Graham Long Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

I am responsible for leading demand generation strategies and initiatives through various channels that help drive marketing qualified leads which enables The Wavelength Group to achieve its growth targets. This role acts as the support to the Head of Demand Generation and helps manage the bridge between the sales (recruiters) and marketing functions regarding pipeline influence and lead effectiveness. Key responsibilities:- Lead targets & funnel management - Website management, landing page development & webinars - SEO & SEM- Social Media & Digital Advertising (online) & Retargeting - Social Media training & best practice - Channel effectiveness & benchmarking - Advertising (offline), Events & Conference Management - Adhoc project assistance

Sydney, Australia

As a Marketing Specialist, I am responsible for developing marketing activities to attract new quality candidates to Wavelength International and influence engagement and retention levels. • Liaise with internal stakeholders to develop communications that meet key business objectives• Develop campaign briefs, often within short-time scales• Brief and manage external suppliers, including web developer and designers• Develop high-quality content for communications (including copywriting/editing)• Maintain marketing activity schedules and budgets• Managing operational aspects of project delivery• Monitoring and review of marketing activity including ROI• Using Google Analytics to assess performance and user behaviour• Measurement of SEO/SEM effectiveness• Managing college advertising and SEM budget effectively• Manage retainers for numerous hospitals while working closely with the internal teams• Developed, monitored and reported on email campaigns. This also includes creating mailing lists via RDB and UTM codes so that ROI could be accurately tracked e.g., Newsletters, referral programs, and retainer jobs (Using Dotdigital, CRM platform)

Sydney, Australia

Sydney, Australia

• First point of contact for all business requests e.g., briefing designs, content creation, events, video, etc.• Worked closely with our creative teams to produce content that could be used for customer nurture campaigns across social, email, online and offline• Developed, monitored, and reported on email campaigns for ANZ and Asia. This also included creating UTM codes so that ROI could be accurately tracked e.g., Newsletters, referral programs, and the annual Salary Guide (Using Dotdigital, a CRM platform)• Monitor progress of campaigns using various metrics and submit reports of performance• Managed the set-up and roll-out of the company’s new self-service design platform - WeBrand. This included creating the infrastructure of the platform and how-to guides for training.• Assisted with the social media calendar which included weekly meetings to realign goals and objectives• Assisted with the coordination and production of the annual salary guide which covers numerous areas of the business. This also includes online (incorporating SEO and PPC advertising) and offline advertising

Sydney, Australia

• Solely managed the marketing for the company and its sub-brands (Chalfont & Aurec Migration & Mobility), overseeing our three offices across Australia• Content creation, coordinating and producing blogs, whitepapers, and videos• Supporting, organising, and coordinating events• Maintenance of the company websites• Developed and monitored email campaigns, as well as coordinating automated emails i.e. NPS score, check-ins, and follow-up emails (Using Sense and Hubspot, a CRM platform)• Managed multi-channel and brand-building marketing campaigns tracking ROI and KPIs. Experience using UTM parameters, Google Analytics & AdWords• Worked with senior management to create and coordinate Aurec’s Digital/ Social Media and Marketing Strategy covering all marketing activities including PR, events, and research, ensuring a consistent brand message.• Created designs for all of our content using Canva• Assist in building Aurec’s employee brand – including developing style guides, templates and brand merchandisingThe Aurec Group have branches in Canberra, Sydney and Melbourne.

London, United Kingdom

I was the UK Marketing Executive covering five branches including Guildford, Maidenhead, Crawley, Bristol and London. Main Responsibilities: • Maintenance of the company website• Coordinate UK press enquiries; generate stats and manage one of the leading monthly financial industry insight "London Employment Monitor". • Manage social networking groups and pages on LinkedIn, Twitter, Google+, Instagram, YouTube and Facebook. This includes scheduling posts in advance using Hootsuite platform, promotion of PR material and live engagement sessions during events and webinars. • Main user of the client website, ensuring relevant and interesting content and case studies are uploaded• Specialist in the CRM platform ExactTarget, cultivating emails, sending and tracking stats. Provide training to employees within the business, managing monthly output of communications sent to targeted audiences. (Proficient in using Marketo & Mailchimp in the same capacity.)• Juggle multiple projects and project lead a variety of company events: seminars with guest speakers, pub quizzes, tailored events for specific clientele.• Manage multi-channel and brand building marketing campaigns tracking ROIs and KPIs.• Manage sub brand: Career Ally for UK including email digital campaign• Using Surveymonkey to create polls & analyse registrants for events. Also used Eventbrite for paid events and Zapier to link registrations to google sheets• Producing and editing video content e.g. job opportunities, recruitment updates and event highlights. (Using Videolicious, Movie Maker, iMovie and Filmora)• Coordinate and manage the production of our annual salary guide which covers numerous areas of the business. This also includes online (incorporating SEO and PPC advertising) and offline advertising

