Marketing professional turned product strategy specialist. Expertise ranging from product management and development, branding and persona research, SEO and content strategy, martech and reporting, email, automation, and so much more. Currently leading marketing initiatives, while juggling a software startup and live music act Bonnie Lola. -Full marketing strategy ideation, creation and implementation, content and funnel mapping-Business intelligence ecosystem strategy and setup, sales attribution reporting and customer journey mapping-Email and marketing automation for ongoing re-engagement of leads; Hubspot certified, Inbound certified-Promotional campaign management across video, search, display and social-SEO and website optimization, from technical architecture to content creation and audience engagement-Data manipulation and analysis across a multitude of systems (CRM, ecommerce, digital media, social media, web tracking, email, shipping and fulfillment, etc)-Tracking and analytics proficient across Google Analytics, Domo, Hubspot, Brightedge, Adobe Analytics, SQL-Product management to fulfill marketing, business development and backend functions; SaaS, mobile applications, websites and web apps, API connections, data manipulation, systems integrations, etc. Shapeup framework for pitch creation, development cycle and feedback collection for iterative improvement.-UX / UI design and optimization-Audience analysis and brand research