Graham Perkinson
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Graham Perkinson Email & Phone Number

Commercial Business Partner - Sales and Marketing at Walter & Wild
Location: Auckland, New Zealand 13 work roles 2 schools
1 work email found @cbrands.com LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Current company
Role
Commercial Business Partner - Sales and Marketing
Location
Auckland, New Zealand
Company size

Who is Graham Perkinson? Overview

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Graham Perkinson is listed as Commercial Business Partner - Sales and Marketing at Walter & Wild, a with 116 employees, based in Auckland, New Zealand. AeroLeads shows a work email signal at cbrands.com and a matched LinkedIn profile for Graham Perkinson.

Graham Perkinson previously worked as Commercial Business Partner - Sales & Marketing at Walter & Wild and Commercial Business Partner Australia at Constellation Brands New Zealand. Graham Perkinson holds Chartered Accountant, Accounting from Auckland Technical Institute.

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Email format at Walter & Wild

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{first}.{last}@cbrands.com
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Profile bio

About Graham Perkinson

Fully qualified New Zealand CA with extensive financial and commercial experience in the Australasian FMCG grocery industry, across manufacturing and retail. An outgoing, collaborative and inquisitive business partner who enjoys engaging with Sales and Marketing to provide support, insights and recommendations to drive profitability.

Listed skills include Financial Reporting, Fmcg, Forecasting, Financial Accounting, and 46 others.

Current workplace

Graham Perkinson's current company

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Walter & Wild
Walter & Wild
Commercial Business Partner - Sales and Marketing
Auckland, NZ
Employees
116
AeroLeads page
13 roles

Graham Perkinson work experience

A career timeline built from the work history available for this profile.

Commercial Business Partner - Sales And Marketing

Auckland, Nz

Commercial Business Partner - Sales & Marketing

Auckland, New Zealand

Commercial Business Partner - Sales And Marketing

Auckland, New Zealand

I initially joined Walter and Wild on a 9 month fixed term contract as Commercial Business Partner, taking responsibility for and improving month end reporting, analysis, insights, processes & partnering closely with Sales and Marketing to focus on reaching profitability targets for existing and new products through the development of pricing tools and collaboration with the team.Key Achievements include:- Streamlined month end processes to 2 days shorter, through improved processes, reporting, analysis and insights.- Developed a single sales reporting model with training, providing better visibility for the team, drive more insightful commentary, provide a more “future focused” view and improve efficiency.- Collaborating with the sales team to execute a significant list price increase, taking responsibility for modelling, scenario building, driving meetings & implementing pricing to increase annual profit by $500k.- Development of the highly used “Pricing Evaluation Tool (PET), by collaborating with the Category Manager to improve both internal and external P&L’s for scenario building and ensuring all KPI’s and metrics were visible for assessment and reasonableness.- Completed annual budget, working closely with the Sales and Marketing team to ensure all forecasted volumes and financials were robust and realistic.- Developed a Trade Spend database to accurately model product & customer profitability, based on actual spend.- Ad-Hoc projects & modelling as requested

May 2023 - Aug 2024

Commercial Business Partner Australia

Auckland, New Zealand

As Commercial Business Partner, my primary role was to collaborate, support & challenge the Sales & Marketing team by providing financial acumen to all promotional activity, new product development & forecasting accuracy through comprehensive modelling & insights. The role also has full responsibility for collating the month end result with analysis & commentary to senior management along with annual plan & bi-annual latest estimates.Key responsibilities include:- Business Partnering with Sales & Marketing to provide all financial reporting, KPI’s & insights down to Channel, brand & product level- Month-end result & presentation with commentary & insights to senior management against full year forecast, Plan & bi-annual latest estimates- Design and development of an Excel based forecasting & reporting model for NZ & Australia- Model & challenge pricing & promotional activity rational including new product development- Partnering with the GM to identify & agree key drivers & measure against business strategy- Identification, continuous review, measuring & driving all high priority projects. - Drive forecast accuracy & all planning processes identifying opportunities & risks- Promotional expenditure models, accruals & balance sheet reconciliations- Daily sales reporting- Leading formal projects to improve business processes, efficiency, & accuracy- Managing & developing the Commercial Assistant Accountant- Ad-Hoc projects & modelling as requestedWhen I joined Constellation Brands, I was responsible for New Zealand & completely re-engineered all models & business processes to meet the business requirements. I was then given the opportunity to implement the same proven structure into the Australian business.

