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• Manage paid social and GDN campaigns for mortgage, higher education, and staffing verticals, focusing on improving lead quality and cost optimization.• Developed new processes and tools for the onboarding and ongoing management of influencers, freelancers, and contractors for video creation, graphic design, and landing page development.• Lead a cross-functional team of product managers, analysts, and software engineers to launch new degree advancement experiences.• Increased overall media spend across all verticals by expanding to new platforms, including TikTok, Pinterest, and NextDoor.• Realized 700% MoM growth by relaunching the subsidiary's Google Display channel in a declining mortgage market.

• Developed and executed paid social strategies for eCommerce, Home Services, and B2B clients as the Paid Social Department Head for REVITY, a leading full-service digital marketing agency.• Managed a team of in-house and remote media buyers that is responsible for the daily management, scaling, and optimization of 50+ accounts.• Collaborated with clients to co-create and deliver their paid and organic social growth strategy, including planning, executing, and measuring website optimization, CRO, SMS, and email marketing.• Elevated teamwide productivity by establishing a training program for new hires to master the top paid social platforms (i.e., Facebook, TikTok, Snap, & LinkedIn).

• Empowered eCommerce brand growth by overseeing the end-to-end execution of campaigns as the founder of a data-driven, full-service digital marketing agency.• Drove and improved engagement across the digital stratosphere by developing and implementing paid media strategies for Facebook, TikTok, and Google Search/Shopping.• Coordinated with key decision makers to create growth plans, leveraging expertise in paid media, SEO, email & SMS automations, landing page optimization, & organic social strategies.• Managed budgets in excess of $100K per month for 10+ clients, while executing detailed analysis of campaign effectiveness, including segmentation, creative targeting, and cohort analysis.• Achieved tremendous success for small business clients such as 1911, a veteran-owned apparel company, who scaled from $0 to $50K in monthly revenue within 3 months.