♦️ I can increase your creatives performance (ROAS, IPM, CTR, IR) across the most available placements (Google / Facebook / Unity etc); ♦️I have an expert vision of a creative strategy;♦️ I experienced in a game adds.♦️ I can talk about the game industry the whole day♦️ Understanding: Project Management / Product Management / UA / Game Design and all metrics(ARPU / ARPPU / LTV / Ret / Product Market Fit / Product Channels Fit etc)I've learned a lot over the past few years:Completed 4 different courses in videogame industry (Monetization / Marketing / Project management / game design)I have a great passion for games, as it is a big part of my life.Creative thinking, originality, and inventiveness are my main qualities. I am always ready to implement innovative solutions and bring new ideas to deliver top-quality ads to mobile gamers worldwide!
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Co-FounderDeusadsAmsterdam, Nh, Nl -
Lead Creative ProducerChillbase Apr 2024 - PresentRotterdam, South Holland, Netherlands -
Co-FounderDeusads Jul 2024 - PresentRotterdam, South Holland, Netherlands -
Senior Marketing ProducerPlarium Jan 2023 - Feb 2024Amsterdam, North Holland, Netherlands- Leading: Motions Designers / Front-end developers / Artists- Communication with partners: Creative Agencies | influencers | Facebook | Google- Marketing reports for Stakeholders- Developing creative processes for the creative departmentAchievements:- Leading a creative strategy for: Vikings: War of Clans (45 mln Downloads) | Magic Wars | Throne - Leading UA Department in terms of setups for creative tests- Organising a creative process in Task Managers from scratch- Managing a custom BI system (GG) in terms of a creative structure. -
Marketing Manager (Pc / Consoles)Phren Sarl Aug 2023 - Oct 2023Rotterdam, South Holland, Netherlands- Communication with a target audience (Discord / Tik-Tok / Meta / Youtube)- Developing a media-plan for social media- Сonducting interviews - Search for gaming communities on forums / discord channels / retail stores- Testing new promotion channels for whishlists in Steam- Searching and communication with influencers- Reporting to CEO- Participating in strategic planing on each stage of pre-launch / launch in Steam- Analytics for numbers of wishlist in Steam- Communication with partners -
Lead Creative Producer | Product Marketing ManagerPlaygendary Jan 2022 - Oct 2022Tbilisi, GeorgiaResponsibilities: - Leading a Creative Process (Scrum / Kanban / Waterfall / Agile) for: Motion designers / front-end developers / Artists - Leading team meetings, planning, setting and monitoring tasks, writing follow-ups and reports;- Communicate with Influencers- Budgeting / Planning / Scaling / Decomposing of tasks- Communication with main partners: Google / Unity / Meta- Evaluate and monitor paid media campaign performance on an ongoing basis by analyzing key metrics such as CPC, traffic, conversions, and ROI/ROAS goals (via Tableau)Achievements:- Managing a team of +25 people- Writing inner documentation for Creative Processes (Confluence)- Making a Creative vision for the marketing department- Leading a Creative Producers team- Leading a Creative strategy: Bowmasters / Bounce Masters / Home Design / Crash Head -
Creative ProducerMy.Games Dec 2020 - Jan 2022Amsterdam AreaResponsibilities:- Making a creative strategy for Rush Royale / Evolution 2 / Castle Duels- Analysis of Advertising campaigns (Facebook / Unity / Google)- Leading creative processes with motion designer / front-end developers / Artists /- Communication with partners (Tik-Tok / Facebook)- Voice Acting for creatives (RU/ENG)- Communication with User Acquisition / Brand management / ASO / Game Designers / Game Producers / Motion Designers- Data-driven approach for making creatives (Retention / CTR / IR / ARPU etc)- Setup ad campaigns (FB)Achievements:- Making a Roadmap for a creative pipeline- Developing creative processes for the producer department- Searching for outsourcing companies and communicating with them- Managing a Team +60 people- Organization of the filming process for creatives- Searching for actors + making interviews with them -
Creative ManagerMytona Dec 2019 - Nov 2020St Petersburg, St Petersburg City, RussiaResponsibilities: - Competitor Research (Sensor Tower / Facebook Ads library )- Management teams: Motion designers / Graphic designers / Front-end developers / 2D artists.- Writing technical specifications for advertising creatives (in-house) and outsourcing companies- Interaction with the UA department. Preparation of hypotheses for tests in the purchase of traffic.- ASO optimization: Screenshots / Icons / Keywords, A/B testing for ASO (Splitmetrics) etc.- Placement of orders for voice acting for creatives- Quality control of creatives at all stages- Working with task trackers (Wrike / Trello)- Controlling the deadlines for launching marketing campaignsAchievements:- Development of an advertising campaign for the collaboration cross-event with Netflix (Cooking Diary x Stranger Things)- Filming advertising creatives with actors (and their casting/search)- Filming in advertising creatives (incl. as an actor)- Voice acting for creatives (RU / EN)- Working on projects: Manastorm / Cooking Diary / Seekers Notes / Save the VIP! / Ravenhill- Preparing Soft Launch: Crooked Pines. -
Marketing LeadSamurai Kin Nov 2017 - Dec 2018Magadan, Magadan, Russia- Making a creative strategy- Leading Social Media- Communication with partners- Budgeting- Making Interviews- Making a Franchise doc.
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Lead Sales ManagerGame Land Dec 2016 - Dec 2018Magadan, Russia- Operational Management: Assist the CEO in overseeing the day-to-day operations of the store. This includes managing staff schedules. - Sales and Customer Service: Foster a customer-centric environment by supervising the sales team and ensuring exceptional customer service. Implement strategies to maximize sales, monitor key performance indicators (KPIs), and analyze sales data to identify areas for improvement.- Marketing and Promotions: Work closely with the marketing department to develop and execute marketing strategies to drive customer engagement and sales. - Staff Training and Development: Support the CEO in developing and implementing training programs for employees. Conduct regular performance evaluations, provide constructive feedback, and identify opportunities for professional growth.- Financial Analysis: Assist in budgeting and financial planning processes, including revenue forecasting, expense management, and cost analysis. -
Sales ManagerGame Land May 2012 - Dec 2016Magadan, Russia1. Customer Consultation2. Working with CRM3. Conducting audits4. Reporting to CEO
Vladi Savelev Education Details
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Marketing Management -
Saint-Petersburg University Of Management Technologies And EconomicsPr And Advertising -
Business Administration And Management, General -
Magadan University Of Economics4.3
Frequently Asked Questions about Vladi Savelev
What company does Vladi Savelev work for?
Vladi Savelev works for Deusads
What is Vladi Savelev's role at the current company?
Vladi Savelev's current role is Co-Founder.
What schools did Vladi Savelev attend?
Vladi Savelev attended Hanzehogeschool Groningen, Saint-Petersburg University Of Management Technologies And Economics, Laurea University Of Applied Sciences, Magadan University Of Economics.
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