As a copywriter I can ensure that promotional material - from leaflets and brochures to websites and news releases - deliver the right messages in the most professional way. And as a PR specialist I can help clients to achieve valuable media coverage in consumer, business and trade publications because I trained as a journalist and understand what news editors are looking for. Past lives have included:* Granada Television where I promoted over 100 titles including the current affairs flagship 'World in Action' and, for four years, the iconic soap opera 'Coronation Street' (1982-92)* press officer for Sussex Police and occasional lecturer at the national Police Staff College, Bramshill (1980-82).* press officer for West Yorkshire Police during the 'Yorkshire Ripper' murder enquiry - then the world's largest such investigation (1975-80)* newspaper journalist - latterly as crime reporter for the Evening Argus in Brighton (1968-75)Specialties: Identifying genuine news stories and presenting news release copy in a way that conforms with the sort of industry values that make it more likely to be accepted for publication.