Provide strategic direction and oversight across all marketing programs and campaigns for 23 brands in the food and beverage, hospitality, wellness, lifestyle and real estate verticals. I concept ideas and facilitate execution to grow revenue through traditional in-store, digital and eCommerce channels. I ensure brand strategy is incorporated into all aspects of sales and operations and aligns with our public relations program.Responsibilities-Design, develop and implement comprehensive, multi-channel marketing initiatives for each brand that directly contribute to the overall business goals of the larger corporation-Evaluate current industry trends while analyzing our target customers to propose marketing solutions that position each brand as a market leader-Manage relationship with PR agency to develop public relations programs to generate news coverage from local and regional media; provide oversight for all media materials including pitches and press releases to maximize brand awareness and visibility-Supervise and provide guidance on all social media content development, management, community engagement and reputation management. Concept ideas for promotions that elevate the brands and drives fan loyalty-Strategize and coordinate all paid media plans with vendor to drive leads, brand awareness and revenue; facilitate all traditional media buys to align with ongoing campaign efforts-Facilitate eCommerce marketing plans for several retail and wholesale products-Manage all marketing expenses to budget

Corporate marketing lead to conceive and produce high-quality, integrated marketing campaigns, collateral and sales enablement assets that support retail mortgage sales. Provide execution support and production oversight for marketing initiatives in accordance with brand voice, creative and strategy. Analyze all processes to optimize performance and integrate marketing with all departments. Develop and execute the company’s first content strategy with intent to grow omni-channel presence. Responsibilities:-Develop content strategies that target each audience and meets the consumer wherever they are in the buying journey; differentiate marketing communication across mediums to reach the intended user via social, print or digital-Create a clear and compelling brand voice across all corporate social media platforms. Create and execute strategy and content to raise brand awareness amongst industry influencers and position Guild as a thought leader-Experience writing social media, website, nurture stream and monthly eNewsletter content -Develop and maintain content marketing calendars for multi-channel distribution-Extract consumer insights from online communities via social listening to be distributed to broader teams for enhancements of strategic programs-Establish reporting templates and analytics for digital channels, including website, social and content marketing. Institute baseline metrics and best practices while socializing standards across departments and stakeholders-Concept and write internal reports from Workfront project management tool that outlines marketing team performance metrics, issue tracking and service level agreements. Understand business needs and priorities related to the effectiveness of the assets produced-Provide editorial, copywriting and proofreading support to the marketing team-Champion brand guidelines and standards with the purpose of maintaining a unified brand across all print and digital collateral

Led the effective execution of digital marketing strategies for 50+ brands. Provided direction, service roadmap and business strategy to ensure fulfillment on scope for all inbound marketing clients with customer acquisition opportunities and demand gen needs. Also responsible for engagement growth and upsell. Responsibilities:-Managed delivery of strategy, paid media, email marketing, SEO, social media, website analytics, CRO and marketing automation-Use of deep analytics to develop client KPIs to align key marketing initiatives with tangible results-Provide business analysis and support to clients looking to gain market share and increase lead generation in competitive industries-Provided integrated marketing insight to optimize brands for maximum visibility and performance across digital platforms-Identified strategy to launch sophisticated campaigns that align and support consumers during the buying journey; identified gaps in content, nurture streams, UX and CRO that align with consumers from Explore through the Purchase phase-Used a data-driven approach to create, implement and measure successful cross-functional digital marketing programs and sophisticated campaigns-Launched cross-platform organic/paid social strategies and performed community management across all client social handles. Designed and implemented influencer campaign to expand reach and engagement of target audience with brand-Facilitated key client and vendor relationships leading to efficient contract execution and collaborative partnerships; understand client’s industry and business for principled expectation management-Managed account team and portfolio valued up to $3MM across 30 accounts and 5+ industries

Managed clients with high impact brands with support and execution of optimized and successful digital marketing programs, including website redesigns, content development, social media strategy and execution, paid and organic search. Responsibilities:-Managed development and project lifecycle including budget and scope of work to ensure successful project implementation, timeliness and cost effectiveness across digital efforts-Assessed client’s digital market share by channel and performed competitive analysis to identify areas of opportunity for growth of brand-Utilized customer buying journey principles to identify promotional campaign needs-Successfully launched several B2C brands via social media that grew followers and fans month over month leading to increased retail traffic, online conversions and product sales -Aligned clients’ brand messaging and coordinate campaigns across both digital and traditional marketing collateral-Project managed scope to build or align websites according to user search habits or voice of audience analysis. Optimize brand visibility to ensure being located by targeted users in the search engines-Identified local search strategies (SEO) to support business objectives of delivering qualified digital leads

Management lead for B2B and B2C accounts focusing on delivery of consistent messaging and brand awareness across both the general and Hispanic market. Responsible for developing marketing strategies and leveraging Web 2.0 technologies to increase audience engagement.-Integrated traditional offline media plans with online strategies to maximize dollars and provide cohesive tactics of improved brand awareness and consistent messaging across campaigns-Developed effective digital media plans to maximize brand exposure and online presence via advertising and email campaign deployment-Performed keyword analysis and optimized content to support the visibility of a website in organic search results

Developed high level strategic marketing proposals for companies seeking to convert their traditional offline programs into online successes and increase digital presence and overall prospect leads. Managed hybrid marketing accounts with revenues between $500K and $1MM per year.-Established beneficial client relationships leading to increased account revenue opportunities worth nearly $1MM in 2007 with more than $500,000 in Q4 2007 -Implemented new branding campaigns including a new initiative for an entrepreneurial company seeking to enter the market with a unique selling proposition-Provided technical assistance throughout web development lifecycle to include site architecture and mapping, creative, content and brand cohesiveness to ensure on-time and on-budget delivery of all client requirements-Integrated strategic channel initiatives into marketing campaigns leading to increased website traffic, brand recognition and awareness on the web

Responsible for integrating offline marketing efforts of large, national non-profit into digital presence. Efforts included content development and project management of website build.