IBM Analytics delivers on the promise of cognitive business. A complete portfolio that provides the first and only end-to-end ecosystem of data, analytics and cognitive capabilities and expertise. Available on the cloud, on premises or in hybrid deployments, the portfolio helps organizations uncover insights that improve business processes and ideas that drive game-changing outcomes.

As a parallel volunteer role, co-leading IBM Diversity Strategy and cross-function group to support an inclusive environment where diversity—including diversity of thought—is the norm. The challenge is to understand and leverage to employees and community that diversity goes beyond fair hiring practices and protection for all employees. It also includes a focus on how those disparate pieces fit together to create an innovative and integrated whole.

Marketing Leader of Volume Demand System country strategy focused on Services and Business Geographic Expansion.

• End to end responsibility for B2B marketing programs - from planning through execution, encompassing a 360-degree strategy with a unique value proposition and aligned to business priorities;• Accountability to choose the appropriate tactics which address the target audience in the most cost-efficient and effective way, integrating the right mix of Demand Generation, Channel Enablement, Channel Co-Marketing, Thought Leadership, Relationship Marketing, Communications, and Direct Response Advertising.• Solid knowledge on managing marketing program budgets to an expected ROI and achieve/exceed the program objectives, including pipeline and revenue targets.- Direct Response Advertising Leader for IBM High Volume Products, interacting to INTEL to align goals and strategies

Latin America focus point for partner programs: PartnerWorld and Education and Certification Program. Responsible to delivery Global Strategies through Latin America countries.