Jun 2020 - Mar 2023

Finance Manager

Highbrook, Auckland, New Zealand

The initial contract role of Finance Manager had full responsibility for the finance function, managing a team of 3 direct & 2 indirect reports. The vision was to transfer tasks to the Group FC & employ a Cost Accountant.Key responsibilities include:- Monthly financial, sales & inventory reporting & forecasting with detailed commentary, including continued re-engineering of all reports to meet the new parent co & bank requirements- Introduce full manufacturing variance reporting against standard- Manage the annual budget process & provide Excel models for stakeholders- Review & agree standard costs on manufactured products & update into ACCPAC.- Drive the annual external audit- Administer the Sage ACCPAC system- Recruit a Cost Accountant & handover all sales, inventory, potato receipting & costing tasksI was then asked to undertake a number of special projects as follows:- Transfer existing Potato Receipting process from Microsoft Access (unsupported) to Dynamics NAV, including integration into ACCPAC, buyer generated invoices & designing a “Cube” to report quality & supply. - Extend the monthly Excel sales reporting tool to a rolling daily sales model with dashboard, executive summaries & detailed analysis against prior years, budget & forecast. This tool highlighted a number of opportunities & has transformed KPI’s & focus. - Develop group wide 3 year strategic modelMr Chips Ltd was originally established as a privately owned NZ business in the 1970’s & recognised for it’s widely recognised slogan “Please Give Me Some Mr Chips Chips Mister”.Located in Highbrook, it was purchased in 2013 by Balle Brothers Ltd, a NZ family owned, agricultural business based in Pukekohe. Mr Chips employs approximately 25 HO & 100 factory staff & has a turnover of approx $55m NZD. The customer base includes distributors, buying groups, fast food chains, restaurants & contractual business. Mr Chips Food Service division supplies other potato & non-potato products.

May 2014 - Sep 2016

Finance Manager

Te Atatu Peninsula, Auckland, New Zealand

The role of Finance Manager has full responsibility for the finance function, reporting to the Chief Finance Officer and managing a team of 4 direct reports, which includes an assistant accountant. Key responsibilities include:- Weekly manufacturing variance analysis & commentary to executives- Monthly board reporting (P&L, Balance Sheet & Cash flow)- Budgeting (annual) & forecasting (quarterly)- Cash flow- Debtor & Creditor control- Payroll (weekly)- Capital management & the Fixed Asset Register- Product standard costing (updated quarterly)- Trade spend analysis & control- IRD requirements- Master data maintenance- Internal controls & processes- External audit & statutory reportingTasti Products Ltd uses Microsoft Dynamics AX 2009, which is fully integrated across finance, receivables, payables, production, inventory management, projects & fixed assets. Trade Plus to manage trade spend & MW Solutions to introduce invoice scanning has also been integrated into AX. A full understanding of these modules & information flows into finance is a requirement of the Finance Manager.In addition to these core responsibilities, leadership or involvement in key business initiatives with internal stakeholders or external parties is expected to maintain financial processes & control.Tasti Products Limited is a New Zealand family owned and operated FMCG food manufacturing business based in Te Atatu Peninsula, employing approximately 50 head office and 200 manufacturing staff and has a turnover in excess of 100m NZD. The customer base is primarily in the supermarket trade, selling into New Zealand & Australia, with products being produced under private label, contract & the Tasti brand including muesli bars, cereals, packaged dried fruits & nuts along with a ready meal business under the Kaweka brand based in Hastings.

