details
GCM Consulting

Gcm Consulting

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Founder
Los Angeles, CA, US
Gracie Chaney Work Experience Details
  • Gcm Consulting
    Founder
    Gcm Consulting
    Los Angeles, Ca, Us
  • Amiri
    Head Of Client Relations & Experience ~ Americas
    Amiri Apr 2023 - Present
    Los Angeles, California, Us
    STRATEGIC LEADERSHIP• Oversees the development and execution of a comprehensive client relations strategy across the Americas, focusing on enhancing client attraction and loyalty within the luxury retail sector.• Leads a cross-functional team in developing high-touch services, collaborating with diverse and global teams to establish robust, long-term client relationships.MARKET ANALYSIS AND STRATEGIC RESPONSE• Conducts competitive market analysis to monitor trends and formulate strategic responses, keeping client segmentation innovative and ahead of market trends.• Successfully implements a data-driven approach, resulting in improved client satisfaction and increased client retention by 15%.CLIENT EXPERIENCE ENHANCEMENT• Enhances client experience by identifying gaps and optimizing client relations, leading to the development of tailored solutions.• Ensures service and experience fulfillment, maintaining strong client relationships, and enhancing contract renewals and brand representation.EVENT MANAGEMENT AND NETWORKING• Creates and manages all client relations events by identifying key international opportunities and ensuring seamless, high-quality experiences.• Plays a pivotal role in coordinating high-potential international events, sustaining brand prestige and driving top-tier client engagement and satisfaction.CROSS-FUNCTIONAL COLLABORATION• Spearheads collaboration with Brand Executives, sharing best practices and identifying client growth opportunities.• Collaborates with brand development teams to create data-driven client categories that enhance client experience modules and aligns with the merchandising team on bespoke client offers.
  • Gucci
    Director Of Client Engagement & Relations
    Gucci Dec 2020 - Apr 2023
    Casellina Di Scandicci, Florence, It
    STRATEGIC LEADERSHIP IN CLIENT ENGAGEMENT• Played a key leadership role in fostering a customer-centric culture with a focus on in-store clienteling and store actions, overseeing all client engagement strategies, programs, and budgets at regional and store levels.• Defined and established comprehensive client engagement strategies driven by data, including customer journey mapping and segmentation, ensuring alignment with brand guidelines and industry marketing trends.CROSS-FUNCTIONAL COLLABORATION• Collaborated with executive and store-level leadership, market directors, and client teams to set client engagement strategy priorities, goals, and budgets.• Translated client insights into actionable, customized store-level plans to enhance the overall customer experience and drive targeted engagement initiatives.PROGRAM DEVELOPMENT AND CLIENT TARGETING• Conceptualized and implemented new programs, processes, and best practices to enhance client targeting and elevate the customer experience across all brand touchpoints.• Led initiatives that contributed to continuous growth in client base and increased customer spending.DATA-DRIVEN STRATEGY AND ANALYTICAL INSIGHTS• Leveraged strong analytical and project management skills to improve client engagement strategies and brand activations, strengthening client relationships across segments.• Achieved significant growth in client segmentation, conversion rates, and loyalty metrics.PERFORMANCE MONITORING AND REPORTING• Monitored client and store actions across 30+ locations on the West Coast to ensure alignment with client relations budgets and investments.• Provided comprehensive quantitative and qualitative reports on store-level clienteling performance, offering strategic insights to leadership.
  • Celine
    North America Retail Excellence Training Manager
    Celine Feb 2020 - Dec 2020
    Paris, Fr
    TRAINING AND CLIENT DEVELOPMENT LEADERSHIP• Spearheaded the development of the training and client development function, establishing a departmental vision, strategy, KPIs, programs, processes, and culture for the North American retail store network.• Developed and implemented an omnichannel client strategy, including segmentation growth, data analysis, and action plans, aimed at boosting client base and spending.VIRTUAL SELLING AND STAFF DEVELOPMENT• Created and led a virtual selling skills training series for North American store staff using a bottom-up approach and layered learning progression based on realistic client-centric selling scenarios.• Partnered with the global clientele team to implement virtual training programs that enhanced store teams' capabilities in driving business growth through improved client segmentation, retention, and event execution.COLLECTION TRAINING AND COLLABORATION• Collaborated with the central Ready-to-Wear (RTW) teams and the North America merchandise team to create and launch collection training content for men's and women's collections in 2020 and 2021.• Focused on linking training content to client shopping behaviors and collection inspirations to ensure store staff could effectively connect with clients.PROGRAM IMPLEMENTATION AND PERFORMANCE MONITORING• Conceptualized and implemented training programs, processes, and best practices to optimize client targeting and elevate customer experience across all brand activations.• Monitored training outcomes and provided performance insights that drove continuous improvement in client development metrics.
  • Louis Vuitton
    Regional Training Manager
    Louis Vuitton 2014 - Feb 2020
    Paris, Fr
    LEADERSHIP IN CLIENT SERVICE TRAINING• Oversaw strategic planning, program management, and analysis for all client service delivery and training activities across the West Coast region's 24 stores.• Played a key role in establishing a culture of service excellence by implementing action plans and training programs that aligned with corporate objectives.CLIENT SERVICE ACTION PLANNING• Developed and implemented insights-driven client service action plans, including training programs and toolkits, in collaboration with corporate and regional retail teams.• Delivered direct impact on store KPIs, improving client survey results, mystery shopper scores, cross-selling rates, and sales through enhanced service delivery.PERFORMANCE ANALYSIS AND IMPROVEMENT• Conducted quantitative and qualitative analysis of client service initiatives, benchmarked growth across markets, and provided global reports to enhance service programs.• Leveraged insights to drive continuous improvement in client service training and implementation.CROSS-FUNCTIONAL COLLABORATION AND CONTENT DEVELOPMENT• Collaborated with HR, merchandising, client development, and training teams to develop training content for delivery across 150+ Louis Vuitton stores in the Americas.• Identified training needs across stores and tailored programs to ensure service consistency and effectiveness.INNOVATIVE TRAINING FORMATS• Created and implemented new training formats, including virtual, classroom, and self-learning, to address skill gaps in selling and client service.• Measured and followed up on the quality and impact of all in-store training initiatives, ensuring continuous skill development.TRAINING ROI AND CONTINUOUS IMPROVEMENT• Evaluated training ROI to determine employee understanding and effectiveness in driving client-oriented business strategies.• Implemented feedback loops for store leadership, resulting in ongoing improvements to training content, delivery, and coaching.
  • Theory
    Store Director
    Theory 2012 - Dec 2014
    New York, Ny, Us
  • Michael Kors
    Store Director
    Michael Kors 2011 - 2012
    New York, New York, Us
  • Guess?, Inc.
    Area Manager Guess By Marciano
    Guess?, Inc. 2009 - 2011
    Los Angeles, Ca, Us
  • Club Monaco
    Store Manager
    Club Monaco 2007 - 2009
    New York, New York, Us

