Gracinia L Email & Phone Number

Singapore

Singapore

Singapore Red Cross, National Blood Programme(Partner-in-service with Health Sciences Authority)• Responsible for elevating the national profile of the National Blood Programme (NBP) in Singapore (Marketing Communications) resulting in a 6.3% increase in voluntary registrations (National blood donor pool increased from 1.78% in 2014 to 1.87% in 2019).• Stakeholder Management: Various internal and external stakeholders including top key personnel from the Health Sciences Authority, creative/media/event agencies, and various production vendors.• Key responsibilities include budget forecast and management of close to SGD 1M, including merchandise/premiums.• Responsible for the conceptualisation and implementation the integrated National Blood Programme’s National Campaigns including media buying strategies, social media and public relations.• Spearheaded digital marketing engagement for NBP through Facebook/Instagram/YouTube/Google strategies including obtaining buy in from top key personnel for launching first ever campaign with SGAG, and gamification with the conceptualisation and implementation of an Android/iOS game app Donor Dash.• Achieved average CTR of 1.34% and 1,500,000 impressions online.• Invited as guest writer for International Society of Blood Transfusion magazine for Singapore’s NBP’s digital recruitment efforts.• Lead and oversee marcomms team through 360 marketing including ATL, BTL and OTL strategies.• Established various partnerships with Lazada, JCDecaux, Hansaplast, Telegram Channels, Republic Polytechnic, Sport SG, Total Defence NVPC and more.• Primary project and event lead for the highly anticipated 2019’s annual World Blood Donor Day (Singapore) full day ceremony and carnival event from conceptualisation budgeting to execution honouring close to 1,700 Champion Blood Donor recipients and 6,500 guests with GOH Senior Minister of State, Dr Amy Khor and MP Cheng Li Hui.

Singapore

Singapore

Drum Instructor at a local music school, teaching a wide range of kids and adults from 2.5 year-olds to 65 year-olds.

Singapore

• Key achievements include media buying strategy, implementation of Partnership Kit and close collaboration with creative agency.• Responsible for all collateral and social media calendar.• Promoted to Acting Assistant Head of Department (Marketing & Communications) after 1 year

Singapore

Reporting to industry veteran and CEO Killick Datta - • Responsible for seasonal global advertising campaigns and lookbooks for international distributors in EMEA, US, APAC, from development to execution.• Planned and executed biannual global sales and strategy conferences and tradeshows in Singapore and abroad (Venice, Milan, Phuket).• Developed retail concept designs for CCILU stores, including stand alone stores, concept corners and retail walls.• Initiated and led the growth of social media platforms including spearheading a Facebook activation game resulting in an increase from 500 to over 19 000 fans.• Initiated and supported strategic development of marketing communications and public relations programmes including press releases, media relations and sponsorships.• Liaised with various local and overseas stakeholders and external parties including international distributors, agencies, vendors, manufacturers and suppliers.• Developed and manage corporate and brand websites through the use of Wordpress content management systems (CMS).• Presented marketing strategy to international distributors during biannual global conferences.

• Planned marketing calendars and budgets for multiple Sports & Fashion brands (Reebok, Sperry Top-Sider, Saucony, Keds, Speedo, Ted Baker, Zara, Massimo Dutti).• Planned, organized and executed events, activations and activitiesincluding Lacoste L!VE at Cineleisure, Ted Baker store opening,Reebok Classics launch with local collaborators.• Liaised with various external organisations, landlords, banks and partners on joint promotions.• Drafted press releases, press kits and garnered press support.• Liaised with journalists and fashion editors for press coverage.

Singapore

• Assisted in the management of all Series (and Digital) products in Asia (English and Chinese Markets) including Singapore, Malaysia, Hong Kong.• Accountable for proper usage and management of over USD 400,000 worth of inventory including books, music CDs and premiums.• Liaised with various external organizations, landlords, banks and partners on joint promotions.• Worked together with global internal and external stakeholders to ensure smooth campaign execution through campaign management such as product planning, campaign planning and reporting.• Analysed test results, group performances, campaign outcomes, profit and loss statements to access campaign results and to make relevant decisions to attract and retain customers for ongoing and future campaigns.• Managed inventory levels by analysing customer behaviour, business cycles and stock productions, as well as to manage inventory movement.• Analysis and decision on customer segments for highest probability of purchase.

Bachelor'S Degree, Business, Marketing

Diploma, Business Studies