Floater, Marketing Manager, Marketing Staff
Greater New York City Area
• Participated in Sotheby’s prestigious floater program, developing marketing campaigns and initiatives for the 318 million dollar art auction house targeting high net worth art collectors• Created and managed marketing budgets for 11 North and South American regional offices as well as 20+ art and rarity departments in New York, communicating budget updates to all offices and to executive management• Directed creative efforts to produce marketing tools including print ads, videos, and… Show more • Participated in Sotheby’s prestigious floater program, developing marketing campaigns and initiatives for the 318 million dollar art auction house targeting high net worth art collectors• Created and managed marketing budgets for 11 North and South American regional offices as well as 20+ art and rarity departments in New York, communicating budget updates to all offices and to executive management• Directed creative efforts to produce marketing tools including print ads, videos, and promotional materials in 40 international markets• Collaborated with the business intelligence department to identify high net worth clients and communicated with client managers to evaluate and tailor client-specific marketing efforts to maximize ROI• Worked closely with the Proposals Department in creating persuasive, competitive client proposals.• Designed, produced and executed 7 videos to promote upcoming auctions, broadcasting the videos worldwide viaoutlets such as YouTube, Sotheby's website and podcast channel on iTunes Show less