Grahame Maskell Email & Phone Number

London, United Kingdom

Covering the UK and servicing a range of accounts from Hotels, Nationals, Department stores, key accounts, clearance wholesale and eCommerce traders

Uk

Haier UK – Key Account Manager (National Retail)March 2015 – Current• Development of independent business of Haier through CIH (Scoop purchases).• Building relationships within the Sirius buying group• Looking for new business and arranging meeting with them outside of Euronics and CIH.• Attending Tradeshows and promoting the new ranges and arranging localised meeting of group members to present products• Optimising my time whilst arranging meetings nationally with main dealers.• Taking orders and ensuring they are delivered on time and price accordingly.• Networking with a small team on Logistics, marketing and sales.• Forecasting sales and product range.

Key areas of development strategy of sales into 8 Countries.. Countries covered Ukraine, Egypt, Romania, Georgia, Angola, Bulgaria, Albania and and Zambia.. Develop the business within the Embassies of these countries through the Diplomatic Community. Arrange duty free shipments profitable to the destinations. Arrange and visit all the Embassies within the Cities. Involved staying away for a week a month after training

Indesit Company – Key Account Manager (National re distribution; built in)Sept 2007 - January 2012• Responsible for the total business of Hotpoint, Indesit, Cannon cookers into the regional distribution channel, including Scotland. Total value of £3.7 million in this sector.• Launched Luce (sub Hotpoint brand) into Scotland through O’Neill’s with a full presentation in the Science Centre on the Clyde, with a confirmed stockiest sign up of 76 on the day. This involved working very closely with transport, marketing and logistics as a project manager. • Developed the full promotional calendar within this portfolio with linked sales, multi-buy discounts, sales incentives and commitment order discounts. • Visiting key accounts within their portfolio to cement the business with display incentives and local sales incentives.• Grew the business by 6% in a very competitive market through budgets and displays.B&Q / Screwfix• One of 2 managers looking after this £30 million-pound account• Looking after the new listings and “lay flat” seasonal promotions• Managing their internet business from scratch to going live on the total Indesit portfolio• Agreeing stock lines in store for their Eco One Planet solution.• Organising listings in their Cooke & Lewis ranges.• Grew the business by 8% over the year.Ireland• Secondment to Southern Ireland as a sales manager. My remit was to be the face of Indesit during the transition of direct deliveries to SME and major accounts.• Secure and apply for new accounts to be opened with our accounts department in the UK.• Working closely with the sales director on securing business through DAD, Harvey Norman, Sirius and Euronics.

• Managing a portfolio of 124 accounts in the southeast of the UK. The counties covered were Essex, Kent, Sussex, South London and part of Surrey• Selling the full range of appliances into all electrical stores within these regions• The region was £179,000 turnover on my appointment and within this time I grew it to £1.8 million pound a year.• I achieved 52 centres of excellence from a base of 0. This was a listing of 22 permanent appliances displayed in store. To achieve this required me to have a lot of tenacity and understanding of the individual’s account and customer base• Top sales achiever in this period

Developed a complete new brand from start to finish where none previously existed. Achieved listing in ASDA of a new brand. SERO G.I. worth £1 million annually.Dealt with overdue payments in base business.Forecasting sales and answering to the CEO. Meeting all buyers of the major Grocer channels and presenting tailored plans in line with their business strategy.Range of duties including design, NPD launch, Website setup, distribution, market research and development. Maintained “own label” business in Tesco and Superdrug.

Achieved Category Champion status within Wards Wholesale.Grew their business by 8% through Sales Staff training and Incentives. Base business was £4 million.Developed and continued to implement Account Plan, which included calling on customers, driving Base business and committing them to CTB strategies. Growth being a key element.Liaison with Field sales and RSM's to adopt a Silver / Gold Criteria within my Account Portfolio.Working within the Account Team to establish a new structured approach within the business.Forecast figures with accuracy in a Seasonal capacity.Evaluate and post evaluate all promotional activities.Account portfolio consisted of Holland & Barrett, Littlewoods, Ladbrokes, Odeon and Trago Mills.

Responsible for all Bestway order. £22 million account and achieved all seasonal targets and year end deals through planning and presenting.Responsible for the CTB business in 22 Cash and Carry / Wholesale Accounts.Utilize the Account Plan effectively for these accounts to optimize their performance.Communicate with all Account Managers any issues to solve and implement them.Bestway was my main account where I was responsible for the ordering of all branches.Gold / Silver conversions were a main priority and I achieved all goals within this roleCash and Carry Executive, Cadbury; Grew my portfolio by 15.7% in the first year on a base of £14 million to £16,198,000.Responsible for the 26 Cash and Carry in the London Area, with a turnover in excess of £14 million.Incorporate display excellence within the sales environment and make Cadbury number one on fixture and category.Communicate with branch managers and buyers our strategy and utilize figures of branch to maintain growth.

Increased the ground turnover by 57%.Controlling a territory of 150 Direct Accounts within the Essex region.Maintaining displays and setting up promotions within the stores.Ensuring that all account have Cadbury displayed in best position.

Coordinated the completion of 2 new stores at Basildon and Southend on schedule.Responsible for the day to day running of 15 branches within the South-East with a turnover of 10 million.Training and recruiting all new Managers to the company's structure.Set up all the promotional activity within the Area.Complete autonomy of budgets and expenditure within the regionVarious Branch Manager Roles within Retail

Augustus Barnett, M&W, Victoria Wine, Tandy Electrical and The Works BookstoreManaged all daily branch operations, including opening and closing of branch, implementing and maintaining policies and procedures, customer contact and conflict resolution.Trained all new employees.Supervised successful conversion from manual to computerized record-keeping, through EPOS, resulting in enhancing customer service and account reporting.Various Branch Managers Roles within Retail; Various other machineryApprentice trained3 Staff working for me

Engineering

Education record