Head Of Product Marketing
CurrentGlobal product marketing leadership for Shift's P&C products across Fraud & Risk, Policy, and Claims.
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@shift-technology.com
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3 phones found area 646, 800, and 888
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Grady Behrens is listed as Product Marketing Leader at Shift Technology, a company with 292 employees, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at shift-technology.com, phone signal with area code 646, 800, 888, and a matched LinkedIn profile for Grady Behrens.
Grady Behrens previously worked as Head of Product Marketing at Shift Technology and Director of Product Marketing at Shift Technology. Grady Behrens holds Master Of Business Administration (M.B.A.), Strategy, Marketing Management from Northwestern University - Kellogg School Of Management.
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Grady Behrens is a Product Marketing Leader at Shift Technology. He possess expertise in cross functional team leadership, strategy, marketing, marketing strategy, product strategy and 10 more skills. Colleagues describe him as "Grady is an fantastic product leader, who has the right mix of humility, grace, tenacity and intellect. He finds his customers and listens to their needs, and then take those needs to prioritize the most important ones for his product success. He is constantly revisiting design, build, and launch stages with his development teams with the customer in mind to ensure the outputs meet their needs. He also is very creative in his marketing strategies for his product and has a good pulse on what mediums, channels and messages are required to be successful with B2B enterprise offerings. I had the pleasure of having Grady join my team in 2016 and was one of the best hires I've made. His constant 'can do' positive attitude, willingness to listen, learn and serve internal and external customer needs set him up for success and someone people want to work with. He also has a unique ability to apply and integrate his academic knowledge with true business applications, which enabled meaningful results for clients and bottomline of the company. " and "Knowledgeable, Personable, Engaging! Just a few words to describe Grady. I reached out to Claritas seeking a knowledgeable speaker to present to my Lake Erie College, Advertising and PR class. I had used Claritas as a client several times in my career and loved using the PRIZM product for all of them. I felt it was vitally important for the next generation of marketers to have a solid foundation and understanding of market segmentation strategies, hence an invitation to Grady to present and share his expertise with my students. We did a GoTo Meeting with our students in a large auditorium. While we would have loved to have gotten Grady to visit Cleveland in person, it wasn’t feasible, however that didn’t stop us! He put together a really thorough and engaging presentation with interesting and educational audio visuals, case studies and we used Poll Everywhere to garner input from the students. It was a wonderful program and my students can’t stop talking about what they’ve learned and how they will apply the teachings in their careers. Thank you Grady - I whole heartedly recommend him for any presentation or collaboration! He will follow through and exceed your expectations. "
Listed skills include Cross Functional Team Leadership, Strategy, Marketing, Marketing Strategy, and 11 others.
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Boston, Massachusetts, United States
Global product marketing leadership for Shift's P&C products across Fraud & Risk, Policy, and Claims.
Global product marketing leadership for Shift's P&C fraud and risk detection products.Responsibilities include:- Focused Growth Strategies: Coach marketers and colleagues in strategic positioning, messaging, marketing, and sales assets that accelerate Shift's pipeline and lead to scalable growth.- Collaboration Groundwork: Building connections across.
New York, New York
Lead delivery of customer strategy projects for Life Science and Med Tech marketing teams.Reponsibilities included:- Collaborating and coaching: Managing project execution of analytics team, coaching associates in strategic insight development and storytelling, improving cross-functional workflow, and documenting product improvement opportunities.
Greater New York City Area
Identify product innovation opportunities, vet their value to the business, and then bring new products to life. Responsibilities included:- Launching Small Business Segmentation and Targeting: Marketers focused on SMBs were (and are often still) underserved in marketing tech, so I built and launched a capability to provide data driven segmentation and.
Claritas
Directed development of new products based on segmentation and consumer insight algorithms, responsible for exploration, ideation, proof of concepts, and client testing. Responsibilities included:- Giving vision to new opportunities inside of Nielsen- Actively gathering qualitative and quantitative client input- Identifying and vetting market.