Gracie Chaney Skills

Retail Merchandising Visual Merchandising Fashion Store Operations Team Building Sales Management Store Management Recruiting Customer Service Window Displays Loss Prevention Management Training Human Resources Sales Operations Strategic Planning Styling Employee Training Crm Client Retention Client Relationship Building Product Management Customer Relations Retail Management Hiring And Staffing Developing Direct Reports Customer Satisfaction Customer Retention Driven By Results Driving Results Retail Sales Apparel Luxury Goods People Management People Development Training And Development Creative Content Creation Leadership Retail Performance Analytical Skills Content Development Hiring Sales New Store Openings Marketing Merchandise Retail Training Time Management Team Leadership Cross Functional Team Leadership

Gracie Chaney Education Details

  • Montana State University-Bozeman
    Montana State University-Bozeman
    And Related Support Services

Frequently Asked Questions about Gracie Chaney

What company does Gracie Chaney work for?

Gracie Chaney works for Gcm Consulting

What is Gracie Chaney's role at the current company?

Gracie Chaney's current role is Founder.

What is Gracie Chaney's email address?

Gracie Chaney's email address is gr****@****ail.com

What schools did Gracie Chaney attend?

Gracie Chaney attended Montana State University-Bozeman.

What skills is Gracie Chaney known for?

Gracie Chaney has skills like Retail, Merchandising, Visual Merchandising, Fashion, Store Operations, Team Building, Sales Management, Store Management, Recruiting, Customer Service, Window Displays, Loss Prevention.

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