To advance collaborative, purpose-driven brands in the advertising/marketing sector, I've provided communications strategy, message development, PR consultation, pitch support, partnership planning, brand ID consultation, operations systems, creative concepts and more. Current and recent clients have included large and small agencies, a research studio, a sales consultancy, a telecommunication company, a visual content company and thought leaders across various industries.

Do the WeRQ is a LGTBQ+ grassroots organization and platform for change specifically geared for the advertising and marketing industry. Our mission is loud and queer. Make the logo bigger? No. Make inclusion bigger and increase queer creativity, representation and share-of-voice. Do the WeRQ brings people across the industry together to foster connections, share experiences and collaborate on cultural transformations that support the LGBTQ+ community both in front of, and behind the scenes, 365… Show more Do the WeRQ is a LGTBQ+ grassroots organization and platform for change specifically geared for the advertising and marketing industry. Our mission is loud and queer. Make the logo bigger? No. Make inclusion bigger and increase queer creativity, representation and share-of-voice. Do the WeRQ brings people across the industry together to foster connections, share experiences and collaborate on cultural transformations that support the LGBTQ+ community both in front of, and behind the scenes, 365 days a year. Because only when queer marketing talent is inspired, mobilized and celebrated – by brands and marketing leaders – will queer cultural creativity translate into meaningful business solutions. As cofounder and co-chair across storytelling and partnerships, I collaborate on leadership vision, overarching strategy, brand development, relationship building, insights co-creation and industry innovation that will advance the mission and the community. Basically, I talk to people much of the week about how we can advance progress, and welcome you to reach out to create change. Show less

Collaboratively created, built and managed communications and programs to strengthen business relationships with key constituents (prospective clients, current clients, employees, prospective employees, industry tastemakers)- Partnered with CEO, Chief Creative Officer and Chief Communications Officer to identify and craft stories and experiences to raise Grey’s profile.Press relations: Lead non-trade media relations to expand company story beyond ad world, driving relationships with… Show more Collaboratively created, built and managed communications and programs to strengthen business relationships with key constituents (prospective clients, current clients, employees, prospective employees, industry tastemakers)- Partnered with CEO, Chief Creative Officer and Chief Communications Officer to identify and craft stories and experiences to raise Grey’s profile.Press relations: Lead non-trade media relations to expand company story beyond ad world, driving relationships with Fast Company, Business Insider, CNBC, podcasts, video channels, morePublishing: Created and led “Famously Effective Business Series” publishing platform; contributed and drove research design, execution, analysis; secured press, speaking engagements for Togetherness and Fun studies; dramatically improved agency’s overall op-ed writing, placementIndustry visibility: Concept and content creation, plus pitching and speaker guidance for major industry forums including Cannes, Fast Company Innovation Festival, SXSW, Advertising Week, 3% Conference, Mirren Conference, Social Media WeekAgency partnerships: Structure and implement strategic partnerships and sponsorships with organizations including UNICEF, 3% Conference, Social Media Week, start-up incubator Betaworks, Time’s Up Advertising, VideoOutClient PR Consulting: Supported AARP messaging, placement, session casting for Cannes Lions and other conferences, as they seek to create awareness of industry ageism; strategy, PR, project management in Sony Music promotion for Leon Bridges; NFL consulting concerning talent reputationInternal culture: Oversee major internal initiatives including inspirational speaker series, digital partner dialogues, diversity forums, agency celebrationsDiversity: Active membership in agency’s “People’s Council”; strategic leadership of agency Pride events; helped Grey become first-ever agency to include 3% Movement-approved diversity language in every creative brief Show less

