Graeme Symon

Graeme Symon Email and Phone Number

CEO Bet Connect Group @ BetConnect
Graeme Symon's Location
United Kingdom, United Kingdom
Graeme Symon's Contact Details

Graeme Symon personal email

n/a

Graeme Symon phone numbers

About Graeme Symon

I enjoy understanding and building commercial propositions in media and technology. My gut instinct is good, but I use data to bring credibility to my theories. I use innovative and creative thinking to orchestras that need to be conducted; this translates into scaling lines of revenue, building out successful teams and gaining the trust of the people I work for and with.I have held many commercial leadership positions in large and privately-owned businesses, all in an environment where the success of outcomes is all linked to high performance and leadership. These experiences have led me to learn the following about myself.I can successfully build commercial platforms in many different verticals ranging from millions to multi – millions.- Co-led a VC back merger in the gaming and subscription space. - Building and protecting over £300m of advertising revenues at News UK under the most strained of conditions was something I am most proud of.- Pulling the building blocks of Concise together to win new business off much larger organisations in that eco – system keeps me driven. Transforming its EBITDA position. - Seeking out new investors and alliances is something I enjoy doing and Concise has a lot of new strands to its offering. Winning new business is the proof of this success.- Selling myself as an independent consultant was the hardest thing I have done as I find it very uncomfortable talking about myself. - Curating multiple go to market plans in a technology company that often put up much resistance was rewarding when watching success and people’s faces change.I can align people:- I’ve built teams from the ground up 10 – 110.- I look for what people can do, not what they cannot based on my coaching experience.- I can speak Exec, Tech and People.- Most importantly, I am not afraid that responsibility lies with me.There’s always more to do:- I understand the need for balance in ‘doing’ and ‘learning.’ - I stay calm in times of adversity and uncertainty.- I focus on making high quality decisions.Please connect if you think I can help with what you are doing or want a view on rugby. That’s where most of the lessons were learnt.

