Many of my clients tell me 'Graham I know that you are a highly qualified Charted Accountant and business tax expert but what I really value is the fact that you always keep yourself up to date and there for me when I need help, advice and support- you care and will not let me down. You will always try to find practical concise solutions to my issues in the most timely manner but you will always be straight and honest with me. ' My clients deadlines are my deadlines and I care for each and every client's business success - increasing revenues while reducing costs and tax liabilities.It has always been the case that cashflow is the most important and critical consideration for small to medium sized businesses. Cashflow is different from profit , the latter is an accounting concept and can generate different results based on what accounting strategies and policies applied by your accountant. Cashflow is more 'real' and simply put it is the ability to pay your bills on time. And this is far more important to the ultimate survival and sustainability of your business.