Developing and executing the firm's financial strategy, and collaborating with other senior leaders to shape business strategy.

Leading the finance team with an emphasis on improving internal data presentation and reporting, and supporting the Strategic Leadership Group with financial forecasting and analysis, and strategic and commercial advice. Supporting on internal digital data transformation projects.

Responsible for leading the finance function and being the financial presence at board meetings. Develop business financial strategy with executive board members and scenario planning for business decision making. Lead and manage the annual budgeting and quarterly reforecasting processes managing inputs from multiple stakeholders throughout the business. Financials cover the traditional agency model through to SaaS model for attribution software.Supported the executive team through a successful £2m EIS seed investment.Strong background in reporting, KPIs and data visualisation to produce high quality, timely management information (MI) and business intelligence (BI) reporting. Use MI and BI reporting to identify and deliver insight and drive actions. Supporting senior management to use reporting to understand and improve their financial performance. Demonstrable experience in creating process and system improvement. Transforming and modernising tech stack of finance function to deliver efficiency gains and continually striving for further improvements. Using advanced Excel skills for business financial modelling and costing and pricing of product/services.

Set up and led the in-house finance function creating all internal reporting, processes and financial controls in the process enhancing the monthly reporting from a single page P&L to a detailed MI pack with department and client reporting and data visualisation dashboard. Produce high quality, timely management information and supporting senior management to use the MI to understand and control their financial performance.Modernised the accounting tech stack with cloud accounting software, OCR processing, PO system and staff expenses. Identify efficiencies to reduce month end process to 3-5 days down from 2+ weeks. Recruited, mentored, and developed finance assistant.Successfully led the company through its first audit.Collect and transform business intelligence data from multiple sources via Power BI and visualise key performance indicators on dashboards and reports.Ensure all compliance requirements are met including VAT, payroll, statutory accounts, audit, and corporation tax.Additional responsibilities- Insurance management- Legal liaison and internal contractual support- Manage IT outsourced provider- Led and managed full Edinburgh office relocation including all advisors/suppliers- Manage London serviced office space- Grant claims & R&D corporation tax credits- Source and manage transition to new invoice financing provider

Providing back office finance function for range of SME clients. Ensuring that all processing (e.g. bank, purchase invoices) was completed and producing/reviewing high quality management information provided to director/owners on a monthly basis.Management of pay and bill service line being specialised outsourcing for temporary recruiters. Ensuring that in every week all temp worker timesheets were processed, candidates were paid correctly and on time and that the recruiters' clients were invoiced for the temporary candidate's work.

Providing back office finance function for range of SME clients. Ensuring that all processing (e.g. bank, purchase invoices) was completed and producing/reviewing high quality management information provided to director/owners on a monthly basis.Set up from scratch and subsequent management of pay and bill service line being specialised outsourcing for temporary recruiters. Ensuring that in every week all temp worker timesheets were processed, candidates were paid correctly and on time and that the recruiters' clients were invoiced for the temporary candidate's work.