Graham is the co-founder and Managing Director of newfocus research “market and social research experts.” Graham leads a team of highly talented market and social researchers that have extensive local and international experience (from both a supplier and client perspective) across Australia, Europe and Asia and are currently expanding partnerships in India and the Middle East. With over 28 years in the industry, newfocus offers a wide range of innovative and traditional… Show more Graham is the co-founder and Managing Director of newfocus research “market and social research experts.” Graham leads a team of highly talented market and social researchers that have extensive local and international experience (from both a supplier and client perspective) across Australia, Europe and Asia and are currently expanding partnerships in India and the Middle East. With over 28 years in the industry, newfocus offers a wide range of innovative and traditional services that assists clients better understand the “why” question, and make better decisions to achieve their business and/or social change goals. Whether it be understanding human behaviour, creating new products and services, building brands, engaging communities, improving customer experience, developing communication programs or tracking impact and effectiveness, Graham and the team have had extensive experience across most industries and all tiers of government. We are passionate about market and social research that can make a difference to people and organisations. Always keen to assist and up for a discussion on how we can help. Drop me a line. Show less

One of the original founders of newfocus, Graham has worked extensively in business, industry and with the public sector at all levels and in all aspects of market and social research including qualitative and quantitative methodologies for more than 28 years. Graham specialises in developing strategic research programs to establish, measure and evaluate an enormous range of market, social and demographic programs. Graham has been involved with, or personally managed, over 1000 market… Show more One of the original founders of newfocus, Graham has worked extensively in business, industry and with the public sector at all levels and in all aspects of market and social research including qualitative and quantitative methodologies for more than 28 years. Graham specialises in developing strategic research programs to establish, measure and evaluate an enormous range of market, social and demographic programs. Graham has been involved with, or personally managed, over 1000 market research projects.He has also worked in helping with the implementation and communication of research results and customer needs from the frontline to board level, and to Parliamentary Committee levels. This includes international benchmarking, marketing strategies, developing and designing staff research programs and gap analysis. He is experienced at developing behavioural change programs for teams that tie together service excellence, quality management and international best practice. Graham has had comprehensive senior management experience including:• general management & board representation• leadership and culture change• brand development, positioning & marketing strategies• communications, marketing, advertising• customer experience programs, practices and the development of managers• developing and running management workshops, design thinking and seminars at various levelsGraham holds a Bachelor of Business (Marketing), a Fastrac MBA and has been awarded QMR status from AMSRS (Qualified Practising Researcher).Qualifications and membershipsBBus (Mkt), QPR , AMSRS Show less