• Strategic Marketing & Campaign Management - Achieved significant lead and revenue growth through impactful marketing campaigns, demonstrating expertise in strategic planning, creative production, and result analysis.• Data-Driven Decision Making & Analysis - Empowered data-driven marketing decisions with succinct KPI insights using dynamic dashboards in Excel, Google Sheets, Looker Studio, and additional visualization tools.• Innovative Problem Solving - Applied innovative… Show more • Strategic Marketing & Campaign Management - Achieved significant lead and revenue growth through impactful marketing campaigns, demonstrating expertise in strategic planning, creative production, and result analysis.• Data-Driven Decision Making & Analysis - Empowered data-driven marketing decisions with succinct KPI insights using dynamic dashboards in Excel, Google Sheets, Looker Studio, and additional visualization tools.• Innovative Problem Solving - Applied innovative problem-solving skills to audit and improve lead and sales funnels, lead processes and systems, and increase the ROI for each organic or paid marketing campaign. • Brand Development - Created or refreshed multiple brand identities for industry positioning, ongoing team efficiency and their latest content creation strategy. • Social Media Strategy - Nurtured new prospects with organic and paid media strategies, management, and campaign implementation for Facebook, Instagram, YouTube, LinkedIn, Pinterest, and Reddit.• Video Creation + Editing - In-depth knowledge on best video script writing, editing and implementation practices for adult learning content including course modules, video ads, website videos, and lead magnet videos. • Copywriting & Communications Management - Drove conversions with expert copywriting skills on projects such as web copy, ad copy, social media text, collateral copy, etc. • Paid Media Management - Extensive experience in media placement purchasing for Meta Advertising, Google Ads, and LinkedIn Advertising across multiple industries, customer profiles, and campaign goals. • Content Management - Ensured brand consistency and team efficiency by routinely curating and organizing thousands of content assets into a cohesive brand library including video, graphics, fonts, and photos. • Consumer Research - Established effective messaging and positioning for each campaign by performing avatar research, consumer interviews, data gathering, and research reporting. Show less

Full-Service Media Management + Client Relations- Experienced in Facebook, LinkedIn, and YouTube organic and paid funnel strategy and ad management for over 30 clients across various industries. Content Creation Management + Vendor Relations- Managed multiple contractors, vendors, and client projects for marketing content such as ads, landing pages, website designs, social media content, video content, blog posts, emails, and collateral. - Personally experienced in marketing… Show more Full-Service Media Management + Client Relations- Experienced in Facebook, LinkedIn, and YouTube organic and paid funnel strategy and ad management for over 30 clients across various industries. Content Creation Management + Vendor Relations- Managed multiple contractors, vendors, and client projects for marketing content such as ads, landing pages, website designs, social media content, video content, blog posts, emails, and collateral. - Personally experienced in marketing platforms such as Clickfunnels, WordPress, LeadPages, Hubspot, ActiveCampaign, MailChimp, FGApp, Kajabi, Marketo, Outgrow, Teachable, Asana, Slack, SquareSpace, Wix, and more. - Personally experienced in content creation via Canva, KapWing, Adobe Creative Suite (specifically Photoshop, After Effects, Premiere Pro). Marketing Strategy + Educational Programs- Created and supported marketing programs to teach, educate, and train employees as well as clients- Managed multiple product launches from ideation and marketing research to launch and monthly reporting Show less

- Managed all paid advertising channels (social, retargeting, and search) and performance reporting.- Launched multiple, global micro-industry marketing campaigns with positive results.- Implemented a new project management system to track projects start-to-finish.During my role as the marketing campaign manager, I was responsible for the complete development, creation, and execution of global marketing campaigns. I coordinated with multiple teams, locations, and agencies in… Show more - Managed all paid advertising channels (social, retargeting, and search) and performance reporting.- Launched multiple, global micro-industry marketing campaigns with positive results.- Implemented a new project management system to track projects start-to-finish.During my role as the marketing campaign manager, I was responsible for the complete development, creation, and execution of global marketing campaigns. I coordinated with multiple teams, locations, and agencies in order to create high quality lead generating campaigns. Hands-on experience with project management strategies, SEO/SEM, Google Analytics, marketing automation software, web design, campaign designs, Adobe Creative Suite, Marketo, Leadpages, Salesforce, WordPress, MS Office, Wistia, and various social channels (paid and organic). Show less

