Graeme Yardy
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Graeme Yardy Email & Phone Number

Location: Greater Sydney Area, Australia, Australia 8 work roles 1 school
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Current company
Role
Founder
Location
Greater Sydney Area, Australia, Australia
Company size

Who is Graeme Yardy? Overview

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Graeme Yardy is listed as Founder at Graeme Yardy Strategic, a company with 1 employees, based in Greater Sydney Area, Australia, Australia. AeroLeads shows a matched LinkedIn profile for Graeme Yardy.

Graeme Yardy previously worked as Domestic Market Manager at Meat & Livestock Australia and Marketing Lead at Hort Innovation. Graeme Yardy holds Bachelor Of Commerce (B.Com.), Marketing/Entrepreneurship from University Of Newcastle.

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Graeme Yardy Strategic

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Profile bio

About Graeme Yardy

An entrepreneurial marketing leader, with extensive experience in Business Planning & Growth Strategy, Advertising and Communication development, Innovation and Team Engagement. Strengths in Strategic Agility, Commercial Acumen and Relationship Building. Passionate about sustainable business growth, marketing with purpose, and well-being in the workplace.

Current workplace

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Graeme Yardy Strategic
Graeme Yardy Strategic
Founder
Sydney, NSW, AU
Website
Employees
1
AeroLeads page
8 roles

Graeme Yardy work experience

A career timeline built from the work history available for this profile.

Domestic Market Manager

Sydney, Australia

  • Meat & Livestock Australia (MLA) is a not-for-profit organisation that manages the marketing and R&D investments on Australian Red Meat industry. MLA manages the Australian Lamb and Beef brands, and was named the.
  • Responsible for Consumer Brand Marketing (Australian Beef & Lamb) and Category & BusinessDevelopment (Retail & Foodservice).
  • Leadership of a team of 12 Brand, Category, Sales, Shopper Professionals.
  • Development of the 5 Year Strategic Plan and Annual Operating Plans for the Australian Market.Achievements
  • Developed and led six Australia Day Lamb Campaigns, including 2021’s “Make Lamb, Not Walls” – themost watched ad in Australian media, 2023’s “Un-Australian”, and 2024’s “The Generation Gap”generating 24.8M views..
  • Planned and executed the Australian Beef sponsorship of the Australian Olympic and Paralympicteams for the 2021 Tokyo Olympics.
Jan 2018 - Jun 2024

Marketing Lead

Sydney, Australia

Delivering insight led marketing and communications to build a thriving and sustainable Australian horticulture sector.

Dec 2015 - Dec 2017

Marketing Manager (Contract)

Sydney, Australia

* Member of the Marketing Leadership Team* 3 Year Strategic Plan Development* Leadership of the Mints and Confections Brand Team* Communications and Activation Strategy* Innovation Pipeline Development* ANZ Representative on Global Brand Board

Dec 2013 - Jul 2015

Marketing Director

Toronto, Canada Area

* Member of the Canadian Management team* Led the Brand Marketing Team* Full P&L responsibility* 5 Year Growth Strategy Development* Regional responsibility for North American Innovation and Portfolio Management* Communications Strategy & Deployment (Online & Traditional)

May 2012 - Jul 2013

Marketing Manager

Sydney, Australia

Nov 2010 - May 2012

Senior Brand Manager

Sydney, Australia

Sep 2009 - Nov 2010
1 education record

Graeme Yardy education

FAQ

Frequently asked questions about Graeme Yardy

Quick answers generated from the profile data available on this page.

What company does Graeme Yardy work for?

Graeme Yardy works for Graeme Yardy Strategic.

What is Graeme Yardy's role at Graeme Yardy Strategic?

Graeme Yardy is listed as Founder at Graeme Yardy Strategic.

Where is Graeme Yardy based?

Graeme Yardy is based in Greater Sydney Area, Australia, Australia while working with Graeme Yardy Strategic.

What companies has Graeme Yardy worked for?

Graeme Yardy has worked for Graeme Yardy Strategic, Meat & Livestock Australia, Hort Innovation, Wrigley, and Mars.

How can I contact Graeme Yardy?

You can use AeroLeads to view verified contact signals for Graeme Yardy at Graeme Yardy Strategic, including work email, phone, and LinkedIn data when available.

What schools did Graeme Yardy attend?

Graeme Yardy holds Bachelor Of Commerce (B.Com.), Marketing/Entrepreneurship from University Of Newcastle.

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