As a seasoned digital marketing expert specializing in the tree service industry, I help tree care companies thrive by delivering tailored SEO strategies, effective Google Ads management, and high-performing websites.With a deep understanding of arborist services and a commitment to driving measurable results, I empower tree service businesses to attract qualified leads and grow their customer base.Through my agency, Tree Care SEO Services, I provide innovative solutions that combine industry expertise with cutting-edge digital marketing techniques.

Delivering core banking to clients using the latest technologies (Java, Spring and Spring Boot, Angular, JavaScript, Node.JS (Koa/Express/Next.JS/MongoDB/Mongoose, etc), Tomcat, Postgres, Linux). Working in an environment where accuracy of development, importance of a solid development process and a keen eye for extremely high development quality are key.· Reactive web applications written using latest technologies. Delivering core banking using Java, Spring and Spring Boot on Tomcat and Linux with Angular (TypeScript, JavaScript) front end applications.· RESTful API development, GraphQL, SOAP and TCP/IP level protocols to ATM machines.· Leveraging Postgres with heavy use of complex SQL queries under MyBatis persistence layer for core banking and delivery of financial reports. Hibernate makes an appearance.· Maintenance and enhancements of legacy functionality with migration to Angular when required (Velocity, JavaScript, Ajax). Legacy is our future so being able to work with it is a high-value skill!· Working heavily with Business Analyst and Quality Assurance teams to provide the best features possible for clients.

· Delivered automation platform allowing distribution and execution of workflow tasks to software agents at customer sites (Java, Python and Django, Apache Airflow, RabbitMQ, Celery, MySQL).· Delivered data warehouse implementation to customers (Caravan Club, Eurotunnel), enabling them to perform analytics, real-time product pricing comparisons and reporting (Java, Tomcat, SQL Server, Jasper Reports).· Implemented mission critical ETL automations migrating gigabytes of product data for TUI Group (Java, PHP, Hibernate, MySQL, SQL Server).

· Delivered scalable ETL platform consuming 1000s of debt records each day for Equifax and Transunion. Delivered 100% reliable system in line with government regulation (C#, .NET, SQL Server).

· Delivered scalable cloud-based IoT platform capable of managing 1000s of Zigbee-driven IoT devices that cut fluorescent light energy consumption by 40% (Java, Tomcat, Struts 2, HTML5/CSS3, Javascript, Hibernate, MySQL, C++).· Delivered scalable cloud-based platform enabling proximity marketing to hundreds of thousands of cell phone app subscribers (Java, JBoss, Struts 2, HTML5/CSS3, MySQL, iOS, Android).·Updated and rewrote electronic funds transfer and automatic clearing house payment system for customer handling 1000s online transactions per day (Java, Tomcat, Spring, HTML5/CSS3, Javascript, JDBC, DB2).

· Delivered SOA applications for financial teams to automate day-to-day accounting activities, forecasting, data analytics and reporting (Java, C#, Tomcat, SQL Server).

· Led team to deliver internet protocol management appliance, the first ever web-based appliance enabling customers to manage IPv4 and IPv8 space as well as DNS and DHCP through multiple remote agents (Java, Tomcat, Tapestry, Hibernate, Postgres).· Delivered core product enhancements, mission critical features such as high availability and failover, real-time metric collection and reporting, system updates (Java, C, SNMP).

Nexagent Ltd (Jan 2002 – May 2003), Reading, UK. Senior Java Developer.Magic 4 Ltd (April 2000 – Jan 2002), Manchester, UK. Java Developer.9a Ltd (Jan 1997 – Apr 2000), Manchester, UK. Java Developer.Techno Mind HK Ltd (Oct 1993 – Mar 1997). Hong Kong. Embedded Software Developer.