My role as the Digital Marketing Manager evolved as our team grew. I managed all marketing automation systems, content writing, email marketing, and project managed all digital marketing campaigns. We increased website views 300%, net new leads by 2400%, and increased product utilization and renewals. I was solely responsible for the content strategy, coordination, creation, and distribution for all inbound, lead generation campaigns. I also assisted in all content writing and design… Show more My role as the Digital Marketing Manager evolved as our team grew. I managed all marketing automation systems, content writing, email marketing, and project managed all digital marketing campaigns. We increased website views 300%, net new leads by 2400%, and increased product utilization and renewals. I was solely responsible for the content strategy, coordination, creation, and distribution for all inbound, lead generation campaigns. I also assisted in all content writing and design for emails, landing pages, web pages, social media (paid and organic), display advertising, and blog.Note: I specialize in taking difficult to understand or traditionally "boring" topics and making them approachable and entertaining to learn about. Don't get me started on what I can do with something that starts out not boring. (Examples of topics I've written about throughout my career: IT technical training, employee benefits, voluntary benefits, insurance, financial software, etc.)Brief Overview of Experience and Responsibilities:- Built and managed our digital marketing and content roadmap, strategy, and calendar.- Researched, presented and implemented marketing technologies needed to manage a remote and in-office staff such as screenshare and webinar software, digital kanban boards and project management software, keyword and SEO technology, and analytics/reporting software. - Assisted in the implementation and integration of two marketing automation systems (Act-On, Eloqua, and Salesforce Marketing Cloud.)-Liaise with the production department leadership, sales leadership, and vendors to coordinate content/email/marketing campaigns from end-to-end.- Hands-on experience with SEO/SEM, Google Analytics, Act-On, Eloqua, web design, landing page design, email campaign designs, Adobe Creative Suite, Salesforce, WordPress, MS Office, Wistia, and various social channels (paid and organic). Show less

In this position, I was solely responsible for the B2B marketing for the Genius Avenue brand across multiple digital marketing channels. I also coordinated with the creative team to produce content for our Marketing Product. Brief of Responsibilities: - Launched net new email marketing, social media marketing, and content marketing initiatives. - Coordinated the implementation of Hubspot with a integration with Salesforce and a native system. This implementation also included a… Show more In this position, I was solely responsible for the B2B marketing for the Genius Avenue brand across multiple digital marketing channels. I also coordinated with the creative team to produce content for our Marketing Product. Brief of Responsibilities: - Launched net new email marketing, social media marketing, and content marketing initiatives. - Coordinated the implementation of Hubspot with a integration with Salesforce and a native system. This implementation also included a migration from Pardot.- Researched and set campaigns in place to improve the SEO/SEM performance of our website and our clients' sites.- Designed, built, and maintained a social media presence and strategy. - Coordinated multiple tradeshow sponsorships and speaking arrangements. - Managed and performed data hygiene on marketing databases and implemented lead scoring across sales and marketing. - Experience in optimizing landing pages, web pages, and user funnels across a remodel of the website.- Attended multiple learning and development training conferences to stay up-to-date on best practices and latest trends. - Collaborated across departments and vendors to reach goals and to communicate marketing initiatives. - Researched, wrote, edited, or collaborated on several content pieces including ebooks, guides, whitepapers, infographics, games, and other engagement pieces. - Measured and reported on the performance of all digital marketing campaigns. Show less

Video Marketing/Event Planning- Planned, promoted, and executed quarterly B2B webcasts, summits (online and in-person), and other demand generating events. Our team attracted more registrants than during any other year.- Managed the event's social media campaigns, web hosting software, vendor relations, and client engagement.- Produced high-quality video marketing materials for our website and social media posts. Website Redesign and Optimization- Assisted in launching a… Show more Video Marketing/Event Planning- Planned, promoted, and executed quarterly B2B webcasts, summits (online and in-person), and other demand generating events. Our team attracted more registrants than during any other year.- Managed the event's social media campaigns, web hosting software, vendor relations, and client engagement.- Produced high-quality video marketing materials for our website and social media posts. Website Redesign and Optimization- Assisted in launching a complete website redesign. Updated website structure, aesthetics, and processes to reflect industry best practices. - Experienced with Wordpress, Hubspot Website Design, HTML, Vimeo, and Wistia.- Trained in traffic & conversion focused website techniques.Social Media Marketing - Primary coordinator and voice for all Facebook, Linkedin, Twitter, Google+, Youtube, Vimeo, and paid advertising platforms. Responsible for increasing followers and engagement on a global scale. - Increased Twitter followers by 100% with record engagement. - Launched 10+ successful Linkedin paid advertising campaigns that produced new B2B customer opportunities.- Experienced in scheduling and planning campaigns to accommodate to time zones.- Proficient in SEO best practices, Google Adwords, Google Analytics, and Hubspot CRM. Certified in Hubspot, Inbound Marketing, Email Marketing, and Inbound Sales.Copywriting/Written Ability - Responsible for weekly internal newsletters from brainstorming to final editing.- Experienced in A/B testing and SEO blogging.- Editor for all email marketing, landing pages, blog posts, social media posts, and internal materials.- Designer and editor for internal and external presentation materials.Collaboration/ Skill Set- Self-starter with the drive to learn new professional skills and abilities for the fun of it. - I am skilled in cross-department collaboration (remote and on-premise) and managing vendors towards a common goal. Show less

