Graeme Marley

Graeme Marley Email and Phone Number

US Head of Retail Operations @ BrewDog
Chicago, IL, US
Graeme Marley's Location
Columbus, Ohio, United States, United States
About Graeme Marley

Experienced Regional Director with background in UK and Europe. Opened and operated venues nationally including flagship 2 floor rooftop venue on the Las Vegas strip, 12,000sq ft Atlanta venue, 10,000sq ft Cleveland venue and Time Magazine ‘100 Greatest Places 2019’ DogHouse Hotel.Led Ohio cannabis dispensaries through medical to recreational transition, including first recreational transaction in state history. Holding Ohio’s highest chain market share and highest performing individual dispensary by revenue.Led London, Paris, Brussels and Rotterdam bars out of Covid lockdown in 2020, created 'Covid Playbook' to restart full UK business under new government guidelines. I have a BA in Graphic Design and a passion for creating unique and memorable customer experiences.

Graeme Marley's Current Company Details
BrewDog

Brewdog

View
US Head of Retail Operations
Chicago, IL, US
Website:
brewdog.com
Employees:
1315
Graeme Marley Work Experience Details
  • Brewdog
    Us Head Of Retail Operations
    Brewdog
    Chicago, Il, Us
  • Cresco Labs
    Regional Director, Retail - Oh, Ny & Ma
    Cresco Labs Jul 2024 - Present
    Chicago, Illinois, Us
    Positive and collaborative multi-state leadership within cannabis. Overseeing cannabis dispensaries in Ohio, New York and Massachusetts. Responsible for Forecasting & Planning:Regional AOP; quarterly budget; LE approval; elimination plans & product-level unconstrained demand determinations; promotional calendar. Giving validation of on-the-ground store-specific insights.Responsible for People Strategy:Culture; leadership development; employee relations; talent acquisition; employee retention; DOR strategy; selling strategy; training strategy; regional headcount plan; payroll adherence. Further, partnering on execution:Union strategy; regulatory interpretation and strategy; operational standardization strategy; IT standardization / improvement strategy; visual merchandising strategy; marketing strategy; SPS strategy & operational readiness; new store openings, remodels, and rebranding strategy.
  • Cresco Labs
    Regional Director, Retail - Oh & Ma
    Cresco Labs Mar 2024 - Jul 2024
    Chicago, Illinois, Us
    Driving teams and collaborating with high profile leaders within the cannabis community.
  • Brewdog
    Us Head Of Retail Operations
    Brewdog Jul 2021 - Jan 2024
    Aberdeenshire, Gb
    Operating in Las Vegas, Atlanta and Ohio.Proven leadership with 15 direct reports and over 450 employees across 5 states.Goal orientated, with a relentless drive to win, to move the needle and excel in hospitality.Ownership of new operations from build, comprising all areas of the business from recruitment to marketing activation strategy. Led and collaborated in the opening of bars in New Albany, Cleveland, Atlanta and a 30,000 sq. ft 2 floor rooftop restaurant on the Las Vegas Strip. Operated existing venues in Canal Winchester, Franklinton, Short North, Cincinnati, including a 12,000 sq. ft tap room and 32 room hotel.Setting the tone, leading the culture throughout the US Retail division.Strategizing and executing operational principals.Building guest experiences to ensure retention and return.Providing teams with the required tools to succeed.Problem solving through innovation, system integration and fresh ideas.Bridging the gap between the US and UK businesses to ensure parallel momentum.Conceptualization and implementation of brand touch points.Creating sales opportunities that drive wider brand awareness.Ownership and analytical focus on P&L’s with direct oversight on all controllable costs.Development of marketing strategy from concept, execution to analysis.Maintaining continual awareness of industry trends.Collaboration in developing annual business strategies, ensuring alignment with short and long-term objectives.
  • Brewdog
    London - Regional Operations Manager
    Brewdog Jan 2019 - Jul 2021
    Aberdeenshire, Gb
