Graham Candy Email & Phone Number

Toronto, Ontario, Canada

2024International Small Agency of the Year (AdAge)Top 5 International Independent Agency of the Year (One Show)Top 10 International Independent Agency of the Year (WARC)2023North American Independent Agency of the Year (LIA)Top 20 International Independent Agency of the Year (One Show)Small Agency of the Year - Bronze (Strategy Magazine)Campaign of the.

Toronto, Canada Area

I worked with a bunch of smart and creative people making great work for clients like the Dairy Farmers of Canada, PepsiCo and Onlia.

Toronto, Canada Area

I led strategy across the social media, influencer, research and brand planning disciplines (team of 18). Our core competencies were: brand development, social and digital strategy, communications planning, influencer strategy, customer journey mapping, persona + segment development, and trend reporting.Key clients included: IKEA, TD Bank, Aphria, General.

Toronto, Canada Area

• Worked with talented team to help double revenue of key client portfolio through:
• Establishing Diamond's strategy department and growing team to service multiple client needs across CPG, Alcohol, and Finance categories.
• Developing brand positioning and campaign marketing strategies for extensive list of consumer/retail companies including TD, Canadian Tire, Campbells etc.
• Carrying out primary research and delivered consumer and technology trend reports for key clients.
• Implementing the digitization of Diamond environment including Slack integration.

Toronto, Canada Area

• Fresh Squeezed Ideas is a foresight, strategy and innovation boutique. During my time there I:
• Identified deep consumer insights, heavily rooted in my background in Cultural Anthropology to make marketing and brand strategy recommendations across multiple categories and against a range of business challenges.
• Provided project leadership both internally and with clients on qualitative research projects across CPG, Pharma and Auto categories
• Developed and applied strategic brand building thinking and process to solve client business challenges.
• Carried out wide range of qualitative methodologies. Specialized in ethnography, with secondary focus on in-person focus groups, online communities, in-home & in-store interviews.
• Moderated across a range of client brand challenges, including advertising testing, package design testing, consumer insight and positioning projects.

Phd (Abd), Social-Cultural Anthropology

I studied how culture and technology come together to change human experiences. Key area of focus was social media and the emergence of.

Ma (Hons), Social-Cultural Anthropology

Specialized in ethnographic methods, qualitative research methods and technology theory. Dissertation entitled "Mapping Gaming.

Ba (Hons), Anthropology