Graeme Symon's Current Company Details
BetConnect

Betconnect

View
CEO Bet Connect Group
Graeme Symon Work Experience Details
  • Betconnect
    Chief Executive Officer
    Betconnect Sep 2022 - Present
    London, Greater London, Gb
    BetConnect Group is a subscription and UKGC regulated exchange platform. VC backed, we look to enhance and re-imagine the matched betting eco-system through OddsMonkey in the UK and ProfitDuel in the US. The BetConnect exchange enhances the user experience, we do however offer choice to customers through every exchange in the UK. This is an early stage company that went through a significant merger in September 2022. My responsibility is to lead and execute on the strategic vision of the hugely experienced Board using a powerful tool kit of data and customer acquisition. The BetConnect Group consists of BetConnect, OddsMonkey and ProfitDuel.
  • Betconnect
    Managing Director
    Betconnect Mar 2022 - Sep 2022
    London, Greater London, Gb
    To build on and work with the Founder and Shareholders (VC/Family Office) to accelerate the growth of the Bet Connect platform:- Co-led merger to create a gaming and subscription platform for the U.K. and US. - Full P&L responsibility - People Leadership- Drive Shareholder value and attract future investment
  • Concise Media Consulting
    Member Board Of Directors
    Concise Media Consulting Mar 2022 - Present
    London, Gb
    Member of the Board of Directors.Support the CEO and Founder with the strategic direction of the company.
  • Concise Media Consulting
    Managing Director
    Concise Media Consulting Jul 2020 - Mar 2022
    London, Gb
    Full P&L responsibility.Day to day leadership of the business.Focus on growth of the business over and above organic sales.https://concisemedia.co/
  • Concise Media Consulting
    Non Executive Director
    Concise Media Consulting Oct 2018 - Jul 2020
    London, Gb
    An active Board member, my objective is to help re-define the strategic position of Concise outside of its core function of Assurance. Working closely with the Chairman and Founder, collectively leading and defining the transformation of the business over the next 3 – 5 years. Value creation for clients and shareholder value is at the core. On a more general level my role also includes advisory in new pitches or wider business issues that the company gets invited to partake in namely; specifics in media trading and technology, commercial contracting and complex transparency issues. I also serve in advisory roles to c-suite members of our client base.
  • [24]7
    Vp Emea - [24]7
    [24]7 Jul 2017 - Aug 2019
    San Jose, California, Us
    • Sales leadership role in EMEA, selling the value of digital transformation in the customer experience and BPO space.• Team leadership through coaching and mentoring sales directors and account managers in using 247’s AI portfolio as the enabler for change in the customer engagement and experience space.• Development of strategic positioning of the business in this highly competitive landscape.• Fluent in the value selling proposition, to aid c-level engagement wrestling with the definitions of digital transformation.• Management of KPI’s through rigorous data analysis of activity and pipe build. • Designed and implemented of a GTM proposition for the mar tech side of the business. Full deployment of a global agency partnership plan.
  • -
    Strategic Advisor
    - May 2016 - Jul 2017
    • Pre full time employment at 247.ai conducted a strategic commercial evaluation of their marketing technology proposition, then invited to join. This involved acquisition of a high frequency search platform. • As the advisor to the CEO and CMO of All Clear Insurance designed and implemented their direct to publisher strategy, generating up to 20% savings vs previous years expenditure. • Advised on commercial contract for production of new TV production.• As the Sales and Trading consultant on Project Rio, led the thinking and design of revenue generation and publisher attribution for the Project. • In conjunction with design, regular c-level stakeholder management with publishers and lawyers.• Acted as interim COO for a company within the WPP Group of companies + member of Global Exco.
  • News Uk
    Head Of Trading
    News Uk Jul 2012 - Mar 2016
    London, Gb
    In light of highly volatile market conditions a brand new Trading team was formed to protect the revenue of the company. It was to be the commercial sharp end of revenue generation and cultural change. Primarily I was responsible for protecting and growing News UK's ad revenue in line with company forecasts whilst also delivering against the demands on the customer and setting up the team. It required a measured approach managing the demands of multiple stakeholders in what was a time of significant change within News UK and market wide.I had full responsibility for a £multi-million investment portfolio into News UK, which included the negotiation and ownership of many commercial contracts. As you would expect News UK takes compliance very seriously so I was also in dialogue with News UK’s Legal Department in order to produce legally robust and fit for purpose contracts.
  • News Uk
    Head Of Business Development, Cbo
    News Uk Jan 2010 - Dec 2012
    London, Gb
    Being promoted to this role gave me the opportunity to identify, verify, incubate and execute ideas that generated significant profit from the start. This role was a core central function to brand extensions, M&A and new digital verticals that encompassed all of the News UK estate.
  • News Uk
    Group Trading
    News Uk Jan 2009 - Dec 2009
    London, Gb
    Here, I worked with the senior management team to help create and implement NI Trading Strategy with all major Agency Groups in the UK with specific responsibility for significant revenue into NI Group. This involved brokering the overarching Agency Agreement and Client Contracts with all levels of Agency Management and Client Management.I grew share and revenue that came into NI in line with forecasts and budgets. Working in parallel with NI Directors to shape the Product Development Sell to Agency Planners this enhanced my relationship management skills with senior editorial staff across the NI estate to maximise revenue.Being part of the thinking and design towards the future Commercial Model approach of NI beyond the next twelve months helped me to operate more strategically. I implemented new product pricing models in to NI and rolled them out into the wider agency business model.
  • News Uk
    Group Head
    News Uk Jan 2007 - Dec 2008
    London, Gb
    Following my earlier roles within the Group, I started to really contribute to contract management at a senior level across the full portfolio of titles and digital properties. This role exposed me to full risk management life cycle and helped me further develop my financial and commercial skills.

Graeme Symon Skills

Media Planning Media Strategy Digital Media Media Buying Advertising Sales Management Crm Compliance Contract Negotiation Contract Management Sales Change Management Business Development New Business Development Budgets Inventory Management Online Advertising Digital Marketing Digital Strategy Advertising Strategy Marketing Digital Transformation Leadership Media Technology

Graeme Symon Education Details

  • University Of The West Of England
    University Of The West Of England
    Business And Economics
  • Lord Wandsworth College
    Lord Wandsworth College

Frequently Asked Questions about Graeme Symon

What company does Graeme Symon work for?

Graeme Symon works for Betconnect

What is Graeme Symon's role at the current company?

Graeme Symon's current role is CEO Bet Connect Group.

What is Graeme Symon's email address?

Graeme Symon's email address is gr****@****t.co.uk

What is Graeme Symon's direct phone number?

Graeme Symon's direct phone number is +4479193*****

What schools did Graeme Symon attend?

Graeme Symon attended University Of The West Of England, Lord Wandsworth College.

What skills is Graeme Symon known for?

Graeme Symon has skills like Media Planning, Media Strategy, Digital Media, Media Buying, Advertising Sales, Management, Crm, Compliance, Contract Negotiation, Contract Management, Sales, Change Management.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.