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Andrea is a Minneapolis-based brand experience consultant currently serving as the Co-Executive Director of the 2026 IIHF World Junior Hockey Championship with Minnesota Sports and Events (MNSE), following a successful tenure as the Co-Executive Director of the 2023 and 2024 Men's and Women's Basketball Tournaments that were held in Minnesota. She originally partnered with MNSE to bring the 2022 NCAA Women’s Final Four Championship Tournament to Minneapolis and served as the Title IX Program Director for the Title IX 50th Anniversary campaign in 2022.Prior to collaborating with Minnesota Sports and Events she held a leadership role with Surly Brewing Company where she served as the Senior Director of Brand Experience. There she established their private events program, curated numerous public and private events for the beer hall and beer garden, executed the annual SurlyFest and Darkness Day celebrations, and partnered with the team at First Avenue to establish and run the Festival Field outdoor music venue hosting artists such as Lord Huron, Spoon, Gary Clark Jr, The Violent Femmes, and more.With a passion for community building and a need to create work that positively impacts the world around us Andrea has also been lucky to have worked with the teams at Minnesota Public Radio News, Lemonada Media, Minnesota Festival and Events Association, Twin Cities Catalyst Music, St. Paul Downtown Alliance, Towerside Business Alliance, the Basilica Block Party Planning Committee, Rock What You Got, Surly Brewing Co, and American Public Media Group. Andrea is also a co-founder of the Great Lakes Association of Musicians and Artists, a membership-based non-profit committed to supporting contribution of independent artists and musicians in our community by providing the social, mental, and physical support resources that allow them to continue to create a kinder, more beautiful world.While she tends to keep a full calendar, you can find Andrea spending her downtime at her home in south Minneapolis, hanging out with her fiancée Scott and their puppy Hank while trying to master Taylor Swift’s Folklore album on piano.
Minnesota Sports And Events
View- Website:
- mnsportsandevents.org
- Employees:
- 30
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Minnesota Sports And EventsMinneapolis, Mn, Us
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Co-Executive Director, 2026 Iihf World Junior ChampionshipMinnesota Sports And Events Feb 2021 - PresentBloomington, Minnesota, UsCURRENT PROJECT: 2026 IIHF World Junior Hockey Championship, St. Paul, MNServing as one of the executive directors of the local organizing committee, overseeing external operations, athlete experience, state and community impact/engagement, local advisory council, VIP hospitality and fan experience, and supporting the ancillary events team. Past Projects: 2023 2024 BigTen Women's Basketball Tournaments, 2024 BigTen Men’s Basketball Tournament- Executive Director of the local organizing committee, overseeing all tournament operations and execution.2022 NCAA Women's Final Four and Title IX 50th Anniversary Celebration- Provided support to all event partners through brand activations, event integration, and asset management.- Member of the local organizing committee, served as the Title IX 50th Anniversary Program Director.- Managed the Title IX Partner Advisory Council.- Managed the local organizing committee's diversity, equity, and inclusion priorities.- Led the planning and execution of all VIP hospitality ancillary events in conjunction with the 2022 NCAA Women's Final Four tournament.- Managed the MNSE social media accounts and development of social strategy for MNSE, WFF, and Title IX
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Brand Experience ConsultantGraham Company Consulting Jan 2020 - PresentTwin Cities based freelance creator focused on bringing brands to life while bringing communities together. Services include event production, brand strategy & activation, partnership and sponsorship management, and marketing support. Client list includes Minnesota Sports & Events, Lemonada Media Field Guide Inc., American Public Media Group, Saint Paul Downtown Alliance Welcome Back Campaign, Rock What You Got, Fueled Collective, Livewire Entertainment, Surly Brewing Company.Let's create great things together!
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Event Marketing ConsultantMinnesota Public Radio Feb 2024 - Jul 2024St Paul, Mn, UsAs part of their Minnesota Heritage Legacy Fund grant, MPR News is embarking on a statewide road trip to arts organizations, venues and events throughout Minnesota to promote and bring attention to the arts in Minnesota and MPR News' coverage of our vibrant art scene. "Flowing Currents" is a mural created by Minnesota Artist Marlena Myles that includes an augmented reality experience.Project responsibilities include identifying and liaising with contracted artist, management of project timeline, curation of mural tour stops, and documentation for project recap report. -
Marketing & Events ConsultantLemonada Media Apr 2023 - May 2024Minneapolis, Mn, UsSupported the Lemonada Media marketing team through a high-profile spring podcast launch season. Work included: - Overseeing the marketing plan/strategy for the new podcast "Blind Plea" resulting in the top podcast placement on Apple Podcasts within one week of launch.- Supporting the "No One Is Coming To Save Us" tour's first leg of locations with promotional placements and media outreach.- Working directly with the Director of Marketing Revenue and Brand Loyalty to build the initial framework for the new Lemonada events program to support their catalog of shows and the brand in general. This ongoing work includes guiding the internal conversations around priorities, budget, and workflow as well as providing creative input and industry knowledge of trends and success stories. -
Senior Marketing Consultant - PodcastsAmerican Public Media Group Jun 2020 - Nov 2022Saint Paul, Mn, UsSupporting the American Public Media Group podcast team through a busy summer of show launches. Providing marketing strategy oversight, partnership building strategies, social media management, and additional project work. -
