My career narrative is woven through the vibrant landscape of the creative industry, enriched by strategic marketing roles at major corporations such as FOX, National Geographic, and Adidas. My deep-seated creative expertise, augmented by technological insights from collaborations with Oracle, Invesco, and HSBC, has endowed me with a distinctive perspective on the convergence of storytelling and customer experience.Throughout my career, I have capitalized on the powerful synergy between creativity and data. This focus has allowed me to consistently produce work that not only disrupts markets but also elevates traditional marketing narratives into immersive, engaging stories that resonate deeply with consumers’ lives and aspirations.I am dedicated to continuing this journey, transcending conventional boundaries and leading initiatives that transform consumer interactions into memorable experiences.
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Founder - Head Of Marketing & ProductCapital.P Aug 2023 - PresentUnited States• Founded a dynamic platform designed to empower creators • Shifted financial paradigm for creator economy success• Recognized and leveraged content creators' market impacts and networks• Hired top executives to focus on brand, product, and marketing / growth• Raised capital, ensuring company growth and stability• Built a strong, successful team for sustained progress• Boosted product awareness through global marketing campaigns -
Head Of MarketingFusang Jan 2023 - Jul 2023Hong Kong Sar• Boosted Fusang's brand profile via strategic marketing and communications• Led a high-performing marketing team, driving innovation and promotional excellence• Increased user engagement through diverse messaging channels and social apps• Built Marketing strategy plans basic on my own brand matrix strategy process• Crafted thought leadership and SEO-based marketing strategies• Developed token framework for marketing distribution and enhancing brand value -
Head Of CreativeFusang Jun 2021 - Feb 2023Hong Kong Sar• Spearheaded creative strategies, elevating digital ID at Fusang and Block Tree• Conceptualized and designed Block Tree brand, and the wealth management app• Increased digital brand engagement through innovative marketing campaigns• Drove digital asset sector growth with data driven creative direction and execution• Data driven SEO campaigns to boost traffic and create content based on SEO results• Created thought leadership campaign including video content and podcasts• Increased brand engagement via innovative multi channel marketing campaigns
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Creative Art DirectorGolin Jan 2017 - May 2021Hong Kong• Built and led creative team serving top IPG agencies, enhancing APAC campaigns• Worked with IPG agencies, Webber Shandwick, Mullenlowe, Jack Morton, Media Brands as CD/AD • Pioneered innovative campaigns at Golin, transforming brand storytelling• Executed creative vision for major brands, ensuring alignment with market goals• Fostered a collaborative culture, driving exceptional team performance• Worked with digital team to create data driven briefs to guide campaign strategy • Built strategic marketing & creative campaigns.• Pernod Ricard, L'Oreal, Hyatt, HSBC, FOX, National Geographic, Wrangler, Invesco, Oracle, Toyota, and many more -
Creative Art Director / Head Of BrandNewseed Creative Consulting Ltd. Jan 2016 - Jan 2017Hong Kong• Enhanced client engagement via innovative campaigns• Boosted brand visibility for Reliance, Zara Home, Pizza Express, Swire, & H&M• Led high-profile brand initiatives for top-tier clients• Drove internal and external engagement improvements -
Digital Strategy & Creative DirectorBekcreō Creative Studios Jan 2013 - Jan 2017Hong Kong• Worked with premier brands: Adidas, Nike, Converse• Branded and marketed for top-tier clients: Dough Bros, Piccolo• Secured high-profile art & design based projects: BitLab Games, Clockenflap -
Creative ConsultantBud On Creation Ltd. Jul 2012 - Aug 2013Hong Kong• Delivered tailored solutions for top-tier businesses• Managed creative for clients like Jones Lang LaSalle, Colliers, and Native Union• Enhanced sales for various HK restaurant groups -
JournalistNecescity.Com Oct 2011 - Oct 2012Hong Kong• Crafted brand-aligned articles• Created engaging feature stories• Conducted high-value interviews• Adhered to editorial guidelines
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Senior Designer & MarketingNecescity.Com Oct 2011 - Oct 2012Hong Kong• Orchestrated full website design• Crafted engaging newsletter content• Enhanced user experience and retention• Drove increased web traffic and sales
Graham B. Education Details
Frequently Asked Questions about Graham B.
What company does Graham B. work for?
Graham B. works for Capital.p
What is Graham B.'s role at the current company?
Graham B.'s current role is Creative Tech & Marketing Pioneer.
What schools did Graham B. attend?
Graham B. attended Vancouver Island University.
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