Greater Chicago Area
Product Marketing Manager for $1B+ product lines at International Truck.Responsibilities included:- Convert voice of customer research into actionable product and marketing strategy- Collaborate with engineering, sales, and marketing to shape the position of key product lines- Develop content and messaging to match product position and customer segments.
Greater Chicago Area
Team leader and Product Managerfor $300MM commercial vehicle components portfolio Responsibilities included: - Lead team in growth strategy development and execution to reach revenue and margin goals- Drive execution of strategies across marketing, sales, engineering, and procurement- Act as business SME for portfolio and their role in the commercial.
Greater Chicago Area
Subject matter expert and strategy consultant for assigned customer segments.Responsibilities include:- Build understanding of target segments through ethnography, market research, and trade association engagement- Develop strategy for sales growth based on segment customer values and business opportunities- Work collaboratively with product, sales.
Greater Chicago Area
Execute on tactical aspects of product management while developing base of product and market knowledgeResponsibilities include:- Deliver sales analysis and insights- Gather market insight on product category - Daily interaction with sales field- Coordination with marketing to develop relevant sales collateralProjects include:Researching market position.
Warrenville, Denver, Houston, Austin, San Antonio
Rotational development program intended to provide a broad view of Navistar's maintenance parts business unit. Rotations included projects in marketing, distribution, product management, and sales, as well as a 3 month assignment with embedded at a franchise dealer, and a 6 month assignment as regional sales representative for a Top 5 Navistar dealer group.
Other employees you can reach at shift-technology.com. View company contacts for 292 employees →
Salman Ji
Colleague at Shift Technology
New York, New York, United States, United States
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Leonard Lum
Colleague at Shift Technology
San Marino, California, United States, United States
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JA
Joya Al-Daccache
Colleague at Shift Technology
Paris, Île-de-France, France, France
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Meriem 🍀 Hadj Said
Colleague at Shift Technology
Nice, Provence-Alpes-Côte d'Azur, France, France
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Mario Faddoul, Mba, Pmp®, Psm I
Colleague at Shift Technology
Paris, Île-de-France, France, France
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AH
Alexandre Hocquel
Colleague at Shift Technology
Greater Paris Metropolitan Region, France
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Bryce Whitney
Colleague at Shift Technology
Greater Boston, United States
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Ted Munn
Colleague at Shift Technology
Toronto, Ontario, Canada, Canada
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Paul Hainsselin
Colleague at Shift Technology
Singapore, Singapore
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MP
Maxime Paul
Colleague at Shift Technology
Paris, Île-de-France, France, France
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Activities and Societies: Final paper published in Association of National Advertiser's Knowledge Center
This OD certification program provided a solid foundation on systematically leading and facilitating organizational development. Rather.
Activities and Societies: Illini Speech and Debate Team - 2nd place in Parliamentary Debate, Illinois State Championships, 2006
Quick answers generated from the profile data available on this page.
Grady Behrens works for Shift Technology.
Grady Behrens is listed as Product Marketing Leader at Shift Technology.
AeroLeads has found 1 work email signal at @shift-technology.com for Grady Behrens at Shift Technology.
AeroLeads has found 3 phone signal(s) with area code 646, 800, 888 for Grady Behrens at Shift Technology.
Grady Behrens is based in New York City Metropolitan Area, United States, United States while working with Shift Technology.
Grady Behrens has worked for Shift Technology, Veeva Systems, Claritas, Nielsen, and Navistar Inc.
Grady Behrens's colleagues at Shift Technology include Salman Ji, Leonard Lum, Joya Al-Daccache, Meriem 🍀 Hadj Said, and Mario Faddoul, Mba, Pmp®, Psm I.
You can use AeroLeads to view verified contact signals for Grady Behrens at Shift Technology, including work email, phone, and LinkedIn data when available.
Grady Behrens holds Master Of Business Administration (M.B.A.), Strategy, Marketing Management from Northwestern University - Kellogg School Of Management.
Grady Behrens is listed with skills including Cross Functional Team Leadership, Strategy, Marketing, Marketing Strategy, Product Strategy, Market Research, Data Driven Marketing, and Strategic Planning.
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