Liam Graham Email & Phone Number

London, England, United Kingdom

○ Oversees content marketing strategy for the recognised market leader in European food tourism, working in an international team spread across 14 cities.○ Individually strategised and created 20 pieces of 300,000+ view social media content across Instagram, TikTok, Facebook and YouTube in a one-year period, 6 of which hit over 1,000,000 views.○ Achieved more than 41,000,000 social media impressions in one year while maintaining a 5.67% engagement rate per impression (ERI) across all platforms, doubling Instagram and quadrupling TikTok following.○ Primary copywriter across website and all direct sale platforms, increasing average web conversion rate by over 15% YoY.○ Contributes to WordPress website design, maintenance and optimisation.○ Advanced influencer strategy, working with major creators and generating ROI of more than 20:1.○ Implemented chatbot automation on social media to convert top-of-funnel users into email subscribers, driving increased engagement and revenue from email marketing.○ Increased revenue from organic social by 82% YoY and contributed to 88% overall increase in website purchase revenue.

Vancouver, British Columbia, Canada

○ Collaborated with the Director, Social Media & Communications to build and maintain strong relationships with senior leaders and stakeholders.○ Created and executed paid and organic social content strategies, reported and analyzed monthly account data and provided insights for Northland's 6 major multinational restaurant and hotel brands simultaneously: Moxies, Denny's Canada, Chop Steakhouse & Bar, Shark Club, Sandman Hotels and The Sutton Place Hotels.○ Delivered follower growth of 190,000 across all brand channels in a one-year period, resulting in over 285,000,000 impressions.○ Provided research, competitor analysis, creative strategy content plans for external marketing campaigns.○ Collaborated with internal and external agency partners to align marketing campaign execution across social media, email, SEO and SEM, including on multiple large-scale rebrands.○ Independently strategized the creation of, executed a nationwide internal contest for, community managed and provided paid media strategy for the Moxies TikTok channel, working with an internal team of four content creators and growing the channel to over 15,000 followers in less than six months.○ Emcee of the 2023 Northland Leadership Summit: the organization's annual gathering of senior leadership across hotels, restaurants, resorts, construction and sports.

○ Provided social media consulting services to the City of Surrey's Investment and Intergovernmental Relations department, enhancing their online presence, brand and engagement.○ Developed comprehensive guidebooks for Invest Surrey & Partners' social media channels, optimizing employee involvement and implementing effective digital content strategies.

Vancouver, British Columbia, Canada

○ Directed and executed content calendar for social media channels (Twitter, Instagram, Facebook, TikTok), resulting in $2.36 million annual owned media value.○ Managed transition to a relatable tone on social media, effectively engaging with 850,000+ followers and mitigating reputational risk.○ Achieved over 600% growth in TikTok following in less than one year, expanding presence on emerging platforms.○ Provided significant input on the club's digital strategy, driving revenue generation through optimized branded and organic posts.○ Collaborated with Partnerships, Events, Sales, Operations, Community, Marketing and Communications teams on a weekly basis to assist revenue generation and grow awareness of internal brands and external partners.○ Oversaw game day coverage virtually and on-site across Canada and the United States, coordinating photo, graphic, and video assets and assigning tasks to staff in a fast-paced, ever-changing environment.○ Managed global Twitter translation program, consisting of 13 multilingual accounts.

Vancouver, British Columbia, Canada

○ Oversaw Events and Experience grassroots portfolio, including management of the 'Caps Cruiser program and supervision of a team of 20 part-time staff.○ Collaborated with internal content team to produce engaging material for children's programming ('Caps Clubhouse).○ Worked closely with various departments to enhance visual elements and activations, elevating brand presence in community relations efforts.

Vancouver, British Columbia, Canada

○ Engaged with customers while running food and serving drinks.○ Ensured organized yet quick service while communicating with other team members. ○ Maintained composure in a fast-paced, demanding environment.

Richmond, British Columbia, Canada

○ Successfully managed YVR's Instagram and Facebook pages, consistently creating original content and actively engaging with passengers to enhance traveler experience.○ Demonstrated exceptional customer care skills while addressing inquiries, providing prompt and effective solutions to ensure passenger satisfaction.○ Utilized creative engagement tactics which resulted in a notable 8% increase in Instagram following, effectively expanding YVR's online presence.

Richmond, British Columbia, Canada

○ Co-led and organized several official events including inaugural flight celebrations, award presentations and internal proceedings.○ Successfully represented the brand and provided exceptional customer service during community festival activations and guided tours.

North Vancouver, British Columbia

○ Revitalized neglected website and redesigned both print and digital assets in line with brand guidelines.○ Managed all social media accounts, establishing a loyal follower base using targeted paid advertising, despite limited budget.○ Represented store and brand professionally in all customer service dealings, handling cash transactions and balancing totals at day’s end.○ Co-managed stock orders and balanced inventory, using industry knowledge to maximize profit margins and minimize dead stock.