Founding Partner, Head Of Strategy And Operations
CurrentIn my current role, I drive all daily operations, strategic planning, client services, and business development functions for this $6M agency that specializes in integrated marketing campaigns, brand strategy, brand & product messaging, email marketing, graphic design, and marketing content development. Key Contributions:- Drove development of brand and integrated marketing strategies for diverse B2B and B2C clients based on in-depth strategic understanding of their business objectives, target audiences, and channels.- Played key role in agency start-up, including site set-up, client acquisition, human resources, operations, establishing agency mission, vision, and values, and developing website, marketing collateral, and company culture. - Led team in driving integrated marketing campaign for major communications hardware technology company, including website, paid digital, social media, and sales enablement strategies, which grew company’s sales pipeline by 20%. - Piloted complete re-brand of communications hardware technology company, which contributed significantly to their evolution into major player in category, where they won several “top workplace” awards and secured 20% revenue growth.- Headed strategic development of 5,000-person customer event for major SaaS client, including audience acquisition and executing strategy across all touch points of brand event to deliver record attendance and 40% pipeline growth. - Navigated successful survival of massive downturn spurred by onset of COVID-19 in 2020, and preserved team of 15 staff. - Played integral leadership role in landing new client engagements with Autodesk, The Duckhorn Portfolio, PayPal, and eBay.- Revamped Finance team and processes to reduce costs by 40% while creating greater visibility into key business metrics.