- Led external/internal communications/PR strategy for IPG-owned agency offering shopper/sports/music/ experiential marketing services- Reported to CEO regarding press relations, key message development, release management, media training, thought leadership- Managed talent including digital content strategist, worldwide communications manager, graphic designer, video producer, awards administrator- Press: Affected first profiles and OpEds in major trade publications including… Show more - Led external/internal communications/PR strategy for IPG-owned agency offering shopper/sports/music/ experiential marketing services- Reported to CEO regarding press relations, key message development, release management, media training, thought leadership- Managed talent including digital content strategist, worldwide communications manager, graphic designer, video producer, awards administrator- Press: Affected first profiles and OpEds in major trade publications including Advertising Age, Adweek, Billboard, a Digiday piece dubbing our creative technology leader “the embodiment of the new agency creative”; teamed with clients and agency partners to manage campaign stories, entertainment property launches, acquisitions, leadership profiles- Social: Measurably outscored all identified primary competitors through efforts to unify brand presence across all major channels- Awards: Reached measurable highs in quantity and magnitude of wins across nearly every high priority competition—the result of completely reinventing global process, including entry preparation and case study video creation- Talent: Reinvented talent recruitment voice, including strategy and objectives; recreated internal on-boarding and external job descriptions for proven hires- Culture: Overhauled NY headquarters cultural model for team activities to drive social media and support talent and morale goals- Growth: Led development of agency-wide elevator speech training program slated to support a culture of brand ambassadors- Events: Secured our first ever SXSW, Digiday, OMMA speaking gigs; led industry event team overseeing agency PR, recruitment, training, business development presence at external conferences- Branding: Articulated and co-managed global brand positioning and visual ID- Partnership: Supported CEO’s role as 4A’s chairman, plus related education efforts Show less

• Communications and public relations strategist for leading media agency• Direct report to agency SVP/Communications and CEO to keep Starcom top-of-mind with prospective clients, search consultantsEXTERNAL COMMUNICATIONS• Leverage relationships across business press and trades to manage reputation• Enhance client and media partner relationships with collaborative PR efforts • Immerse agency spokespeople within industry affiliations and events, pitching and guiding their… Show more • Communications and public relations strategist for leading media agency• Direct report to agency SVP/Communications and CEO to keep Starcom top-of-mind with prospective clients, search consultantsEXTERNAL COMMUNICATIONS• Leverage relationships across business press and trades to manage reputation• Enhance client and media partner relationships with collaborative PR efforts • Immerse agency spokespeople within industry affiliations and events, pitching and guiding their participation in keynotes, panels and presentationsINTERNAL COMMUNICATION• Manage and develop team members including marketing communications associate, digital specialist, graphic design director, interns• Lead major internal communications efforts to develop agency culture, morale, policy – spanning Chicago, New York, Los Angeles, Detroit offices• Media-train renowned and frequently quoted roster of agency experts• Led internal external agency unique market proposition to U.S. audiences – including launch event, press relations, brandingWRITING/EDITING• Write and edit all manner of communications – press releases, speeches, OpEds, memos, video scripts, presentations – to further agency business goals• Craft key messaging to lead industry discussion in digital, next generation video, advanced metrics, branded entertainment, consumer intelligence, the UpfrontCREATIVE• Determine best practices on creative production to include storytelling workshops, creative outsourcing, production consultation, presentation visuals• Co-created/produced social marketing PR initiative in partnership with ANA (?) to fight industry buzzwords, generating positive press and community discussion• Oversee event planning, production, content production and budget management for internal and external gatherings for 1,000+ participants• Branding and production expert; promote message across online video, digital and print ads, printed collateral, case study videos and more Show less

• Managed winning entries for Starcom as Ad Age/Media Agency of the Year/Digital Agency of the Year, Adweek Report Card grade, Agency A-List• Crafted written and video award submissions supporting global agency campaigns for consideration in industry awards circuit• Managed creation and development of all agency events, internal and external, to include global digital events and related web site production

• Boosted four agency leaders into MediaTalk top 10 most quoted media execs• Primary contact for digital agency unit Starcom IP• Supported department efforts to manage and promote its internal FUEL awards product review process through operations and global event management• Ran interviewing, hiring and training of new team members, interns

• Trained emerging spokespeople and thought leaders within Starcom to enhance reputation, share of voice in the marketplace• Contributed to brand positioning, culture development for sister agency StarLink• Worked across disciplines to identify, collect and, when appropriate, pitch stories that shed a positive light on our approach and leaders

• Basic reputation management duties included writing, research, event support, production logistics and project management

• Promoted reputation of leading agency brand through press release writing and reporter relationships • Led construction of press tracking database to account for pace of digital news