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Graham Mills Email & Phone Number

Global Head of Consumer Insights and Analytics at Sandisk
Location: Minneapolis, Minnesota, United States 9 work roles 3 schools
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Current company
Role
Global Head of Consumer Insights and Analytics
Location
Minneapolis, Minnesota, United States
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Who is Graham Mills? Overview

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Quick answer

Graham Mills is listed as Global Head of Consumer Insights and Analytics at Sandisk, a company with 6867 employees, based in Minneapolis, Minnesota, United States. AeroLeads shows a matched LinkedIn profile for Graham Mills.

Graham Mills previously worked as Guest Analytics & Insights Senior Director, Procter & Gamble Target Team at Procter & Gamble and Global Lead: P&G Media Services / AdTech (Senior Director) at Procter & Gamble. Graham Mills holds Master Of Business Administration - Mba, Economics from Indiana University - Kelley School Of Business.

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Sandisk

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Profile bio

About Graham Mills

I am a 26-year CPG executive (retired from P&G 10/2024) that loves to transform teams to create and execute a playbook of consumer-centric go-to-market strategies. This is FUN work that can create positive disruptions that reverberate for years! This work also generates meaningful sales growth and operational savings by codifying how to win through superior consumer understanding. Having steered pivotal analytics initiatives at Procter & Gamble, my tenure culminated as the Guest Analytics & Insights Senior Director for the P&G Target Team, leading a skilled team in reshaping the go-to-market strategy for both P&G and Target. Our collective efforts focused on crafting a robust data ecosystem and leveraging deep shopper insights to drive strategic decisions and C-suite engagement.I deliver my work through expert organization design and talent development—creating passionate and courageous teams that deliver across many types of organizations, from large corporate teams to internal start-ups.Specialties: Strategic playbook development; Consumer research, data, analysis; Retail & shopper strategy (digital + store); Market growth & expansion (regional + global); Media & marketing optimization; Organization design and talent acquisition & development; Data ecosystem & BI structures & alignment; Consumer targeting and segmentation.

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Graham Mills's current company

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Sandisk
Sandisk
Global Head of Consumer Insights and Analytics
Minneapolis, MN, US
Website
Employees
6867
AeroLeads page
9 roles

Graham Mills work experience

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Global Head Of Consumer Insights And Analytics

Minneapolis, MN, US

Guest Analytics & Insights Senior Director, Procter & Gamble Target Team

Cincinnati, Ohio, US

Lead a team of analysts, data scientists, and developers to decode market and guest trends to influence both P&G and Target go-to-market strategy. Responsible for the data ecosystem, analytics and data science capabilities, guest insight development, and C-suite guest engagement at both companies.

Jul 2021 - Oct 2024

Global Lead: P&G Media Services / Adtech (Senior Director)

Cincinnati, Ohio, US

Lead a 30+ person multidisciplinary team to deliver media performance and insight capabilities across the enterprise, including creative asset management, media modeling, marketing effectiveness, and smart audience creation. Managed $14MM design budget to deliver data, analytics, and systems to enable transformation.

Sep 2018 - Aug 2021

Global Design Lead: P&G Analytics & Insights Solutions (Senior Director)

Cincinnati, Ohio, US

Develop, implement, and leverage groundbreaking solutions in the areas of knowledge management, brand health tracking, media analytics, social media effectiveness, pricing and mix optimization, real-time consumer collaboration, and retail shopper experience via Agile development and iterative design.

Jul 2015 - Aug 2018

Senior Director, Analytics & Insights: Global Gillette Franchise

Cincinnati, Ohio, US

  • Lead the insights team for the $6B+ global Gillette business, directly supporting the Brand Franchise President. Responsible for strategy development, insight generation, learning agenda, staffing, and research budget.
  • Co-authored the Gillette Portfolio Strategy, the blueprint linking financial goals, consumer targets, brand positioning, and where to play + how to win strategies across the brand portfolio.
Sep 2011 - Jun 2015

Senior Director, Analytics & Insights: Global Body Care (Personal Care)

Cincinnati, Ohio, US

Led the insights program for the $2B personal care business, responsible for a broad, multi-brand portfolio, product & geography global whitespace strategy, defining target consumers by brand & segment, and price tier identification.

May 2008 - Sep 2011

North America Drug/Discounter Retail Channels, Analytics & Insights Director

Cincinnati, Ohio, US

Architected the “share growth plan” that enabled P&G’s strongest-ever growth in these limited-assortment channels, including a playbook to increase internal P&G buy-in for customized innovation and promotion to better resonate with Drug and Dollar shoppers.

Jun 2006 - May 2008

Us Retail Scale (Household Needs, Food & Beverage) Insights Director

Cincinnati, Ohio, US

Started up an insights and analytics organization focused on big and scalable retail shopper questions, including P&G’s first total-market Key Business Driver and Shopper Claims Qualification capabilities.

Feb 2003 - Jun 2006

Food & Beverage Sector, Sr. Insights Manager

Cincinnati, Ohio, US

Owned consumer insights for market-leading F&B brands (Folgers, Jif, Crisco), inclusive of innovation volume forecasting, brand equity analysis, and new business development.

Aug 1998 - Feb 2003
Team & coworkers

Colleagues at Sandisk

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3 education records

Graham Mills education

Master Of Business Administration - Mba, Economics

Indiana University - Kelley School Of Business

Bachelor Of Business Administration - Bba, Marketing

University Of Michigan - Stephen M. Ross School Of Business

Master Of Business Administration - Mba, Economics

Indiana University - Kelley School Of Business
FAQ

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What company does Graham Mills work for?

Graham Mills works for Sandisk.

What is Graham Mills's role at Sandisk?

Graham Mills is listed as Global Head of Consumer Insights and Analytics at Sandisk.

Where is Graham Mills based?

Graham Mills is based in Minneapolis, Minnesota, United States while working with Sandisk.

What companies has Graham Mills worked for?

Graham Mills has worked for Sandisk and Procter & Gamble.

Who are Graham Mills's colleagues at Sandisk?

Graham Mills's colleagues at Sandisk include Esther Bernard, Ridzuan Ismail, Monica Malayil, 王泽铠Zekaiwang, and Gayathri Jagadeesan.

How can I contact Graham Mills?

You can use AeroLeads to view verified contact signals for Graham Mills at Sandisk, including work email, phone, and LinkedIn data when available.

What schools did Graham Mills attend?

Graham Mills holds Master Of Business Administration - Mba, Economics from Indiana University - Kelley School Of Business.

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