• Developed and executed marketing strategy and creative direction.• Collaborated with other departments to develop a marketing strategy.• Establish and manage marketing and development budget.• Provide updates and strategic approach to the Board of Directors.• Oversee all online content and web experience.• Analyse and report performance metrics.• Manage CRM applications.• Increased website traffic by 40% from 2020 to 2021.• Develop and coordinate fundraising events.• Develop and oversee Capital campaigns.• Lead and implemented career development plan for direct reports.• Search Engine Optimization (SEO) strategies.• Search Engine Marketing (SEM).• Produce all video production spots as well as radio ads.• Manage public relations.• Manage donor relations and cultivation.

• Design and develop social media campaigns for admissions and events• Increased social media engagement by 25%.• Develop and execute digital marketing campaigns for conferences forundergraduate studies and graduate programs.• Design print layouts for publications.• Design and develop marketing campaigns.• Oversaw and managed the marketing budget.• Reviewed all creative assets before release.• Report on all marketing metrics.• Website SEM and SEO optimization.• Design and develop PPC campaigns.• Managed external creative agencies.

• Led and developed a high-performance team of graphic designers,cinematographers, project managers, copywriters,and social media coordinators.• Oversaw external public relations contractors.• Develop and design the Dezerlandpark.com website.• Provide creative direction for all direct mail andprint materials throughout various departments.• Designed and developed new brand standards.• Logo design and brand management.• New email marketing strategies that increased open rates from 4% to 12%• Provide analytics to support new marketing strategiesand trends in the industry.• Develop strategic marketing plans that include objectives,goals, and innovation.• Work closely with all external partners, printers,and vendors to support various departments.• Increased summer camp attendance by 45% from 2018 through 2019.• Manage all SEO/SEM marketing and optimization.• Increased Facebook and Instagram engagement by 20%.• A/B testing digital marketing assets.• CRM Management.

• Developed strategic association-wide marketing and developmentplans that drove innovation and resulted in over $10M in capital fundraising.• Created and designed video promotions and ads.• Oversaw and coordinated social media campaigns.• Increased SEO ranking in programs from 12 to 2• Increased website leads from 50 per month to over 600+during major campaigns.• Led and developed a high-performing team of graphic artists,web developers, and project managers in digital and print-related materials.• Successfully designed and developed 4 YMCA of South Florida websites,including blogs.• Coordinated major donor relations events that resulted inover $500K in donor funding annually.• Managed a marketing budget of $1.2M annually.• A/B testing digital channels and direct mail.• CRM Management.

• Developed and coordinated digital marketing efforts resulting inover $5 million in donations.• Created motion graphics and storyboards for ministrywide marketing campaigns.• Client liaison and project manager for external graphic designers.• Developed new processes and design standardsfor digital fundraising.• Oversaw and coordinated social media strategy and content thatresulted in a 75% increase in donor funding.• Coordinated all web development with IT and SCRUM masters.• Managed external creative agencies.* Project managed all creative design assets.• A/B testing digital channels and direct mail.• CRM Management.