London, United Kingdom

Morgan McKinley is a globally active recruitment consultancy established in 1988, who connect specialist talent with leading employers across multiple industries and disciplines.I am the UK Marketing Assistant covering five branches including Guildford, Maidenhead, Crawley, Bristol and London. My main role is to produce and send regular email campaigns and support all consultants with all marketing efforts.Main Responsibilities:• Responsible for building and sending regular emails including insights, events, job opportunities and candidate profiles using the CRM platfrom Salesforce Exact Target. This includes building numerous data extensions to ensure that emails are targeted. • Assisting the marketing team with various tasks i.e. events, social media, and ad-hoc duties.• Working closely with managers to develop marketing plans and go to market strategies. • Tracking of the regional marketing budget• Coordinating and producing blogs and blog topics, using a HTML format• Supporting, organising and coordinating GTM events• Accurate tracking and reporting of all spend and ROI

Cork

Responsibilities • Design, create, coordinate and implement marketing projects with several responsibilities including public relations and advertising.• Email marketing - set up, building lists and tracking results which vastly increased CRM.• Support the implementation of an annual marketing calendar including sponsorship, marketing communications and events.• Responsibility of creating, maintaining and supporting digital media planning with a strong online social media presence (e.g.Youtube, Twitter, Facebook).• Developing partnerships with International agents to create exchange programs.• Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.• Boosted website traffic by 65% by creating an integrated social media strategy.• Directed a successful SEO and link-building campaign to increase the website’s credibility and drive traffic.

Meath, Ireland

Responsibilities •Social media management including setting them up and creating content.•Updating the content on the website using Wordpress and a HTML format.•Generated €10,000 in sales by leveraging social media websites.•Boosted website traffic by 50% by creating an integrated social media strategy and updating content.•Directed a successful SEO and link-building campaign to increase the website’s credibility and drive traffic.•Devised email strategies, including segmenting strategies, welcome email auto responders and newsletters.•Entered and assigned new leads using CRM tools. (i.e. Salesforce)•Boosted conversion rates on the website by 100% through innovative customer relationship building, landing page optimization and introducing onine booking.

Cork

I promoted a large variety of products/service through interactive promotions. I have previously promoted many well known brands such as Heineken, Flora, Guinness & 2fm to name a few. This has helped give me an insight into putting marketing theory into practice, while also helping to grow a brand.After each promotion I would write a formal report on how I felt it went. Suggest how it could be done better in the future and liaise with the marketing department in creating a better event. I would also include how many people interacted, their gender, age etc. to get a better understanding of who their product appeals to.

• Work efficiently in a fast paced environment.• Provide excellent customer service by assisting customers with queries and ensuring that their problems are solved in a quick and efficient manner. • Able to handle difficult customers who claim they have won a bet or should have won more etc.• Process bets, enter the information into the computer and make sure everything is correct.• Work out bet returns using calculations if the computer is not working.• Responsible for managing a cash register, balancing the till, Closing up.

Myrtle Beach, South Carolina Area

I worked as a sales assistant where I actively sold sunglasses on a daily basis. I used my gained knowlege over a number of weeks to help me in the selling process and inform customers of the benefits of the various brands and products. I feel my marketing background stood to me in this position as I was able to deliver a sales pitch to sell the products, while also be able to act on the spot to try and help a customer find exactly what they needed.

Msc In Marketing Practice, Marketing, 2:1

Activities and Societies: GAACore Modules: • Relationship Management • Business Case Analysis • Contemporary Issues in Marketing •.

Bachelors Of Business (Honours) In Marketing, 2:1, Marketing

Activities and Societies: GAA, soccer

Leaving Certificate, Leaving Cert

Activities and Societies: GAA