London Business School is one of the world’s elite business schools, consistently ranked in the global top 10 for its MBA, masters and executive education programmes and acclaimed as a centre for outstanding research.This role has responsibility for developing an integrated global marketing strategy across the key revenue generating departments - masters degree, executive education, alumni relations and fundraising. Global campaigns targeting B2B and B2C audiences are planned and delivered according to agreed budgets and KPIs. Departmental representative on the School's Management Committee.

Role was responsible for developing and delivering an integrated B2C marketing strategy in support of the School's 30 executive education open enrolment executive education courses and 9 masters degree programmes. Collaborated with senior management teams within the degree and executive education business to align the B2C marketing strategy with revenue and quality targets.Led the LBS marketing relationship with partners Columbia Business School and the University of Hong Kong. Maintained a positive and productive working relationship across three time-zones and business cultures to deliver a joint marketing strategy for two premium products.Managed a team of five direct reports with responsibilities across advertising, analytics and content. Played key role in the departmental re-structure. Led on the new organisational design; created job descriptions for 25 new roles; acted as HR liaison during consultation meetings; supported the Associate Dean in communicating the restructure communications and presentations.

Responsible for delivering an integrated marketing plan across the portfolio of 9 masters degree programmes. As one of three senior managers within the matrix structure of a newly formed department, played a leadership role in building cohesion and fostering team spirit following the centralisation of Marcomms at the School. Planned customer research project that led to an audience based customer segmentation model, and the foundations of the B2C marketing strategy. Led on the harmonisation of collaterals and processes following the Marcomms department centralisation. Delivering consistent branding across digital and off-line channels.

Responsible for developing and implementing marketing strategy for the MBA and Masters in Finance (MiF) Programmes. Controlled budget to drive the recruitment of 600+ students and revenue of £25m. Managed 9 staff across two teams, including 7 direct reports.Led a Client Services team who handled 57,000 contacts each year, ensuring a timely and professional response to 6,000 telephone calls and over 11,000 emailed enquiries.Identified and harmonised ‘best practice’ conversion processes following departmental merger. Collaborated with senior colleagues to develop the MBA & MiF global events strategy. Evaluated market trends and historic data to identify venues in line with School strategy.