Led all of the marketing, communications, and PR efforts for the Stone-Segal Wealth Management Team at UBS.Rebranded the group and redesigned all materials, along with developing new ones, to reflect the elevated brand of the groupIncreased lead generation through prospecting and active engagement on LinkedIn Managed all brand collateral, social media management, event management, and strategic partnershipsReinvented the client experience for the Stone-Segal team

Repositioned the Kristen Kilpatrick brand and launched a refined growth strategy.Launched Kristen Kilpatrick Print Shop:• Designed and developed entire site• Set all retail pricing and procured all components • Created digital marketing plan to promote shop • Build and execute weekly email campaigns to increase retention and revenueIn addition, I designed client packaging and promotional material to reflect the high-end brand

• Ownership and distribution of High JewelryMonthly newsletter, bi-weekly monthly competitive updates, and annual Competitive Review to over 100 employees• Created and maintained image grids and inventory transfer spreadsheets for product photography, editorial borrows, and retouching• Wrote and edited copy for 2019 Blue Book (Tiffany’s annual showcase of the brand’s most exquisite, one-of-a-kind designs) and assisted at PR events for Blue Book gala• Strategized a new digital platform to showcase jewelery after auditing pieces in current application• Participated in Merchandising team weekly meetings and assisted in sales forecasting

Founded business featuring Fort Worth city-pride products such as youth and adult t-shirts, golf polos, baseball caps, coozies, croakies, and bumper stickers that were sold online and in four retail locations.Founder: • Developed business plan, established LLC, designed all branding, and trademarked designs and logos• Designed apparel and set all pricing, which yielded over $100k in sales in first year and $200k in second year• Designed, implemented, and managed retail e-commerce system • Personally managed all local retail store accounts• Managed all social media accounts, public relations initiatives, and advertising (Facebook Ads and Google Ads)• Led a team of three employees by delegating responsibilities with inventory management and fulfillment processes, which increased inventory turnover by 2x• Maintained and analyzed financial reports (QuickBooks) and handled business-related taxes • Successfully sold business in 2016 to largest retail seller and The Fort Clothing still operates today