Responsible for business development, product and brand marketing team for Intelitek and CoderZ STEM and CTE education products,

Mass Digital Marketing provides consulting to small businesses

Adapteva is a privately held semiconductor and embedded computing startup advocating parallel computing. Marketing and operations lead of 5 person start-up supporting ramp up and product delivery to BtoC and BtoB market. Built go-to-market strategy, tools and campaigns to support sales. Supported funding initiatives and managed operations including, vendor relations, manufacturing, channels and e-commerce.• Delivered on commitments to 9000 kickstarter and pre-order customers• Initiated steady-state production, launched ecommerce site and worldwide distribution• Nurtured community of over 5000 active users and built marketing plan to target three key audiences

Led marketing for product unit within General Dynamics C4 Systems. Hands on role responsible for Strategic Communications, Product Marketing, Channel Marketing and Marketing Operations. Member of leadership team for business unit (formerly Fortress Technologies and IP Wireless), specializing in Mesh Wi-Fi and 4G/LTE cellular wireless for the Defense and Public Safety markets. Participant in GDC4S Marketing Table – a cross-business-unit team that defined and implemented company wide marketing strategy. Worked in cooperation with other management units and product lines, developing corporate marketing plans for a capabilities and solution focused approach to the industry.• Creation and execution of high-impact marketing campaigns for $100M management unit • Ownership of company-wide Public Safety marketing campaign• Supported acquisition of Fortress Technologies by General Dynamics• Responsibility for sales enablement including content development, sales tools and training

Led companies marketing and product management through product definition, company launch and product launch. Developed go-to-market strategy, messaging, positioning, market intelligence and sales tools. Responsible for product marketing, marcomm, PR, web, exhibitions, product management and sales/partner communications. Hands on role working closely with engineering, sales, and channels. Created integrated, multi-touch marketing and successful lead generation programs. Supported channel recruitment for indirect international sales model. Developed close ties with publications, industry analysts, industry associations and test labs worldwide.• Led marketing program through solution definition, company launch and product release to achieve over 85% market share in crowded niche industry space• Established company as a thought leader in the space of wireless test achieving broad market awareness in less than two years• Successes included multiple awards, successful pull marketing campaigns, far reaching PR campaign and a very high level of industry recognition of company and product• Developed successful channel partner program in Europe, Middle East and Asia that drove profitable business• Participated in industry forums to promote company recognition, including chairmanship of committees and coordinating cooperation with partners and competitors

Led team of marketing and sales support professionals promoting the data networking solutions from Avaya. Team was responsible for creating product marketing strategy and driving market development, interfacing into sales and sales support. Responsibility included supporting worldwide field marketing programs.• Managed marketing team in a $300M+ enterprise networking division delivering product positioning, market awareness and market penetration through a focused interdisciplinary approach• Product evangelist and spokesperson for division within company, to customers, partners and in public forums and conferences

Outbound technical marketing. Role involved managing strategic sales support for the Avaya sales and marketing engine with specific emphasis on developing US market. Responsible for the entire range of Data Networking Portfolio

Managed team of 25 engineers in Israel, Europe and Asia providing technical support, pre-sales support, training and information services worldwide.· Responsible for: network design qualification, RFP responses and boilerplates, competitive product evaluations, product presentations, exhibitions and technical road shows