GENIUS LOCI:- - - - - - - - - - - Defining agile brand strategy, delivered by robust and relevant design solutions, we partner with businesses to drive performance and long-term customer engagement for experiential brands and environments, such as theme parks, hotels, mixed-use destinations, food & beverage and retail.Our approach to design fosters bottom-line, radical, financial advancement and drives cultural and behavioural change within organisations supported by the foundation of relevance and authenticity to the target audience.www.geniusloci-uae.com- - - - - - - - - - - GLSW:- - - - - - - - - - - A wholly owned subsidiary of Genius Loci, GLSW is the group’s preeminent wayfinding strategy and signage design consultancy. Through cross-discipline collaboration, consumer insight and evaluation technics, GLSW develops detailed and comprehensively considered wayfinding strategies for complex environments, resulting in seamless and informative customer journeys for a multitude of destination typologies. Via the design of bespoke signage, we resolve navigation, environmental and design challenges that relate to the movement of all users of public spaces.www.gl-sw.com

Responsible for global growth of the signage and wayfinding division of Genius Loci.GLSW is a specialized Wayfinding Strategy & Signage Design firm headquartered in Dubai UAE, with offices in Africa and operating worldwide.GLSW > LEADING THE WAY

Joined Enterprise IG (Johannesburg/Africa) mid-2002 as Senior Graphic Designer. Offered the position to start the Middle Eastern branch of this global brand agency 3 months after joining. Moved to Dubai UAE in early 2003 to start the regional office.Worked extensively on large scale mixed use developments, hotels, resorts and corporate brands throughout the GCC and Asia within the sectors of brand strategy, graphic design, signage/wayfinding strategy & design, new business development and client management.Clients included: Emaar, Dubailand, Emirates Sunland, Masterfoods, Mirage Leisure & Development, TDIC, Al Rostamani, Jumeirah, Shangri-la and Turner amongst others.Projects included: Madinat Jumeirah, Royal Mirage, Park Hyatt Dubai Creek, Shangri-la Barr al Jissah Resort & Spa, Tamani Hotels, Dubailand, Mohali Hills, Palm Springs, Dubai Marina, Arabian Ranches, Dubai Festival City, Galaxy Chocolates, Arien Tobacco Company, amongst others.

Joined TJDR Johannesburg early 2000 as a graphic designer. Was appointed head of the design department a year later. Worked on various ATL and BTL design and communication projects for FMCG, sports apparel, luxury goods and leisure destinations.Won international awards for work produced while at TJDR.Client's included: Nike, Nedbank, Tanzanite, Caesar's Casino, amongst others.