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Graeme Longmuir is listed as Leading executive and strategist at Australia's fastest growing premium beach gear company - Boatshed7 -The Original Beach Co. at Boatshed7, based in Rye, Victoria, Australia. AeroLeads shows a matched LinkedIn profile for Graeme Longmuir.
Graeme Longmuir previously worked as Executive Director at Boatshed7 and Chief Executive Officer at The Barossa Co-Op. Graeme Longmuir holds Bachelor Degree from Monash University.
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FUNCTIONAL EXPERIENCE SUMMARY GovernanceOver ten years of Board and Sub-Committee member experience in several regional development organisations. CEOOver ten years of CEO experience, including leading Australia's largest regional community cooperative, The Coop; at the time, had 350 employees, eighteen thousand members, a $100 million turnover and ten separate business units.Strategic Growth & Transformational LeaderMy role as CEO was to be the voice and face of the organisation. Very public and very much a PR and influencing position. I have successfully advocated up and down the organisation for the financial case for change in several retail organisations and implemented plans to turn around many businesses. I have grown local networks, developed concept groups, initiated community consultation programs, and negotiated large and small commercial partnership outcomes with broad stakeholder input. Multiple stakeholder/ Membership Engagement experience. I have over 20 years of experience in senior cross-functional roles in leading national organisations. Each with a considerable size, many stakeholders, many team members, and diverse business sub-cultures. I believe in collaborative engagement and bringing everyone together for all the challenges ahead. Digital Online RetailingFounder and CEO of Australia's largest and most successful premium beach gear online retailer, Boatshed7. Please look online for the 'look and feel' we've created in this market.Head of Marketing and BrandsHeaded a national marketing team with a $1Million weekly budget, using all forms of media. Developed premium private label strategies and generic brands from scratch through implementation at Bunnings, Kmart and Mitre 10.Head of OperationsI have led the day-to-day operations for ten separate business units. My practical, hands-on experience has helped me build many alliances from scratch. My leadership style focuses on personal optimism, encouragement, and making a difference when it counts. I give my team the autonomy and freedom to achieve their agreed objectives, and I am always generous and appreciative of a job well done.SOFTER SKILLS : Positive attitude, Good communication, Persuasive Negotiation, Relationship builder, EmpathyTeamwork focus, Conflict avoidance, Positive work ethicEmotional Intelligence, Time Management
Listed skills include Business Strategy, Retail, Change Management, Strategic Planning, and 34 others.
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Mornington Peninsula
Australia's leading specialist in luxury beachgear - Biggest Range, On-trend beachgear. With over fifty vendors worldwide and 350+ individual premium beach products, Boatshed7 provides the best alternative to what you'd typically have to buy from a department store or local hardware store.
Barossa, South Australia
Lead the team driving the most prosperous retail Co-operative in Australia."Throughout my career as a Chief Executive Officer in The Co-op Heart of the Barossa, I developed and implemented business transformation strategies to revitalise the focus on customers. I established strategic alliances with UniSA, Business Council of Cooperative and Mutuals, Statewide Super and Health Partners. It is worth noting that I improved commercial sustainability of the organisation by developing and implementing strategic planning for the next years.☛ I orchestrated and implemented restructuring initiatives to build the competitive edge and thrive in a tough retail market place, which resulted in transforming negative sales trends to a positive sales growth of 5 %.☛ I successfully enhanced profits by 20 % on YoY basis through identification of business opportunities, new market penetration, potential client acquisition, and capturing significant market share.☛ I enhanced membership by 30 % through offering new and innovative solutions to the members and cross-selling products and services.☛ I raised external funding of $35 million for a new and state-of-the-art regional shopping centre.☛ I initiated Co-op Safe cultural change programme to comply with New Work Health and Safety (WHS) requirements."
Melbourne, Australia
Transformed the co-operative into a dynamic, thriving, franchise business.It is worth noting that I established a new franchise system from scratch, while negotiating and securing new shareholder and franchise agreements, and obtaining new accreditation for the franchise system.☛ I restructured business operations, removed redundancies in processes, and controlled significant operational costs, which resulted in increase in EBIT by an average of 50 %.☛ I improved store networks by 50 % and managed the whole process of recruitment for a new franchise by conducting interviews, arranging proficiency tests, and shortlisting best-fit talents.☛ I designed and grew private brands import programme by 40 % with over 1,200 SKU’s and a new brand hierarchy.☛ I triggered group turnover by $27 million in 18 months and accomplished LFL growth by more than 25 %."
Melbourne, Australia
Reengineered a dying co-operative into a dynamic, prosperous business. Evolved the culture into a driven, customer focus enterprise. I supported key management in introducing a number of brands to the new markets by providing strategic plans and formulating category proposal.It is worth noting that I established, managed, and regularly reviewed the inventory systems to ensure the availability of optimum stock levels.The following are highlights of the value I brought to FoodWorks:☛ I introduced category management principles to the buying team☛ I achieved strong brand presence in a competitive environment by maximising profits and optimising retail price.
Melbourne, Australia
Working closely with a diverse range of stakeholders I was able to establish a more professional platform for the co-operative to compete effectively in an ever changing market place.
Lead the team to capitalize on the synergy benefits from the acquisition of the number two player in the market. This hostile acquisition was the biggest retail play in the country at that time.
Melbourne, Australia
Transformed the private label program and streamlined the Kmart annual marketing program.
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Graeme Longmuir works for Boatshed7.
Graeme Longmuir is listed as Leading executive and strategist at Australia's fastest growing premium beach gear company - Boatshed7 -The Original Beach Co. at Boatshed7.
Graeme Longmuir is based in Rye, Victoria, Australia while working with Boatshed7.
Graeme Longmuir has worked for Boatshed7, The Barossa Co-Op, Total Tools, Foodworks Supermarkets, and Mitre 10 Australia Pty Ltd.
You can use AeroLeads to view verified contact signals for Graeme Longmuir at Boatshed7, including work email, phone, and LinkedIn data when available.
Graeme Longmuir holds Bachelor Degree from Monash University.
Graeme Longmuir is listed with skills including Business Strategy, Retail, Change Management, Strategic Planning, New Business Development, Team Leadership, Forecasting, and Sales Management.
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