Grady Behrens Email & Phone Number

Boston, Massachusetts, United States

Global product marketing leadership for Shift's P&C products across Fraud & Risk, Policy, and Claims.

Global product marketing leadership for Shift's P&C fraud and risk detection products.Responsibilities include:- Focused Growth Strategies: Coach marketers and colleagues in strategic positioning, messaging, marketing, and sales assets that accelerate Shift's pipeline and lead to scalable growth.- Collaboration Groundwork: Building connections across Shift's disciplines for collaborative product marketing relationships and shared success.- Maturing Product Marketing for Shift: Shaping product marketing's role and benefit to match Shift's long term goals for success

New York, New York

Lead delivery of customer strategy projects for Life Science and Med Tech marketing teams.Reponsibilities included:- Collaborating and coaching: Managing project execution of analytics team, coaching associates in strategic insight development and storytelling, improving cross-functional workflow, and documenting product improvement opportunities- Developing client customer strategy: Lead client engagements, including analysis framing, timeline management, results interpretation, results storytelling, and key client point of contact for duration of engagement.- Customer Strategy Expertise: Acting as a subject matter expert to clients for customer selection and targeting plans.

Greater New York City Area

Identify product innovation opportunities, vet their value to the business, and then bring new products to life. Responsibilities included:- Launching Small Business Segmentation and Targeting: Marketers focused on SMBs were (and are often still) underserved in marketing tech, so I built and launched a capability to provide data driven segmentation and digital audiences, and syndicated audiences across insurance, telecom, and other industries.Multicultural Marketing Integration: In January 2018, Claritas acquired Geoscape, the market leaders for growing with multicultural American customers. I was responsible for integrating product to create an even better, combined way to find our clients' best customers. This included new derivative packages of Geoscape's data, and integration into the Claritas business process.

Claritas

Directed development of new products based on segmentation and consumer insight algorithms, responsible for exploration, ideation, proof of concepts, and client testing. Responsibilities included:- Giving vision to new opportunities inside of Nielsen- Actively gathering qualitative and quantitative client input- Identifying and vetting market opportunities- Collaborating with client, technical, marketing, and procurement teams to determine scope- Pitching business to internal stakeholders for funding and execution- Improving speed to market with project management teams through iterative/agile methods

Greater Chicago Area

Product Marketing Manager for $1B+ product lines at International Truck.Responsibilities included:- Convert voice of customer research into actionable product and marketing strategy- Collaborate with engineering, sales, and marketing to shape the position of key product lines- Develop content and messaging to match product position and customer segments- Lead segmentation, targeting, and positioning for assigned products- Work with agency partners to deliver superior marketing experience - Evolve marketing tactics to address changing technology and franchise dealer needs

Greater Chicago Area

Team leader and Product Managerfor $300MM commercial vehicle components portfolio Responsibilities included: - Lead team in growth strategy development and execution to reach revenue and margin goals- Drive execution of strategies across marketing, sales, engineering, and procurement- Act as business SME for portfolio and their role in the commercial vehicle aftermarket- Understand customer base and buyer expectations- Understand lifecycle of products and shifting patterns of customer needs- Execute on product portfolio strategies that provide customers and Navistar the highest value

Greater Chicago Area

Subject matter expert and strategy consultant for assigned customer segments.Responsibilities include:- Build understanding of target segments through ethnography, market research, and trade association engagement- Develop strategy for sales growth based on segment customer values and business opportunities- Work collaboratively with product, sales, marketing, and procurement to execute growth strategies

Greater Chicago Area

Execute on tactical aspects of product management while developing base of product and market knowledgeResponsibilities include:- Deliver sales analysis and insights- Gather market insight on product category - Daily interaction with sales field- Coordination with marketing to develop relevant sales collateralProjects include:Researching market position, developing competitive comparison, diversifying product lines, creating sustainable processes for product managers, developing lifecycle analysis of product lines, steering marketing material development, and tracking sales programs.

Warrenville, Denver, Houston, Austin, San Antonio

Rotational development program intended to provide a broad view of Navistar's maintenance parts business unit. Rotations included projects in marketing, distribution, product management, and sales, as well as a 3 month assignment with embedded at a franchise dealer, and a 6 month assignment as regional sales representative for a Top 5 Navistar dealer group.

Master Of Business Administration (M.B.A.), Strategy, Marketing Management

Activities and Societies: Final paper published in Association of National Advertiser's Knowledge Center

Certification, Organizational Development

This OD certification program provided a solid foundation on systematically leading and facilitating organizational development. Rather.

Ba, Communication; Anthropology

Activities and Societies: Illini Speech and Debate Team - 2nd place in Parliamentary Debate, Illinois State Championships, 2006