Graeme Symon Email & Phone Number

United Kingdom

London, Greater London, Gb

BetConnect Group is a subscription and UKGC regulated exchange platform. VC backed, we look to enhance and re-imagine the matched betting eco-system through OddsMonkey in the UK and ProfitDuel in the US. The BetConnect exchange enhances the user experience, we do however offer choice to customers through every exchange in the UK. This is an early stage company that went through a significant merger in September 2022. My responsibility is to lead and execute on the strategic vision of the hugely experienced Board using a powerful tool kit of data and customer acquisition. The BetConnect Group consists of BetConnect, OddsMonkey and ProfitDuel.

London, Greater London, Gb

To build on and work with the Founder and Shareholders (VC/Family Office) to accelerate the growth of the Bet Connect platform:- Co-led merger to create a gaming and subscription platform for the U.K. and US. - Full P&L responsibility - People Leadership- Drive Shareholder value and attract future investment

London, Gb

Member of the Board of Directors.Support the CEO and Founder with the strategic direction of the company.

London, Gb

Full P&L responsibility.Day to day leadership of the business.Focus on growth of the business over and above organic sales.https://concisemedia.co/

London, Gb

An active Board member, my objective is to help re-define the strategic position of Concise outside of its core function of Assurance. Working closely with the Chairman and Founder, collectively leading and defining the transformation of the business over the next 3 – 5 years. Value creation for clients and shareholder value is at the core. On a more general level my role also includes advisory in new pitches or wider business issues that the company gets invited to partake in namely; specifics in media trading and technology, commercial contracting and complex transparency issues. I also serve in advisory roles to c-suite members of our client base.

San Jose, California, Us

• Sales leadership role in EMEA, selling the value of digital transformation in the customer experience and BPO space.• Team leadership through coaching and mentoring sales directors and account managers in using 247’s AI portfolio as the enabler for change in the customer engagement and experience space.• Development of strategic positioning of the business in this highly competitive landscape.• Fluent in the value selling proposition, to aid c-level engagement wrestling with the definitions of digital transformation.• Management of KPI’s through rigorous data analysis of activity and pipe build. • Designed and implemented of a GTM proposition for the mar tech side of the business. Full deployment of a global agency partnership plan.

• Pre full time employment at 247.ai conducted a strategic commercial evaluation of their marketing technology proposition, then invited to join. This involved acquisition of a high frequency search platform. • As the advisor to the CEO and CMO of All Clear Insurance designed and implemented their direct to publisher strategy, generating up to 20% savings vs previous years expenditure. • Advised on commercial contract for production of new TV production.• As the Sales and Trading consultant on Project Rio, led the thinking and design of revenue generation and publisher attribution for the Project. • In conjunction with design, regular c-level stakeholder management with publishers and lawyers.• Acted as interim COO for a company within the WPP Group of companies + member of Global Exco.

London, Gb

In light of highly volatile market conditions a brand new Trading team was formed to protect the revenue of the company. It was to be the commercial sharp end of revenue generation and cultural change. Primarily I was responsible for protecting and growing News UK's ad revenue in line with company forecasts whilst also delivering against the demands on the customer and setting up the team. It required a measured approach managing the demands of multiple stakeholders in what was a time of significant change within News UK and market wide.I had full responsibility for a £multi-million investment portfolio into News UK, which included the negotiation and ownership of many commercial contracts. As you would expect News UK takes compliance very seriously so I was also in dialogue with News UK’s Legal Department in order to produce legally robust and fit for purpose contracts.

London, Gb

Being promoted to this role gave me the opportunity to identify, verify, incubate and execute ideas that generated significant profit from the start. This role was a core central function to brand extensions, M&A and new digital verticals that encompassed all of the News UK estate.

London, Gb

Here, I worked with the senior management team to help create and implement NI Trading Strategy with all major Agency Groups in the UK with specific responsibility for significant revenue into NI Group. This involved brokering the overarching Agency Agreement and Client Contracts with all levels of Agency Management and Client Management.I grew share and revenue that came into NI in line with forecasts and budgets. Working in parallel with NI Directors to shape the Product Development Sell to Agency Planners this enhanced my relationship management skills with senior editorial staff across the NI estate to maximise revenue.Being part of the thinking and design towards the future Commercial Model approach of NI beyond the next twelve months helped me to operate more strategically. I implemented new product pricing models in to NI and rolled them out into the wider agency business model.

London, Gb

Following my earlier roles within the Group, I started to really contribute to contract management at a senior level across the full portfolio of titles and digital properties. This role exposed me to full risk management life cycle and helped me further develop my financial and commercial skills.

Business And Economics

Education record