Product Marketing, Budget Management, Team Leadership, and Brand Identity: Managed a $1.3M digital budget, collaborating cross-functionally to elevate the organization’s brand identity, voice, and program sales.Social Media and Digital Marketing: Produced social media strategies that led to a 200,000+ growth in followers, including customer journeys with incentives, similarly positioned surveys, and short message service (SMS) marketing.Relationship Building and Creativity and Innovation: Forged strong relationships with senior leaders, becoming a trusted source for creativity and innovation.Mentoring and Capability Development: Mentored team members, sharing knowledge and strategic solutions that grew capacity and capabilities.Content Management Systems (CMS) and Website Building: Using WordPress, Unbounce, and Sitecore, built dedicated landing pages for offerings and content hubs.Branding and Cross-functional Collaborations: Partnered with creative team to build a comprehensive brand guideline handbook—implemented enterprise-wide—that outlined best practices and defined the organizational voice.Search Engine Optimization (SEO) and Driving Results: Built a robust SEO framework that resulted in 1st-page rankings for the top 4 keywords on Google.Web Content Management: Optimized website content and implemented keywords that promoted a 90%+ increase in organic traffic.Blog Marketing and Data Analytics: Revitalized the blog’s presence by accelerating content deployment, optimizing it for SEO, and using Semrush to monitor analytics. These changes grew total views by 50%+ and engaged sessions by 30%+.Product Launch, Digital Content, and Revenue Generation: Launched 2 digital-focused products (with no direct mail support) that drove $1.8M in combined net new revenue and beat enrollment projections by 55% in fewer than 8 months.

Creative Strategy, Digital Strategy, Team Management, and Business Growth: Worked with a 4-person social media, design, and development team, shaping the company’s digital strategy, creative direction, and key messaging to fuel business growth.Editing: Reviewed team’s work, edited copy, and offered constructive support to ensure high-quality output.Streamlining Process: Built an internal hub that allowed all cross-functional teams to submit requests for social media posts, creative assets, and development work, streamlining and expediting the process.Marketing Strategy, Email Marketing, Marketing Campaigns, and Conversion Optimization: Deployed email marketing strategies—such as integration with customer journeys, template updates, and a calendar aligned with market research—that improved conversions by 35% and click-through rate (CTR) by 6%.New Business Development and Salesforce.com: Implemented Salesforce customer journeys and SMS programs that drove $500K in new membership revenue in less than 1 year.

Content Strategy, Copywriting, and Customer Engagement: Owned end-to-end content strategies—from research and planning to creative development and implementation—that engaged diverse audiences and elevated their digital experiences.Strategic Leadership and Project Management: Worked with 8-person creative team, provided mentorship, resourced projects, and tracked task progress.Website Updating, Widgets, and CTR: Steered the rebuild of nationals.com and its affiliate partner pages, optimizing technology and widget functionality to ensure prominence of crucial calls to action (CTAs). These improvements and timely updates to articulate high-priority content increased CTR by 21% (beating benchmarks by 16%).Building Business Partnerships and Mobile Application Design: Established MLB's first partnership agreement with BetMGM, which marked a transition from paper to digital-only ticketing and led to a 140% increase in Ballpark app downloads. Partnered with executive leadership to grow and convert this partnership, evolving the app’s look and feel, marketing language, and offerings to maximize user engagement and product sales.Customer Journeys: Developed customer journeys that incorporated built-in incentives, SMS marketing, and other solutions that boosted digital fanbase subscriptions by over 200%.

Creative Ideation, Brand Awareness, and Podcasting: Ideated and operationalized strategies to bolster brand awareness and product sales. This included a podcast and blog that grew social audiences by 50,000+ members and increased website traffic by 43%.A/B Testing and Online Conversion: Using Google Optimize, programmed A/B testing platform to track and grow online conversions.Native Advertising: Developed a native ads structure for the website that boosted the CTR by 22% and download of associated thought-leadership materials by 48%.

New Business Generation, Strategic Prospecting, Needs Assessment, and Revenue & Profit Growth: Developed business in a new revenue channel, contacting prospects that engaged with free digital materials, identifying their event needs, and closing product sales. Built and rolled out conversion funnel for this new vertical, boosting month-over-month gross profit by 8%.Onboarding and Training: Onboarded, trained, and directed 12 team members to support the growing vertical.

Positioning (Marketing) and Membership Growth: Managed the build of a 2nd generation information technology research content bundle, positioning the product for better digital accessibility, download, and purchase. This new offering contributed to an 11% year-over-year increase in membership renewals.

Account Management and Cross-Channel Marketing: Owned 50+-client book of business, leveraging understanding of client needs and digital analyses of cross-channel performance to improve their marketing efforts. Notably, optimized the Vocus product suite to grow Sanuk footwear’s organic site traffic by 40% in less than 6 months.

Managed the social media platforms of over fifteen restaurants in the DC area using Sprout Social. I also acted as the company photographer taking pictures of both new food items and events held at client venues. The combination of these experiences made me a valuable asset to the media and marketing industry.

Researched potential sponsors for events and fundraisers held by the Formula Strategy Group. Compiled background information for projects such as, "The Wounded Warrior Project" and the, "Carrier Classic" where the opening game of the 2011/2012 Men's NCAA Basketball season was held on the USS Carl Vinson.

Interned for 3 separate stations: WMZQ, HOT 99.5, WASH (FM). Contacted listeners and prizewinners to inform about prizes and station activity. Organized and attended station events: concerts, benefits, etc.

Production assistant on Susan Koch’s emmy-award winning “Cabin Films” production team. Helped manage footage on recent “Feature Documentary” by logging and capturing footage to later be used in the stages of post-production.

Worked for New York City’s professional tennis team, the New York Sportimes, by compiling media landscapes shown on jumbotron during home matches including sponsor slides, advertisements, and shot-spot technology.