Director
CurrentWe own proven software which gives rights holders, brands or celebrities/sports stars all the tools needed to launch, manage and analyse targeted contests and promotions. These campaigns generate data rich targeted leads, generating ROI for sponsors at a cost per lead significantly below normal advertising methods.Our aim is to enable our customers to reach their fans/followers, identify who they are and understand what makes them tick. We track every interaction so we can then help properly target and plan marketing campaigns, show return on investment for these campaigns and generate sales. We can also analyse (in real time) sentiment across social media or live streams towards brands.Our software includes a contest management suite complete with diagnostics, which enables the launch, management and tracking of contests and promotions (conversion rates are typically between 35% and 65%), game software which can be plugged into the management suite, including a complete fantasy sports platform, a lottery platform and a suite of games (including trivia, sweepstake style contests, bingo games and scratch cards).