Apr 2012 - Apr 2014

Financial Controller

Newmarket, Auckland, New Zealand

The role of Financial Controller has full responsibility for the finance function, customer services, stock control & sales administration, reporting directly to the Hutchinsons General Manager with a dotted line to the Australian based Chief Finance Officer & managing a team of 5 direct reports.Key responsibilities include:- Monthly financial reports & commentary to Australian parent- Weekly sales analysis & reporting- Annual budget including detailed product contribution by customer- Foreign exchange contracts & cash flow- Accurate promotional pricing & controls- Debtor & Creditor control- Stock control (aged inventory) & stock takes- Integration with 3rd party logistics - IRD requirements- Master data maintenance- Internal controls & processes- IT system maintenance & integrity- External audit & statutory reportingIn addition to the core responsibilities, a number of projects were undertaken including leading the NZ implementation of Movex to replace CBA, the implementation of Movex warehouse management into the 3rd party chilled warehouse & the full implementation of Foodstuffs EDI ordering & invoicing. Hutchinsons Ltd is owned by Bright Foods based in China, which also owns Manassen Foods Australia. Hutchinsons distributes into the New Zealand FMCG supermarkets under the owned Trident brand along with other agency brands such as Carrs, Ryvita, Oxo, King Oscar & chilled products which include Castello & Fromageries Bel. Hutchinsons turnover is $39m NZD.

Aug 2006 - Mar 2012

Business Systems Manager

Manukau, Auckland, New Zealand

The role of Business Systems Manager was initially responsible for the selection of a replacement IT system, followed by the management of the implementation. Oracle E-Business Suite was selected & implemented rapidly, successfully & on time in 4 months, which involved coordinating an internal team of 10 staff & working closely with external consultants. The implementation also included structuring a consignment stock process.The company then distributed for Ferrero, which involved integrating into the 3rd party logistics IT system & insuring independent reporting requirements were met.As a result of high demand for analysis & reporting on sales and profitability, this role then took ownership for the implementation & development of reporting requirements through Oracle Discoverer, maintenance of pricing & promotional models along with assisting in the budgeting & forecasting processes.Sellagence was a privately owned & operated business, setup by the Gillette Chief Executive Officer with the vision of ultimately distributing or providing sales support for 5 global branded companies.

May 2001 - Aug 2006

Systems & Reporting Accountant

Gillette New Zealand

Manukau, Auckland

Feb 1999 - May 2001

Temporary Assignments

Working Holiday - London

London

Aug 1996 - Aug 1998

Assistant Accountant

Lion Liquor Retail

East Tamaki, Auckland

Aug 1990 - Sep 1993
Team & coworkers

Colleagues at Walter & Wild

Other employees you can reach at walterandwild.com. View company contacts for 116 employees →

2 education records

Graham Perkinson education

Chartered Accountant, Accounting

Auckland Technical Institute

School Certificate, University Entrance, Bursary, Accounting

Kings College
FAQ

Frequently asked questions about Graham Perkinson

Quick answers generated from the profile data available on this page.

What company does Graham Perkinson work for?

Graham Perkinson works for Walter & Wild.

What is Graham Perkinson's role at Walter & Wild?

Graham Perkinson is listed as Commercial Business Partner - Sales and Marketing at Walter & Wild.

What is Graham Perkinson's email address?

AeroLeads has found 1 work email signal at @cbrands.com for Graham Perkinson at Walter & Wild.

Where is Graham Perkinson based?

Graham Perkinson is based in Auckland, New Zealand while working with Walter & Wild.

What companies has Graham Perkinson worked for?

Graham Perkinson has worked for Walter & Wild, Constellation Brands New Zealand, Mr Chips Limited, Tasti Products Limited, and Hutchinsons Ltd.

Who are Graham Perkinson's colleagues at Walter & Wild?

Graham Perkinson's colleagues at Walter & Wild include Stuart Johnston, Tannith Elisabeth, Hannah Lartey, Georgia Mcmeeking, and Bernadette Surman.

How can I contact Graham Perkinson?

You can use AeroLeads to view verified contact signals for Graham Perkinson at Walter & Wild, including work email, phone, and LinkedIn data when available.

What schools did Graham Perkinson attend?

Graham Perkinson holds Chartered Accountant, Accounting from Auckland Technical Institute.

What skills is Graham Perkinson known for?

Graham Perkinson is listed with skills including Financial Reporting, Fmcg, Forecasting, Financial Accounting, Internal Controls, Financial Analysis, Team Management, and Variance Analysis.

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