Working with several of the world’s largest advertisers to help them gain visibility, transparency and accountability of their media and marketing data.

Fulfilling a long-held ambition to run a ski chalet, I spent the 2019/20 ski season in Morzine in the French Alps together with my wife running a 5-bed ski chalet for a small independent ski chalet company. Responsibilities included hosting, catering for up to 14 guests, cleaning and maintenance of the chalet, driving guests to and from the ski lifts each day and ensuring guests have the very best holiday experience.

Key responsibilities:• To provide senior support to Kellogg’s senior European media team and lead the Carat team responsible for developing and delivering innovative and effective media campaigns across the region. • To ensure Kellogg’s received exemplary levels of service and guidance as they navigate the increasingly complex media landscape and embraced more digitally led media solutions.• Drive revenue growth by identifying new opportunities across the DAN network and expanding existing.• Member of the UK senior leadership team reporting to Client President.Key achievements:• Delivered consistently high client approval ratings and appraisal scores.• Built a high performing, results driven team encompassing a wide range of disciplines. • Increased network revenues by widening the scope of work, introducing other network brands and ensuring contact compliance by local Carat office to ensure all out of scope work was fully remunerated. • Led the agency response to a hugely detailed retrospective financial audit working closely with Ernst & Young, successfully minimising the agencies ‘exposure’.• Led the development of a cross agency real time digital campaign optimisation process delivering significantly improved campaign performance and ROI.• Championed the roll out of a web-based media planning & reporting system across the network significantly increasing efficiencies and deepening the client relationship further.• Jointly led (together with the econometric team) the development and implementation of a profit-based budget setting tool allocating brand media budgets by market, brand and media to deliver optimum return on investment.

Key responsibilities:• To provide senior support to Kellogg’s senior European media team and lead the Carat teams responsible for developing and delivering innovative and effective media campaigns across the region. • To deliver exemplary levels of service and guidance to clients as they navigated an increasingly complex media landscape and embraced more digitally led media solutions.• To ensure local Carat offices fully complied with the region contract terms and conditions ensuring any out of scope work was fully remunerated, worked with regional media auditors to optimise media buying and clients to finalise end of year incentive payments. • Drive agency revenue growth by identifying new opportunities across the DAN network and expanding existing.

Key Responsibilities:• To deliver structured and meaningful business and market intelligence to the wider organisation to drive maximum programme licence fees from broadcasters and online streaming services.• Lead a successful, business focused media & research team ensuring outputs were actionable and directly influenced broadcaster negotiations• Development of innovative commercial strategies for licensing WB content to existing and potential clients. Key achievements• Developed a programme of continuous monitoring of broadcasters across the region: viewership, advertising revenues, programming strategies, as well as consumer insights during a period of very rapid change as streaming services launched significantly disrupting the market. • Maximised broadcaster licence revenues by accurately forecasting advertising revenues associated with WB programming and establishing pricing benchmarks.• Qualitatively evaluated viewer engagement and usage of WB branded TV channels to shape future direction of the channels resulting in positive and impactful schedule changes.• Monitored local broadcaster developments and their potential implications for WB and developed associated strategies to address threats and opportunities.

Responsible for the management and optimisation of the division’s $50m of media investments. • Facilitated local marketing directors to improve the quality and effectiveness of their media plans and investments by establishing a central centre of media excellence. • Ensured media agency relationships were sound and the services provided high quality. Led agency pitches in several markets for both the theatrical and home entertainment divisions, resulting in new agency arrangements.• Worked with the local WHE offices to improve the quality of online marketing campaigns resulting in vastly increased use of the medium. • Added PR and Publicity to responsibilities to provide a greater focus to what was an under-utilised communications tool and selected an international PR consultancy to provide more structured, results driven campaigns. • Chaired the European Blu-Disc Association, an industry body tasked with launching and promoting the new format

Ran the Gillette media account at MindShare across the AMEE region (Africa, Middle East and Eastern Europe).

Developed the 'direct response' media strategy for IBM's PC division across Europe and directed it's in market implantation