Senior Brand Experience DirectorSurly Brewing Co. Jan 2017 - Apr 2020Brooklyn Center, Mn, Us- Oversaw event, brand ambassador, tour, and festival departments.- Established and managed Surly’s Festival Field, a 7,000-person capacity venue and executed the production of 15 national tour concerts as well as multiple large-scale community events from 2016 - 2020.- Curated, organized, and executed all brand activation efforts both on brewery properties and in the market.- Lead efforts to diversify brand activations and events to intentionally reach and engage a more diverse audience. - Implemented event and brand experience programs to build craft beer accessibility and engagement with our LGBTQ+, visually impaired, and BIPOC communities.- Managed all experience team project timelines, task lists, and deadlines.- Collaborated with sales and hospitality teams to develop brand programming to drive customer engagement and revenue both in house and in the field.- Represented Surly’s brand through multiple speaking engagements, PR and media outlets, and industry events.- Managed brand partnerships and sponsorships on local, regional, and national tiers.- Identified, analyzed, and executed opportunities for impactful brand exposure to new audiences.- Expanded Surly’s marquee events through the addition of revenue generating tactics (tickets, experience packages, etc.), elevated talent booking, innovative brand activations, and intensive marketing strategy to grow audience size and community awareness.- Drove Surly’s partnership in local accounts and events during Super Bowl 2018 in Minneapolis, creating prominent product placement at 52 events over 6 days, resulting in Surly having the most local brand exposure in the state. - Managed $300K budget and P&L for all Brand Experience departments. -
Senior Event ManagerSurly Brewing Co. Jan 2015 - Dec 2016Brooklyn Center, Mn, Us- Established Surly’s private event business model for in-house event center and beer garden, including all standard operating procedures, sales roadmaps, staffing structure, employee training programs, and guest service models for private events.- Produced $3M in private event revenue over first 24 months of the private events program, exceeding initial revenue goals by 80%.- Managed sales forecasting, $100k budget, and P&L for the private event sales program.- Built and maintained relationships with local, regional, and national vendors for all brewery event production.
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Event Sales Manager & Group CoordinatorHyatt Hotels Corporation Oct 2008 - Jan 2015Chicago, Il, UsHyatt Regency Minneapolis. Event Sales Manager. 2010 - 2015- Lead new business development for property following multi-phase hotel renovation resulting in 75 new business accounts, 20 wedding bookings, and $750K+ in event revenue above forecast in the first year following renovation completion.- Reestablished hotel as a premier wedding venue in the local community through marketing tactics, business outreach, and partnership development with local vendors.- Recognized company-wide for production achievements between 2010 – 2015 for consistently achieving over 110% of annual quotas averaging $1.6M revenue annually.Hyatt Regency New Orleans. Interim Senior Event Manager – Hotel Opening Team. 2012- Supported the local event team during the hotel’s reopening following Hurricane Katrina.- Produced over 30 events during Mardi Gras 2012, generating $750K+ in revenue.- Planning and productions support for Brad Pitt’s “Night to Make it Right” 1,200 guest fundraiser on March 10, 2012.Hyatt Hotels, Multiple Properties, Seattle, WA. Senior Group Coordinator. 2008 – 2010- Managed large group reservation and travel accommodations between two properties.- Primary clients were in sports and entertainment including MLB, NFL, and multiple music acts and celebrities.- Member of the Hyatt at Olive 8 opening team, leading the building of the hotel’s internal reservation system prior to guest arrival. -
Marketing And Public Relations DirectorAnnex Theatre Jun 2009 - Jun 2010A volunteer position with primary focus of expanding the Annex Theatre's public reach, creating innovative marketing plans, discovering new avenues for arts exposure, and engaging the local communities to generate new audience to see new art that challenges rules and takes risks.
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Education Administrative InternSeattle Children'S Theatre Jun 2008 - Aug 2009Worked with drama school staff and education interns to facilitate the 2008 Summer Drama School program. Responsibilities include database management, fundraiser/event assistance, customer/student support, Saturday class coordinator, class observation coordinator, teaching assistant, and intern request coordinator. Also completed the 2008-2009 Apprenticeship Program and was an active Teaching Artist for the 2009 School Year.
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Audience Development Team LeaderConcordia College Theatre Department Dec 2005 - May 2008Responsible for all outreach, marketing and public relations materials for the Concordia College Theatre. This included area letters, church letters, press releases, sandwich boards, and programs and posters distribution for 4 mainstage productions, all lab theatre events and shows, and multiple events that took place in the theatre building. Designed and created a weekly newsletter that was sent to all students about theatre activities. Created lobby displays for every production. Coordinated with designers, theatre faculty and the audience develop team to ensure all projects were completed thuroughly and on time. Managed a team of 5 staff members to complete all projects for each production.
Andrea Graham Skills
Andrea Graham Education Details
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Concordia CollegePublic Relations
Frequently Asked Questions about Andrea Graham
What company does Andrea Graham work for?
Andrea Graham works for Minnesota Sports And Events
What is Andrea Graham's role at the current company?
Andrea Graham's current role is Events & Experiences | Brand Activation | Community Engagement | Partnerships & Sponsorships | Mental Health Advocacy.
What is Andrea Graham's email address?
Andrea Graham's email address is an****@****ail.com
What is Andrea Graham's direct phone number?
Andrea Graham's direct phone number is +161271*****
What schools did Andrea Graham attend?
Andrea Graham attended Concordia College.
What skills is Andrea Graham known for?
Andrea Graham has skills like Event Management, Hotels, Event Planning, Catering, Food And Beverage, Hospitality, Banquets, Hospitality Management, Meeting Planning, Hospitality Industry, Menu Development, Management.
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