Graeme Morrison Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Providing professional advice and service on windows and doors for the Custom Home Builder, Architects, Designers and Homeowners.

Toronto

Design and renovation consultancy…assist clients with various renovation projects including budgeting, design planning, permitting, contracting and project management.Worked on several condominium and single family re-modelling projects in Toronto and Collingwood.Delivered projects on time and budget despite challenges in labour and sourcing due to pandemic.

Toronto

Drove explosive growth of E-bikes, Electric Scooters and Sur-Ron Electric Motorcycles during pandemic ( rev + 350% YOY )Managed national dealer network of 26 retailers and added 10 new partners ( + $1MM )Oversaw E-commerce growth - website design, product sourcing, order processing and freight logistics.Opened and managed new satellite retail location in downtown Toronto - hired and trained staff.Oversaw operation and staffing of showrooms, service departments and warehouse logistics.

Toronto, Canada Area

Developed and executed a B2B focused strategic plan to drive aggressive sales and market share growth in the Marble, Porcelain and LVT flooring industry.Increased sales overall by 18% YOY, driving $3MM in incremental revenue.Promoted after 9 months to have responsibility for Quebec and Atlantic Canada, in addition to Ontario.Developed and executed successful launch strategies for LVT and Schluter Systems GTA launch.+ $700,000 revenue in 9 months.Analyzed market to uncover new customers / channels, and introduced new pricing models and positioning.Excellent communication and negotiating skills secured 2 / 5 of Canada's largest home builders in the GTA.Led initiative into developing new sales channels amongst architects / designers and big box.Consistently exceeded sales quotas and KPI's.

Toronto, Canada Area

Managed sales and marketing for global leader in residential door systems.Increased sales by 100% with largest account resulting in $1MM incremental revenue increase.Landed new $700,000 client by selling our value proposition vs incumbent supplier.Spearheaded international business development push into US and UK markets via trade shows.Mentored and trained new employees. Developed new marketing programs...website, sales brochures, e-mail campaignLaunched new products to re-fresh stagnant product offering.

Toronto Ont

Principal of Design / Build firm specializing in purchasing and re-furbishing century homes in downtown Toronto.Developed modern, upscale homes for re-sale. First project sold pre-open house and was featured in CBC’s Working Mom’s drama series.Arranged first and second mortgages and construction financing.Used spatial awareness skills and design savvy to create functional, aspirational and happy living spaces.Championed city bureaucracy to have building permits approved in a timely fashion.Hired and led team of 8 dedicated tradespeople.Qualified and hired all sub-trades. (mechanical, plumbing, electrical, mill-work)Procurement of all systems and fixtures.Led all marketing initiatives - staging, social media, networking, open houses and print.Cost containment…wherever and whenever possible.

Toronto

Developed profitable client relationships for boutique sales promotion agency.Increased account spending from Gallo Wines by +18% and Bayer +9%.Major account wins include Nestle Foods (+ $600,000) and Canada Bread (+ $ 350,000)Led digital initiative to increase agency focus onto mobile, social media and on-line formats.Consistently exceeded sales quotas (ave +10%) resulting in annual bonus 4 years straight.

Toronto

Full P&L and strategic planning responsibility for $30MM frozen food portfolio.Led cross functional team to overhaul entire business unit - Revenue +33% /GP+28% over 18 mthsSignificantly outperformed financially all other business units on a consistent basis.Improved margins by rationalizing unprofitable sku's; reduced costs 14% by reformulating ingredients on frozen dinners.Reduce packaging costs by 22% and corrected short shipping bottle neck, with new equipment purchase.Re-negotiated major third party supply contracts across 5 product categories resulting in 17% savings.Expanded frozen dinner distribution to 5 new retail chains.Increased volume of seafood business 280% by expanding distribution to 6 U.S. based chains.

Hong Kong

Negotiated sole distribution rights from Loblaw for all Presidents Choice products in Asia.Identified best in class strategic retail partners and successfully sold concept to C-suite executives.Negotiated a $20 million first year committment from China's largest grocery retailer.Led task force in developing regional launch plan : product mix, pricing, freight and logistics, A&P.

Hong Kong

Developed TV advertising campaigns for 8 Asian countries for Pampers, Oil of Olay and Pantene.Expatriate leadership role required significant involvement into team building and training; process improvements; strategic creative development; media planning and commercial production.Won P&G distinction award for re-structuring media buying process; leading to 28% cost efficiencies.

Bba, Marketing

Education record