    Operational oversight of key London venues pre-Covid, expanding through all London venues for the reopening phase and beyond.Voted 2019 Global Operations Manager of the Year by GM’s and leadership team.Opened UK's first ever alcohol-free bar at BrewDog AF Old Street in January 2020.Led Clerkenwell bar refurbishment in February 2020 before collaborating on closure of all London bars within days completion, as first lockdown was announced and implemented within hours.During final lockdown, repurposed our flagship venue to save otherwise dead stock by creating canning facility. This allowed us to sell kegged stock, in bulk to consumers at home. 60 different keg lines, 30,000 cans in 10 days.Whilst UK was in lockdown, European countries began to remove restrictions. During this period, travelled to Rotterdam to manage franchise relationship to open their first location, a 500sqm open plan brewpub housing a 5HL brewhouse, 10 fermenters and 10 serving tanks.After this project was completed, travelled to Brussels and Paris to reopen both managed locations safely and successfully.Created the 'Covid Playbook' https://d1fnkk8n0t8a0e.cloudfront.net/docs/BARS+COVID-19+PLAYBOOK.pdf document to ensure all crew knew how to restart the UK businesses under new guidelines. Once completed, briefed to all UK managers pre reopening timeline.Managed all London bars and bars in surrounding cities during post lockdown period, ensuring all venues remained safe, staffed with a focus on guest experience.
  • Brewdog
    North & Central England - Regional Operations Manager
    Brewdog Jan 2017 - Jan 2019
    Aberdeenshire, Gb
    Through April and June 2018, included European bar operations, including Brussels bar refurbishment, recruitment and events in Barcelona, and standard updates in Oslo and Berlin.Led bar operations at Metro Mayhem beer festival event in the former London Olympic ‘Copper Box’ venue in November 2018.Led opening of Perth bar, aided opening recruitment in Milton Keynes. Led refurbishment in Manchester, aided in refurbishments in Bristol and Aberdeen.Voted 2018 Q3 Retail MVP by Retail Operations Team
  • Brewdog
    North Of England - Area Manager
    Brewdog Jun 2016 - Jan 2017
    Aberdeenshire, Gb
    Moved to a multisite role covering 6 venues across the North of England.This included operationally leading new opening in YorkImplimented Trail paperless processing and compliance https://trailapp.com
  • Brewdog
    Liverpool Bar - General Manager
    Brewdog Jun 2015 - Jun 2016
    Aberdeenshire, Gb
    Voted GM of the Year 2016
  • Loungers Plc
    General Manager: Milo Lounge
    Loungers Plc Jan 2015 - Jun 2015
    Bristol, England, Gb
    I joined Loungers when the company had 30 restaurants. It was, as is now, a fast paced inclusive culture that transformed my thinking within hospitality.Loungers is a substantial and growing operator in the UK hospitality sector. As of December 2023, Loungers operates 247 sites in England and Wales across three distinct but complementary brands, Lounge, Cosy Club and Brightside. The Group is now the only growing all-day operator of scale in the UK and has consistently outperformed the wider UK hospitality sector over the past three years.The sites are characterised by informal, unique interiors with an emphasis on a warm, comfortable atmosphere, often described as a ‘home-from-home’.Every Lounge offers all-day dining, with the same menu served from 9am and 10pm every day. Sales are well diversified across all day parts. In addition to helping to drive repeat custom and maximise the trading efficiency of the sites, the all-day offering involves managing operational complexity, particularly in the kitchens.
  • Loungers Plc
    General Manager: Haro Lounge
    Loungers Plc Jun 2014 - Jan 2015
    Bristol, England, Gb
  • Stonegate Pub Company Limited
    General Manager: Hope & Anchor
    Stonegate Pub Company Limited Jun 2013 - Jun 2014
    Shirley, England, Gb
    Through my time with the company, Stonegate grew from 333 venues to becoming the largest pub company in the UK, operating around 4,800 managed, leased and tenanted pubs.
  • Stonegate Pub Company Limited
    General Manager: William Gladstone
    Stonegate Pub Company Limited Mar 2008 - Jun 2013
    Shirley, England, Gb

Graeme Marley Skills

Operations Management Team Development Business Operations People Management Training And Development

Graeme Marley Education Details

  • University Of South Wales
    University Of South Wales
    Graphic Design

Frequently Asked Questions about Graeme Marley

What company does Graeme Marley work for?

Graeme Marley works for Brewdog

What is Graeme Marley's role at the current company?

Graeme Marley's current role is US Head of Retail Operations.

What schools did Graeme Marley attend?

Graeme Marley attended University Of South Wales.

What skills is Graeme Marley known for?

Graeme Marley has skills like Operations Management, Team Development, Business Operations, People Management, Training And Development.

Who are Graeme Marley's colleagues?

Graeme Marley's colleagues are Maíra Rodrigues, Rakesh Singh Thathola, Craig Moncur, John Mac Namara, Edwin Cabrera, Mya Jones, Amey Kondkar.

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