Led the development of the company’s learner management system with accountability for the product roadmap, successful delivery, ongoing development and stability of web-based systems and software.

Responsible for leading an integrated digital, marketing, development, admissions and customer enquiries service. An integral part of the college’s leadership team with significant strategic input. Lead a team of c.30 with budget responsibility in excess of £1M.• Leading the development of the WNC brand across multiple businesses taking ownership for marketing, digital, social media and customer engagement strategies delivering a positive customer experience at all touchpoints.• Oversee planning and delivery of marketing campaigns, publications, advertising, web development, customer services and events, such as open days, conversion activities, enrolment and HE graduation ceremonies. • Consistently meeting or outperforming expected student recruitment outcomes having transformed recruitment processes. • Building a highly motivated and driven integrated learner engagement service that has embraced new ideas and delivers exceptional customer service.• Improving the end-to-end application cycle by +50% through development and integration of the online application system. • Realising a 75% increase in application conversation rates by developing a new conversion function within the marketing team. • Strengthening customer engagement, income generation and resource efficiency by strategically leading design, development and implementation of digital solutions. • Delivering strong short-and long-term business benefits having proposed and led the merger of the customer service call centre and reception services. • Elevating ROI from promotional campaigns, collateral, digital services and events by analysing data insights and market research. • Technical and change management lead for the college’s move into UCAS. • Boosting market share by 14% having developed a targeted school engagement strategy.• Deputising for the Director of Marketing and Communications during a period of maternity leave; contributing directly to executive meetings.

Reporting to the Director of Marketing and Communications, accountability was held for the development and execution of the college’s web strategy; delivering and evidencing ROI was critical. Remit included budget setting and recruitment/leadership of a team of web professionals, including programmers and UX/UI designers. The ability to evaluate evolving technology and its relevance before making a case for senior executive consensus for change was vital. The role operated in conjunction with a complex network of cross-functional stakeholders and dependencies.• Increased online engagement across multiple markets by devising a robust web strategy, building a successful team of web professionals, driving innovation and implementing a programme of digital solutions. • Optimised operational efficiency and customer experience by optimising online services and enhancing internal business systems.• Transformed the customer journey by initiating and introducing new web services; including personalised digital prospectuses, online application management, online chat, SMS and content management solutions.

Provided expertise on digital communications and positioning it as a key tool in responding to business challenges and maximising opportunities. • Key driving force behind E.ON UK’s intranet for the 20,000 UK staff as member of the internal communications management team. • Enabled E.ON Retail’s delivery of digital projects and provided technical solutions for internal communication campaigns; notably the national rebranding campaign from Powergen and sponsorship of the FA Cup.

Responsible for the university’s website and intranet, management of the web team, allocation and prioritisation of workflow and resources. Provision of service solutions inline with business strategy for the university’s content management system, application software and enterprise search. Ownership and accountability for the relationships with key stakeholders and external suppliers. Developed websites to support marketing campaigns, promote services and brand values.