My primary responsibilities include customer delight, pet well-being, and employee engagement.Customer Delight:- Guarantee an exceptional in-store experience for every pet parent by modeling CARE behaviors and training each employee to exceed customer expectations in service quality. - Directly or indirectly interact with an average of 700 daily customers and building lasting relationships with each pet parent. - Analyze customers satisfaction metrics to target opportunities… Show more My primary responsibilities include customer delight, pet well-being, and employee engagement.Customer Delight:- Guarantee an exceptional in-store experience for every pet parent by modeling CARE behaviors and training each employee to exceed customer expectations in service quality. - Directly or indirectly interact with an average of 700 daily customers and building lasting relationships with each pet parent. - Analyze customers satisfaction metrics to target opportunities and reward successes.- Plan, delegate, and execute all in-store events including National Adoption Weekends, holiday events, and in the process of instituting monthly event plans. Pet Well-being:- Maintain and train the utmost standard of pet care throughout the store including hotel guests, day camp guests, salon guests, visiting core pets, and store-owned pets. - Oversee the care of reptiles, aquatic animals, small pets, birds and insects on a daily basis and take all necessary steps for ill or injured pets in our care. Employee Engagement:- Implement employee development opportunities and "buy-in" from each employee.- Manage the monthly, weekly, and daily employee engagement opportunities including huddles, surveys, and on the spot training. - Assist with hiring and relocation to ensure each employee is in the optimal department for the business. Show less

- Hotel Management: from check-in, feedings, cleaning, day camp, day care, boarding procedures, medication techniques, pet safety, to check-out I am proficient on how the PetsHotel functions from the inside.- Pet Parent: its one thing to read statistics of what makes the target market of PetSmart but its another to pet and serve some prime examples in person. - Pet Care: I now have a working knowledge of fish, reptile, small animal, and turtle care in order to educate potential… Show more - Hotel Management: from check-in, feedings, cleaning, day camp, day care, boarding procedures, medication techniques, pet safety, to check-out I am proficient on how the PetsHotel functions from the inside.- Pet Parent: its one thing to read statistics of what makes the target market of PetSmart but its another to pet and serve some prime examples in person. - Pet Care: I now have a working knowledge of fish, reptile, small animal, and turtle care in order to educate potential pet parents as well as understanding live product supply chains. - Product Assortment by Category: understanding of parent needs, wants, and the vendors that best serve specific categories. - Services Assortment: PetsHotel trained, understanding of grooming services, and interactions with the PetSmart Charities Adoption Center.- Technical Systems: trained on computer applications and their uses within the work environment namely TP, cashiering, SMS, and Fetch. - Problem-Solving: within my short tenure at the PetsHotel, I have already innovated several outdated processes with more efficient and productive solutions. I look forward to growing and innovating within this dynamic company. Show less

Marketing/Sales • Developed and executed marketing programs, data analysis, and general business solutions resulting in increased company exposure, customer traffic, and sales.• Worked in direct sales positions daily and instituted employee incentive programs to further increase sales.• Played a key role in generating an increase of over 10% in store sales per year.• As an intern, I studied sales techniques, instituted additional "outreach" or new customer acquisition… Show more Marketing/Sales • Developed and executed marketing programs, data analysis, and general business solutions resulting in increased company exposure, customer traffic, and sales.• Worked in direct sales positions daily and instituted employee incentive programs to further increase sales.• Played a key role in generating an increase of over 10% in store sales per year.• As an intern, I studied sales techniques, instituted additional "outreach" or new customer acquisition opportunities, and studied the effectiveness of the solutions I provided.• Maintaining and developing relationships with over 60 customers daily. Research Analysis• Reviewed yearly files, records, memos and other documents to obtain sales information and solutions. • Maintain up to date business information and analyze the extensive amount of data at a manager’s disposal. Retail Expertise • Managed visual presentations to increase the customers experience and ease of purchasing.• Extensive knowledge in financial paperwork analysis, POS systems, and the handling of cash drawers in a retail and grocery environment.• Training in ordering merchandise and supplies to continue to meet needs of the customer.• Handled difficult situations with calm, collected efficiency and trained associates on the proper protocol for similar situations. Leadership • Worked alongside, educated, and managed a sales team that performed in the top 10% of the company in meeting sales goals.• Interviewed and evaluated job candidates to maintain the company culture and synergy within our location.• Participated and lead discussion on multiple leadership and financial training seminars. Show less

Everyone has to have a first job, right? Mine just happens to be a little on the unique style. I was responsible for guest relations by scaring the daylights out of everyone I saw. This job made me a more interesting person and took me out of my comfort zone. I went from shy participant to a confident full time member. My public speaking skills increased since speaking in front of a crowd has become less intimidating than screaming at paying guests in a corn maze.