Gracinia L Email & Phone Number

Singapore

Singapore

• Singapore Red Cross, National Blood Programme(Partner-in-service with Health Sciences Authority)
• Responsible for elevating the national profile of the National Blood Programme (NBP) in Singapore (Marketing Communications) resulting in a 6.3% increase in voluntary registrations (National blood donor pool increased.
• Stakeholder Management: Various internal and external stakeholders including top key personnel from the Health Sciences Authority, creative/media/event agencies, and various production vendors.
• Key responsibilities include budget forecast and management of close to SGD 1M, including merchandise/premiums.
• Responsible for the conceptualisation and implementation the integrated National Blood Programme’s National Campaigns including media buying strategies, social media and public relations.
• Spearheaded digital marketing engagement for NBP through Facebook/Instagram/YouTube/Google strategies including obtaining buy in from top key personnel for launching first ever campaign with SGAG, and gamification with.

Singapore

Singapore

Drum Instructor at a local music school, teaching a wide range of kids and adults from 2.5 year-olds to 65 year-olds.

Singapore

• Key achievements include media buying strategy, implementation of Partnership Kit and close collaboration with creative agency.
• Responsible for all collateral and social media calendar.
• Promoted to Acting Assistant Head of Department (Marketing & Communications) after 1 year

Singapore

• Reporting to industry veteran and CEO Killick Datta -
• Responsible for seasonal global advertising campaigns and lookbooks for international distributors in EMEA, US, APAC, from development to execution.
• Planned and executed biannual global sales and strategy conferences and tradeshows in Singapore and abroad (Venice, Milan, Phuket).
• Developed retail concept designs for CCILU stores, including stand alone stores, concept corners and retail walls.
• Initiated and led the growth of social media platforms including spearheading a Facebook activation game resulting in an increase from 500 to over 19 000 fans.
• Initiated and supported strategic development of marketing communications and public relations programmes including press releases, media relations and sponsorships.

• Planned marketing calendars and budgets for multiple Sports & Fashion brands (Reebok, Sperry Top-Sider, Saucony, Keds, Speedo, Ted Baker, Zara, Massimo Dutti).
• Planned, organized and executed events, activations and activitiesincluding Lacoste L!VE at Cineleisure, Ted Baker store opening,Reebok Classics launch with local collaborators.
• Liaised with various external organisations, landlords, banks and partners on joint promotions.
• Drafted press releases, press kits and garnered press support.
• Liaised with journalists and fashion editors for press coverage.

Singapore

• Assisted in the management of all Series (and Digital) products in Asia (English and Chinese Markets) including Singapore, Malaysia, Hong Kong.
• Accountable for proper usage and management of over USD 400,000 worth of inventory including books, music CDs and premiums.
• Liaised with various external organizations, landlords, banks and partners on joint promotions.
• Worked together with global internal and external stakeholders to ensure smooth campaign execution through campaign management such as product planning, campaign planning and reporting.
• Analysed test results, group performances, campaign outcomes, profit and loss statements to access campaign results and to make relevant decisions to attract and retain customers for ongoing and future campaigns.
• Managed inventory levels by analysing customer behaviour, business cycles and stock productions, as well as to manage inventory movement.

Bachelor'S Degree, Business, Marketing

Diploma, Business Studies